Activation Studio

Activation Studio, developed by Harvest Tech Labs, is a software solution designed to enhance workflow efficiency within Salesforce Marketing Cloud. This turnkey Customer Data Platform (CDP) offers various features including seamless integration with Data Designer and Data Extensions, user-friendly drag-and-drop segmentation, streamlined journey launch, and lead scoring rules with web tracking capabilities.

Key Features

Data Designer & Data Extension Integration: Activation Studio seamlessly integrates with Data Designer and Data Extensions in Salesforce Marketing Cloud, allowing users to easily access and utilize their marketing data. Users can navigate and search related objects and fields, add individual data extensions, and incorporate fields for personalization or decision splits.

User Friendly Drag & Drop Segmentation: Activation Studio provides a user-friendly drag-and-drop interface for segmenting data in Salesforce Marketing Cloud. Marketers can easily create segments for their journeys using the intuitive interface, eliminating the need for SQL queries. Segments can be saved as drafts, automated, and benchmarked against journey results for performance evaluation.

Save Time & Launch Journeys in Half the Time: Activation Studio streamlines the process of creating segments, enabling marketers to save time and launch journeys in half the time compared to traditional methods. Automation capabilities allow for scheduling and automating segments on different time intervals. Marketers can directly create Journey Builder campaigns from the Activation Studio interface, establishing the link between the journey and the segment.

Lead Scoring Rules, Web Tracking & More: Activation Studio introduces lead scoring capabilities to Salesforce Marketing Cloud, empowering users to visually create and manage lead scoring rules. Marketers can leverage any data in Salesforce Marketing Cloud to calculate scores per subscriber and aggregate them. Lead scores can be utilized in Segment Designer for enhanced audience targeting and personalization. The tool also provides web tracking functionality to monitor web behavior such as video views, downloads, and form abandonment. All these interactions can be combined within the Segment and Score Designer to create high-potential segments for journeys.