ActiveCampaign

Score8.5 out of 10

940 Reviews and Ratings

Community insights

TrustRadius Insights for ActiveCampaign are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Recommendations

Users commonly recommend ActiveCampaign for its CRM, email marketing, and marketing automation capabilities. They suggest that businesses in need of these features should consider using ActiveCampaign as it provides all these functionalities in one platform.

Another common recommendation is to take advantage of ActiveCampaign's onboarding and support services. Users recommend trying the platform and utilizing their resources to ensure a smooth transition and effective use of the software.

ActiveCampaign is often praised as a robust system for small businesses on a budget. Users appreciate the value they receive from the platform, making it an attractive option for those with limited resources.

Additionally, users recommend ActiveCampaign for email marketing purposes, often highlighting it as an alternative to MailChimp. It is seen as a helpful tool for creating and managing email campaigns.

Furthermore, some users suggest using ActiveCampaign as a means to build a business without relying on advertising. The platform's features and support are seen as instrumental in achieving this goal.

Lastly, users express satisfaction with ActiveCampaign's support team, describing it as amazing. They find the support available through webinars, live chat, and other channels to be helpful in maximizing their use of the platform.

Reviews

700 Reviews

Perfect for Small Business Owners Looking to Grow

Rating: 10 out of 10

Incentivized

August 18, 2025

Use Cases and Deployment Scope

We use ActiveCampaign to email our newsletter out and organize the people who subscribe to it. ActiveCampaign allows us to create automations (particularly welcome sequences that direct subscribers to specific offerings), segments, and different lists, which has been a huge help to our company. It's the only email service we use.

Pros

Email Scheduling
List Segmentation
Email Automation

Cons

There are a LOT of features and it can be overwhelming
I wish there were easily found tutorials for using different features - if there are things like this, I haven't found them yet
I wish they would not push their AI features so much - I do not like them and will not use them, but they continue to pop up first when I go to, say, write an email

Likelihood to Recommend

Honestly I think ActiveCampaign is great for most companies that are seriously trying to scale up and grow. If you're just starting out, your probably don't need all the features that ActiveCampaign offers, you could get away with a simpler system, but if you want to grow, ActiveCampaign is a great choice.

Brittany Warman

CEO Chief Executive Officer in Corporate at Carterhaugh LLC (1-10 employees)

Vetted Review

5 years of experience

Verified on LinkedIn

Amazing tool that delivers exactly as promised

Rating: 10 out of 10

August 18, 2025

Use Cases and Deployment Scope

I use this all the time and it is extremely effective in lead generation for my company. The messages don't end up in the spam folders and it gives me all the help I need to keep my audience active.

Pros

Keeping my email list clean
Scheduling out messages easily and reusing messages
Setting up autimations

Cons

Price is a bit higher than competition

Likelihood to Recommend

Looking to do lead generation

Chris Baird

Business Owner at Urgesta AS (1-10 employees)

Vetted Review

4 years of experience

ActiveCampaign Is There for Me

Rating: 9 out of 10

August 4, 2025

Use Cases and Deployment Scope

I use ActiveCampaign to send out three e-newsletters to over 50,000 customers every week. I started working with them because of their attention and understanding with small-business leaders like myself. They are reliable, easy to use and quick to respond to issues. I would highly recommend them to anyone.

Pros

Respond to issues
Protect small-business people
Make things simpler

Cons

The design could be more up to date
Designing emails could be easier to use
Being able to talk to someone would be great--not just emails and online chats.

Likelihood to Recommend

I've been with ActiveCampaign for over eight years now. I'm satisfied, and feel like they're in my corner.

Verified User

Executive (1-10 employees)

Vetted Review

8 years of experience

Good value for money

Rating: 8 out of 10

Incentivized

July 24, 2025

Use Cases and Deployment Scope

We use ActiveCampaign mainly for our marketing team. It helps us with all our forms and the integration it offers for Facebook, Hubspot, and our website. We also use it on our website, it helps us keep all our leads in one place and we find it very convenient and reliable.

Pros

Forms
Integrations
Analytics reports

Cons

Customer service could be more faster
Use more of the AI features available in the market

Likelihood to Recommend

I would recommend ActiveCampaign to other businesses that need a software that offers all-in-one forms. The automation process is pretty straightforward and can be very useful if you deal with a large number of leads and need reliable software. We are not using it as our CRM, but if the pricing is more affordable, we would probably think about it.

Verified User

Manager in Professional Services (1-10 employees)

Vetted Review

5 years of experience

ActiveCampaign for the WIN

Rating: 7 out of 10

Incentivized

June 25, 2025

Use Cases and Deployment Scope

I use ActiveCampaign for automations, weekly campaigns, forms and landing pages. I love some of the new features such as the AI generated campaign templates and the calendar view for campaigns. It’s definitely a platform you can grow with.

Pros

Campaigns
Automations
CRM

Cons

Pricing

Likelihood to Recommend

If you have a content-based business with more than a 1,000 contacts, ActiveCampaign is a great option.

Verified User

Strategist in Marketing (1-10 employees)

Vetted Review

7 years of experience

Good Job ActiveCampaign

Rating: 9 out of 10

Incentivized

June 5, 2025

Use Cases and Deployment Scope

I use ActiveCampaign for email drip campaigns primarily. The reason this is important for me is my pipeline can be as long as four plus years. It is important that I remind my list that I am available to help their child when they are somewhere within the 16-26 year mark. That could mean multiple kids within a family will need me when they need me, and it can be anytime within that 10-year span.

Pros

Storing emails to reuse so you don't have to recreate each email with links
Storing pictures so they are always close at hand as needed
Answering my questions quickly when I'm creating a complex email drip

Cons

Integrating with Squarespace
Giving me ideas on other ways I can use AC in my business.
Building emails can take a long time as the program churns to save and retrieve data

Likelihood to Recommend

ActiveCampaign is dependable and has a ton of functionality. It is great for a company that needs a sales funnel and other more complex processes. I like that there is an option to add on subscribers as you need them. It may not be great for people who do not need all the functions.

Kristin Clark

CEO - Founder at Kristin Clark Coaching (1-10 employees)

Vetted Review

5 years of experience

View profile

Active Campaign - good software but becoming overpriced for smaller users

Rating: 6 out of 10

May 13, 2025

Use Cases and Deployment Scope

Have used activecampaign for various projects over the last several years and have watched it evolve over the years. Have used it to support call centers as well as other types of sales funnels. There are some places where it is limited (especially the lack of integrations without zapier), but where it really succeeds is in its all-in-one and automation capabilities. It is a sales and marketing stack in a single package.

Pros

full marketing stack in one software
emails and email automation
overall funnel automation

Cons

pricing may be prohibitive for small businesses to use full capability of software, and can get incredibly expensive quickly if you generate a lot of leads.
support has fallen off over the past 3 years. if im spending over $500/month, i should be able to call and talk to someone whenever i want.
if you decide to leave or move to another system, youll have trouble getting a detailed version of your data

Likelihood to Recommend

Best for small businesses that wont be growing very quickly but need to take advantage of a robust marketing automation software that is easy to use out of the box. Not good for businesses that will generate a lot of leads, as the price may become prohibitive quickly. Also, if your business is a phone-based business and not an email-based business, you may have some problem getting the software to work the way you'd like.

Verified User

C-Level Executive in Corporate (11-50 employees)

Vetted Review

4 years of experience

Powerful

Rating: 8 out of 10

Incentivized

April 29, 2025

Use Cases and Deployment Scope

I use it for email marketing to my audience. It has worked well for sending customers targeted email sequences, based on their interest. The features and ease of use has been invaluable for growing and engaging my customers and followers. It's been excellent for sending relevant emails that are highly targeted via tags and segmentation.

Pros

Visual Automation Builder
Forms
Advanced Segmentation
Tags

Cons

Funnel builder
Landing pages

Likelihood to Recommend

You can build an automated series that delivers content each day.

You can Use tagging to track engagement (e.g., “Clicked email 3,” or “Did Not Open Day 4”).

You can set up a follow-up sequence for engaged users: “Loved this? Join the full Mastery Pathway.”

For less engaged users, trigger a re-engagement email.

Verified User

Account Manager in Customer Service (1-10 employees)

Vetted Review

5 years of experience

Definitely recommend AC

Rating: 9 out of 10

April 8, 2025

Use Cases and Deployment Scope

I use ActiveCampaign for my email marketing as well as to capture emails on my website.

Pros

Email marketing
Funnels
Opt-in

Cons

Interface UX could be better

Likelihood to Recommend

I have a very simple website to share my offerings, and ActiveCampaign helps me share those offerings.

Verified User

Professional (1-10 employees)

Vetted Review

5 years of experience

ActiveCampaign is the way to go

Rating: 10 out of 10

Incentivized

March 4, 2025

Use Cases and Deployment Scope

ActiveCampaign solves an email automation problem. We must send customers emails at a specific date during their subscription cycle. These automations were easy to set up, timely, and kept customers engaged and aware.

For instance, when a subscription is coming up for renewal we send a specific email at specific intervals. ActiveCampaign helps us accomplish this. Also, welcome emails are sent to new subscribers. Another instance occurs when a payment is declined. An ActiveCampaign automation sends the customer an email when payment is incomplete.

These three automations have helped us retain customers.

Pros

Automations
One-off Campaigns
Integrations
Custom Fields
Sales Funnels

Cons

Lack of phone support
Inability to disable notifications
Failed upload without notification
Failed send without notification

Likelihood to Recommend

Ease of use. You can set up a few automation within minutes.

Predictive sending. Send emails to your customers when they will read it. ActiveCampaign does this automatically when selected.

Tag on import. Add tags to customers as they are added to the system. This can make automated flows easier to manage.

Bounce/Unsubscribe reports. This keeps your list and your sender rep in good condition. The integration with NeverBounce will help here too.

Verified User

Director in Marketing (11-50 employees)

Vetted Review

4 years of experience

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