ActiveCampaign is primarily utilized by organizations for comprehensive email campaign management and marketing automation, addressing critical business problems such as audience engagement, reliable communication, and lead generation. Reviewers frequently highlight its robust automation features, with 67% specifically commending its ability to streamline complex email sequences and manage campaigns efficiently. The platform is also valued for its dependable email delivery, ensuring messages reach recipients without landing in spam folders. Despite its powerful capabilities, ActiveCampaign presents a learning curve, with 50% of reviewers noting the complexity of its extensive feature set and occasional performance issues during email creation. The pricing structure is another area of concern for 33% of reviewers, who find it potentially prohibitive for smaller businesses or those with high lead volumes. Additionally, 33% of reviewers expressed dissatisfaction with customer support, citing a perceived decline in quality and a preference for direct phone assistance. Notwithstanding these challenges, ActiveCampaign delivers significant value. Half of the reviewers reported an increase in revenue and sales, attributing this to enhanced customer reach and improved conversion rates. Furthermore, 33% experienced considerable time savings due to the platform's automation capabilities, contributing to a positive return on investment. The platform's all-in-one approach to customer communication and lead management makes it a powerful tool for businesses focused on scaling their marketing efforts, though potential buyers should consider the associated learning curve and cost.

Pros

Robust email marketing and automation capabilities
Reliable email delivery and audience engagement
Efficient content storage and reuse for campaigns
Advanced list management and segmentation tools
Effective for lead generation and sales funnel support

Cons

Complexity of features and user interface, impacting ease of use
Pricing structure can be high, potentially prohibitive for smaller businesses
Perceived decline in customer support quality and limited communication channels
Occasional performance issues during email creation
Limitations in native integrations, often requiring third-party tools

What positive or negative impact (i.e. Return on Investment or ROI) has ActiveCampaign had on your overall business objectives?

From 6 reviews

Summary

Reviewers largely report positive impacts on their business objectives from using ActiveCampaign. A significant portion of users, 3 out of 6, experienced an increase in revenue and sales, attributing this to the platform's ability to help them reach more customers and improve conversion rates. Beyond direct financial gains, the platform is also noted for its efficiency benefits; 2 of 6 reviewers highlighted considerable time savings due to enhanced automation capabilities. These operational efficiencies, coupled with improved customer engagement strategies, contribute to the perceived value. Specifically, two reviewers found the tool effective in maintaining regular contact with customers and targeting specific interests, which further supports the overall positive return on investment cited by two users who noted a good ROI and a substantial improvement over previous or non-existent systems.

Top Quotes

Revenue and Sales Increase

“Increased our sales conversion rate”

Time Savings and Automation

“It has allowed us to automate more, freeing up our time, which has had a positive impact”

Customer Engagement and Targeting

“It has helped us target customers' specific interests, which has had a positive impact”

Describe how you use ActiveCampaign in your organization. What are the business problems the product addresses and what is the scope of your use case?

From 6 reviews

Summary

ActiveCampaign is primarily utilized by organizations for managing email campaigns and newsletters, a use case cited by 5 of 6 reviewers. It effectively addresses the business problem of audience engagement and communication, with reviewers noting its reliability in ensuring messages reach recipients without ending up in spam folders. Beyond direct communication, the platform is frequently employed for marketing automation, with half of reviewers highlighting its capabilities in creating sequences and managing subscriber flows. This functionality is crucial for streamlining processes like welcome sequences and segmenting audiences. Furthermore, ActiveCampaign serves as a significant tool for lead generation and management, with half of the reviewers indicating its role in consolidating leads and supporting sales funnels. While the platform is appreciated for its all-in-one capabilities, some reviewers noted limitations in integrations without the use of third-party tools.

Top Quotes

Email Campaigns and Newsletters

“I use ActiveCampaign for email drip campaigns primarily.”

Automation and Sequences

“I use ActiveCampaign for automations, weekly campaigns, forms and landing pages.”

Lead Generation and Management

“We also use it on our website, it helps us keep all our leads in one place and we find it very convenient and reliable.”

Please provide some detailed examples of areas where ActiveCampaign has room for improvement.

From 6 reviews

Summary

Reviewers identified several areas where ActiveCampaign could enhance its user experience and service offerings. A primary concern among half of the reviewers (3 out of 6) centers on the platform's ease of use, with specific feedback pointing to the complexity of its extensive feature set and performance issues during email creation. Complementing this, a third of reviewers (2 out of 6) expressed reservations about the pricing structure, noting it can be higher than competitors and potentially prohibitive for smaller businesses or those with high lead generation. Additionally, customer support received negative feedback from 2 of 6 reviewers, who reported a perceived decline in quality and a strong preference for direct phone assistance over current communication channels. Finally, the implementation of AI features garnered mixed reactions from 33% of reviewers, with some finding them intrusive while others desired more advanced capabilities.

Top Quotes

Ease of use

“Building emails can take a long time as the program churns to save and retrieve data”

Pricing

“pricing may be prohibitive for small businesses to use full capability of software, and can get incredibly expensive quickly if you generate a lot of leads.”

Customer Support

“Being able to talk to someone would be great--not just emails and online chats.”

Please provide some detailed examples of things that ActiveCampaign does particularly well.

From 6 reviews

Summary

ActiveCampaign is frequently recognized for its robust capabilities in email marketing, particularly its automation features, which 4 of 6 reviewers highlight as a core strength. Reviewers consistently value the platform's ability to streamline complex email sequences and manage campaigns efficiently. Beyond automation, the system's tools for email management, such as storing and reusing content, are also positively noted by half of the reviewers. Furthermore, ActiveCampaign's list management functionalities, including segmentation and list hygiene, are appreciated by 2 of 6 reviewers, contributing to effective targeting. The platform's customer support also receives positive feedback from 2 of 6 reviewers, who report quick responses to complex queries and general issues. These interconnected strengths suggest ActiveCampaign provides a comprehensive and well-supported solution for managing and automating email-based customer communications.

Top Quotes

Email Automation

“Answering my questions quickly when I'm creating a complex email drip”

Email Management

“Storing emails to reuse so you don't have to recreate each email with links”

List Management

“List Segmentation”

Reviews

700 Reviews

Perfect for Small Business Owners Looking to Grow

Rating: 10 out of 10

Incentivized

August 18, 2025

Use Cases and Deployment Scope

We use ActiveCampaign to email our newsletter out and organize the people who subscribe to it. ActiveCampaign allows us to create automations (particularly welcome sequences that direct subscribers to specific offerings), segments, and different lists, which has been a huge help to our company. It's the only email service we use.

Pros

Email Scheduling
List Segmentation
Email Automation

Cons

There are a LOT of features and it can be overwhelming
I wish there were easily found tutorials for using different features - if there are things like this, I haven't found them yet
I wish they would not push their AI features so much - I do not like them and will not use them, but they continue to pop up first when I go to, say, write an email

Likelihood to Recommend

Honestly I think ActiveCampaign is great for most companies that are seriously trying to scale up and grow. If you're just starting out, your probably don't need all the features that ActiveCampaign offers, you could get away with a simpler system, but if you want to grow, ActiveCampaign is a great choice.

Brittany Warman

CEO Chief Executive Officer in Corporate at Carterhaugh LLC (1-10 employees)

Vetted Review

5 years of experience

Verified on LinkedIn

Amazing tool that delivers exactly as promised

Rating: 10 out of 10

August 18, 2025

Use Cases and Deployment Scope

I use this all the time and it is extremely effective in lead generation for my company. The messages don't end up in the spam folders and it gives me all the help I need to keep my audience active.

Pros

Keeping my email list clean
Scheduling out messages easily and reusing messages
Setting up autimations

Cons

Price is a bit higher than competition

Likelihood to Recommend

Looking to do lead generation

Chris Baird

Business Owner at Urgesta AS (1-10 employees)

Vetted Review

4 years of experience

ActiveCampaign Is There for Me

Rating: 9 out of 10

August 4, 2025

Use Cases and Deployment Scope

I use ActiveCampaign to send out three e-newsletters to over 50,000 customers every week. I started working with them because of their attention and understanding with small-business leaders like myself. They are reliable, easy to use and quick to respond to issues. I would highly recommend them to anyone.

Pros

Respond to issues
Protect small-business people
Make things simpler

Cons

The design could be more up to date
Designing emails could be easier to use
Being able to talk to someone would be great--not just emails and online chats.

Likelihood to Recommend

I've been with ActiveCampaign for over eight years now. I'm satisfied, and feel like they're in my corner.

Verified User

Executive (1-10 employees)

Vetted Review

8 years of experience

Good value for money

Rating: 8 out of 10

Incentivized

July 24, 2025

Use Cases and Deployment Scope

We use ActiveCampaign mainly for our marketing team. It helps us with all our forms and the integration it offers for Facebook, Hubspot, and our website. We also use it on our website, it helps us keep all our leads in one place and we find it very convenient and reliable.

Pros

Forms
Integrations
Analytics reports

Cons

Customer service could be more faster
Use more of the AI features available in the market

Likelihood to Recommend

I would recommend ActiveCampaign to other businesses that need a software that offers all-in-one forms. The automation process is pretty straightforward and can be very useful if you deal with a large number of leads and need reliable software. We are not using it as our CRM, but if the pricing is more affordable, we would probably think about it.

Verified User

Manager in Professional Services (1-10 employees)

Vetted Review

5 years of experience

ActiveCampaign for the WIN

Rating: 7 out of 10

Incentivized

June 25, 2025

Use Cases and Deployment Scope

I use ActiveCampaign for automations, weekly campaigns, forms and landing pages. I love some of the new features such as the AI generated campaign templates and the calendar view for campaigns. It’s definitely a platform you can grow with.

Pros

Campaigns
Automations
CRM

Cons

Pricing

Likelihood to Recommend

If you have a content-based business with more than a 1,000 contacts, ActiveCampaign is a great option.

Verified User

Strategist in Marketing (1-10 employees)

Vetted Review

7 years of experience

Good Job ActiveCampaign

Rating: 9 out of 10

Incentivized

June 5, 2025

Use Cases and Deployment Scope

I use ActiveCampaign for email drip campaigns primarily. The reason this is important for me is my pipeline can be as long as four plus years. It is important that I remind my list that I am available to help their child when they are somewhere within the 16-26 year mark. That could mean multiple kids within a family will need me when they need me, and it can be anytime within that 10-year span.

Pros

Storing emails to reuse so you don't have to recreate each email with links
Storing pictures so they are always close at hand as needed
Answering my questions quickly when I'm creating a complex email drip

Cons

Integrating with Squarespace
Giving me ideas on other ways I can use AC in my business.
Building emails can take a long time as the program churns to save and retrieve data

Likelihood to Recommend

ActiveCampaign is dependable and has a ton of functionality. It is great for a company that needs a sales funnel and other more complex processes. I like that there is an option to add on subscribers as you need them. It may not be great for people who do not need all the functions.

Kristin Clark

CEO - Founder at Kristin Clark Coaching (1-10 employees)

Vetted Review

5 years of experience

View profile

Active Campaign - good software but becoming overpriced for smaller users

Rating: 6 out of 10

May 13, 2025

Use Cases and Deployment Scope

Have used activecampaign for various projects over the last several years and have watched it evolve over the years. Have used it to support call centers as well as other types of sales funnels. There are some places where it is limited (especially the lack of integrations without zapier), but where it really succeeds is in its all-in-one and automation capabilities. It is a sales and marketing stack in a single package.

Pros

full marketing stack in one software
emails and email automation
overall funnel automation

Cons

pricing may be prohibitive for small businesses to use full capability of software, and can get incredibly expensive quickly if you generate a lot of leads.
support has fallen off over the past 3 years. if im spending over $500/month, i should be able to call and talk to someone whenever i want.
if you decide to leave or move to another system, youll have trouble getting a detailed version of your data

Likelihood to Recommend

Best for small businesses that wont be growing very quickly but need to take advantage of a robust marketing automation software that is easy to use out of the box. Not good for businesses that will generate a lot of leads, as the price may become prohibitive quickly. Also, if your business is a phone-based business and not an email-based business, you may have some problem getting the software to work the way you'd like.

Verified User

C-Level Executive in Corporate (11-50 employees)

Vetted Review

4 years of experience

Powerful

Rating: 8 out of 10

Incentivized

April 29, 2025

Use Cases and Deployment Scope

I use it for email marketing to my audience. It has worked well for sending customers targeted email sequences, based on their interest. The features and ease of use has been invaluable for growing and engaging my customers and followers. It's been excellent for sending relevant emails that are highly targeted via tags and segmentation.

Pros

Visual Automation Builder
Forms
Advanced Segmentation
Tags

Cons

Funnel builder
Landing pages

Likelihood to Recommend

You can build an automated series that delivers content each day.

You can Use tagging to track engagement (e.g., “Clicked email 3,” or “Did Not Open Day 4”).

You can set up a follow-up sequence for engaged users: “Loved this? Join the full Mastery Pathway.”

For less engaged users, trigger a re-engagement email.

Verified User

Account Manager in Customer Service (1-10 employees)

Vetted Review

5 years of experience

Definitely recommend AC

Rating: 9 out of 10

April 8, 2025

Use Cases and Deployment Scope

I use ActiveCampaign for my email marketing as well as to capture emails on my website.

Pros

Email marketing
Funnels
Opt-in

Cons

Interface UX could be better

Likelihood to Recommend

I have a very simple website to share my offerings, and ActiveCampaign helps me share those offerings.

Verified User

Professional (1-10 employees)

Vetted Review

5 years of experience

ActiveCampaign is the way to go

Rating: 10 out of 10

Incentivized

March 4, 2025

Use Cases and Deployment Scope

ActiveCampaign solves an email automation problem. We must send customers emails at a specific date during their subscription cycle. These automations were easy to set up, timely, and kept customers engaged and aware.

For instance, when a subscription is coming up for renewal we send a specific email at specific intervals. ActiveCampaign helps us accomplish this. Also, welcome emails are sent to new subscribers. Another instance occurs when a payment is declined. An ActiveCampaign automation sends the customer an email when payment is incomplete.

These three automations have helped us retain customers.

Pros

Automations
One-off Campaigns
Integrations
Custom Fields
Sales Funnels

Cons

Lack of phone support
Inability to disable notifications
Failed upload without notification
Failed send without notification

Likelihood to Recommend

Ease of use. You can set up a few automation within minutes.

Predictive sending. Send emails to your customers when they will read it. ActiveCampaign does this automatically when selected.

Tag on import. Add tags to customers as they are added to the system. This can make automated flows easier to manage.

Bounce/Unsubscribe reports. This keeps your list and your sender rep in good condition. The integration with NeverBounce will help here too.

Verified User

Director in Marketing (11-50 employees)

Vetted Review

4 years of experience

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