ActiveCampaign Reviews and Ratings

Use Cases and Deployment Scope

We use ActiveCampaign to email our newsletter out and organize the people who subscribe to it. ActiveCampaign allows us to create automations (particularly welcome sequences that direct subscribers to specific offerings), segments, and different lists, which has been a huge help to our company. It's the only email service we use.

Likelihood to Recommend

Honestly I think ActiveCampaign is great for most companies that are seriously trying to scale up and grow. If you're just starting out, your probably don't need all the features that ActiveCampaign offers, you could get away with a simpler system, but if you want to grow, ActiveCampaign is a great choice.

Use Cases and Deployment Scope

I use this all the time and it is extremely effective in lead generation for my company. The messages don't end up in the spam folders and it gives me all the help I need to keep my audience active.

Likelihood to Recommend

Looking to do lead generation

Use Cases and Deployment Scope

I use ActiveCampaign to send out three e-newsletters to over 50,000 customers every week. I started working with them because of their attention and understanding with small-business leaders like myself. They are reliable, easy to use and quick to respond to issues. I would highly recommend them to anyone.

Likelihood to Recommend

I've been with ActiveCampaign for over eight years now. I'm satisfied, and feel like they're in my corner.

Use Cases and Deployment Scope

We use ActiveCampaign mainly for our marketing team. It helps us with all our forms and the integration it offers for Facebook, Hubspot, and our website. We also use it on our website, it helps us keep all our leads in one place and we find it very convenient and reliable.

Likelihood to Recommend

I would recommend ActiveCampaign to other businesses that need a software that offers all-in-one forms. The automation process is pretty straightforward and can be very useful if you deal with a large number of leads and need reliable software. We are not using it as our CRM, but if the pricing is more affordable, we would probably think about it.

Use Cases and Deployment Scope

I use ActiveCampaign for automations, weekly campaigns, forms and landing pages. I love some of the new features such as the AI generated campaign templates and the calendar view for campaigns. It’s definitely a platform you can grow with.

Likelihood to Recommend

If you have a content-based business with more than a 1,000 contacts, ActiveCampaign is a great option.

Use Cases and Deployment Scope

I use ActiveCampaign for email drip campaigns primarily. The reason this is important for me is my pipeline can be as long as four plus years. It is important that I remind my list that I am available to help their child when they are somewhere within the 16-26 year mark. That could mean multiple kids within a family will need me when they need me, and it can be anytime within that 10-year span.

Likelihood to Recommend

ActiveCampaign is dependable and has a ton of functionality. It is great for a company that needs a sales funnel and other more complex processes. I like that there is an option to add on subscribers as you need them. It may not be great for people who do not need all the functions.

Use Cases and Deployment Scope

Have used activecampaign for various projects over the last several years and have watched it evolve over the years. Have used it to support call centers as well as other types of sales funnels. There are some places where it is limited (especially the lack of integrations without zapier), but where it really succeeds is in its all-in-one and automation capabilities. It is a sales and marketing stack in a single package.

Likelihood to Recommend

Best for small businesses that wont be growing very quickly but need to take advantage of a robust marketing automation software that is easy to use out of the box. Not good for businesses that will generate a lot of leads, as the price may become prohibitive quickly. Also, if your business is a phone-based business and not an email-based business, you may have some problem getting the software to work the way you'd like.

Use Cases and Deployment Scope

I use it for email marketing to my audience. It has worked well for sending customers targeted email sequences, based on their interest. The features and ease of use has been invaluable for growing and engaging my customers and followers. It's been excellent for sending relevant emails that are highly targeted via tags and segmentation.

Likelihood to Recommend

You can build an automated series that delivers content each day.

You can Use tagging to track engagement (e.g., “Clicked email 3,” or “Did Not Open Day 4”).

You can set up a follow-up sequence for engaged users: “Loved this? Join the full Mastery Pathway.”

For less engaged users, trigger a re-engagement email.

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Use Cases and Deployment Scope

I use ActiveCampaign for my email marketing as well as to capture emails on my website.

Likelihood to Recommend

I have a very simple website to share my offerings, and ActiveCampaign helps me share those offerings.

Use Cases and Deployment Scope

ActiveCampaign solves an email automation problem. We must send customers emails at a specific date during their subscription cycle. These automations were easy to set up, timely, and kept customers engaged and aware.

For instance, when a subscription is coming up for renewal we send a specific email at specific intervals. ActiveCampaign helps us accomplish this. Also, welcome emails are sent to new subscribers. Another instance occurs when a payment is declined. An ActiveCampaign automation sends the customer an email when payment is incomplete.

These three automations have helped us retain customers.

Likelihood to Recommend

Ease of use. You can set up a few automation within minutes.

Predictive sending. Send emails to your customers when they will read it. ActiveCampaign does this automatically when selected.

Tag on import. Add tags to customers as they are added to the system. This can make automated flows easier to manage.

Bounce/Unsubscribe reports. This keeps your list and your sender rep in good condition. The integration with NeverBounce will help here too.