ActiveCampaign for the WIN
June 25, 2025

ActiveCampaign for the WIN

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Enterprise

Overall Satisfaction with ActiveCampaign

I use ActiveCampaign for automations, weekly campaigns, forms and landing pages. I love some of the new features such as the AI generated campaign templates and the calendar view for campaigns. It’s definitely a platform you can grow with.

Pros

  • Campaigns
  • Automations
  • CRM

Cons

  • Pricing
  • Increased our sales conversion rate
I think ActiveCampaign is user friendly but I can see how all of the bells and whistles might be overwhelming to someone just starting out on an email marketing platform.

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

If you have a content-based business with more than a 1,000 contacts, ActiveCampaign is a great option.

ActiveCampaign Feature Ratings

8.7
WYSIWYG email editor
9
Dynamic content
9
Ability to test dynamic content
Not Rated
Landing pages
8
A/B testing
Not Rated
Mobile optimization
8
Email deliverability reporting
9
List management
9
Triggered drip sequences
9
9.0
Lead nurturing automation
9
Lead scoring and grading
9
Data quality management
9
Automated sales alerts and tasks
9
Lead segmentation and distribution
9
9.0
Calendaring
9
Event/webinar marketing
9
9.0
Social sharing and campaigns
9
Social profile integration
9
9.0
Dashboards
9
Standard reports
9
Custom reports
9
8.8
API
9
Role-based workflow & approvals
9
Customizability
8
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
9

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