Perfect for Small Business Owners Looking to Grow
August 18, 2025

Perfect for Small Business Owners Looking to Grow

Brittany Warman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign to email our newsletter out and organize the people who subscribe to it. ActiveCampaign allows us to create automations (particularly welcome sequences that direct subscribers to specific offerings), segments, and different lists, which has been a huge help to our company. It's the only email service we use.

Pros

  • Email Scheduling
  • List Segmentation
  • Email Automation

Cons

  • There are a LOT of features and it can be overwhelming
  • I wish there were easily found tutorials for using different features - if there are things like this, I haven't found them yet
  • I wish they would not push their AI features so much - I do not like them and will not use them, but they continue to pop up first when I go to, say, write an email
  • It has helped us reach more customers, which has had a positive impact
  • It has helped us target customers' specific interests, which has had a positive impact
  • It has allowed us to automate more, freeing up our time, which has had a positive impact
Despite having many features we don't use/need, ActiveCampaign has overall been easy learn and use. Even those in our company who are not particularly tech savvy have been able to figure it out and use it to great success. I would recommend this to anyone over the most basic levels.
Mailchimp simply did not have all the features we were looking for, particularly with regard to list segmenting and automation. ActiveCampaign is more expensive, but it's a big step up for us. I think that Mailchimp is excellent for beginners and those who don't need all the bells and whistles though!

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

Honestly I think ActiveCampaign is great for most companies that are seriously trying to scale up and grow. If you're just starting out, your probably don't need all the features that ActiveCampaign offers, you could get away with a simpler system, but if you want to grow, ActiveCampaign is a great choice.

ActiveCampaign Feature Ratings

9.2
WYSIWYG email editor
8
Dynamic content
Not Rated
Ability to test dynamic content
Not Rated
Landing pages
7
A/B testing
10
Mobile optimization
Not Rated
Email deliverability reporting
10
List management
10
Triggered drip sequences
10
10.0
Lead nurturing automation
10
Lead scoring and grading
Not Rated
Data quality management
10
Automated sales alerts and tasks
Not Rated
Lead segmentation and distribution
10
Not Rated
Calendaring
Not Rated
Event/webinar marketing
Not Rated
Social Media Marketing ()
Not Rated
10.0
Dashboards
10
Standard reports
10
Custom reports
10
10.0
API
10
Role-based workflow & approvals
Not Rated
Customizability
10
Integration with Salesforce.com
Not Rated
Integration with Microsoft Dynamics CRM
Not Rated
Integration with SugarCRM
Not Rated
Third-party software integrations
10

Comments

More Reviews of ActiveCampaign

  1. Home
  2. Marketing Automation Software
  3. ActiveCampaign Reviews
  4. User Review of ActiveCampaign