Good value for money
July 24, 2025

Good value for money

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Small Business

Overall Satisfaction with ActiveCampaign

We use ActiveCampaign mainly for our marketing team. It helps us with all our forms and the integration it offers for Facebook, Hubspot, and our website. We also use it on our website, it helps us keep all our leads in one place and we find it very convenient and reliable.

Pros

  • Forms
  • Integrations
  • Analytics reports

Cons

  • Customer service could be more faster
  • Use more of the AI features available in the market
  • Good oversight of the leads
  • Good ROI on investment
We happy but there is always room for improvement
pricing is quite competitive compared to similar products. It was also recommended to me from a business partner with a similar line in business

Do you think ActiveCampaign delivers good value for the price?

Yes

Are you happy with ActiveCampaign's feature set?

Yes

Did ActiveCampaign live up to sales and marketing promises?

Yes

Did implementation of ActiveCampaign go as expected?

Yes

Would you buy ActiveCampaign again?

Yes

I would recommend ActiveCampaign to other businesses that need a software that offers all-in-one forms. The automation process is pretty straightforward and can be very useful if you deal with a large number of leads and need reliable software. We are not using it as our CRM, but if the pricing is more affordable, we would probably think about it.

ActiveCampaign Feature Ratings

WYSIWYG email editor
8
Dynamic content
8
Ability to test dynamic content
8
Landing pages
10
A/B testing
6
Mobile optimization
8
Email deliverability reporting
7
List management
7
Triggered drip sequences
7
Lead nurturing automation
7
Lead scoring and grading
7
Data quality management
7
Automated sales alerts and tasks
7
Lead segmentation and distribution
7
Calendaring
7
Social sharing and campaigns
7
Social profile integration
7
Dashboards
7
Standard reports
7
Custom reports
7
API
7
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
7
Integration with Microsoft Dynamics CRM
7
Integration with SugarCRM
7
Third-party software integrations
7

Comments

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