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ActivePipe offers a range of use cases that have proven valuable for its users. One key use case is the automation of marketing material, …
Starting at $300 per month
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What is ActivePipe?
ActivePipe is a real estate marketing automation platform that, according to the vendor, aims to streamline communication, automate marketing efforts, and nurture leads for real estate professionals. It is designed to cater to real estate agents and brokerages of various sizes. ActivePipe is utilized...
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Basic
$300
Cloud
per month
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Tech Details
What is ActivePipe?
ActivePipe is a real estate marketing automation platform that, according to the vendor, aims to streamline communication, automate marketing efforts, and nurture leads for real estate professionals. It is designed to cater to real estate agents and brokerages of various sizes. ActivePipe is utilized by professionals and industries within the real estate sector, including real estate agents, brokerages, marketing professionals, technology providers, and industry consultants.
Key Features
Automated Marketing Campaigns: ActivePipe allows real estate professionals to create and automate personalized marketing campaigns, including email templates, newsletters, and other marketing materials. The platform offers automation features to schedule and send targeted campaigns based on specific triggers, such as property alerts or important dates.
Contact Segmentation: With ActivePipe, users can segment their contact lists based on various criteria, such as location, property preferences, buying or selling stage, and engagement history. Dynamic segments automatically update based on contact behavior and data changes, aiming to ensure targeted and personalized communication.
Lead Scoring and Prioritization: ActivePipe includes lead scoring capabilities that, according to the vendor, can help real estate professionals identify and prioritize their most engaged and valuable leads. Customizable scoring rules reflect specific lead qualification criteria, aiming to enable users to focus their efforts on high-potential leads and potentially increase conversion rates.
Behavioral Tracking and Insights: ActivePipe tracks and analyzes contact behavior, providing real estate professionals with insights into interests, preferences, and engagement patterns. Detailed activity logs for each contact, including email opens, clicks, website visits, and property views, aim to help users tailor their communication and marketing strategies.
Integration with MLS and CRM Systems: ActivePipe integrates with multiple MLS systems, providing access to up-to-date property data and listings. The platform also integrates with popular CRM systems, aiming to ensure centralized contact management and streamlined workflows for real estate professionals.
Lead Generation and Capture: ActivePipe offers lead generation and capture tools to attract and capture new leads. Users can create customizable lead capture forms and landing pages to collect contact information from website visitors. The platform also provides lead magnet features to incentivize lead generation. Captured leads are automatically added to the contact database for targeted follow-up campaigns.
Personalized Property Alerts: Real estate professionals can set up personalized property alerts for contacts based on specific search criteria. By defining property preferences, such as location, price range, property type, and features, relevant listings are automatically sent to contacts. This feature aims to help keep contacts informed and engaged with the latest property listings.
Lead Nurture Journeys: ActivePipe enables the creation of lead nurture journeys to guide leads through the buying or selling process. Users can design and automate a series of targeted emails and communications customized for different lead segments, preferences, and stages in the sales cycle. Pre-built templates and workflows aim to simplify the creation and management of lead nurture journeys.
ActivePipe Features
Email & Online Marketing Features
- Supported: Dynamic content
- Supported: List management
Additional Features
- Supported: Subscriber Management
- Supported: Auto-Responders
- Supported: Customer Surveys
- Supported: Drip Campaigns
- Supported: Event Triggered Actions
- Supported: Image Library
- Supported: Landing Pages/Web Forms
- Supported: Mobile Optimized Emails
- Supported: Reporting/Analytics
- Supported: Template Management
- Supported: WYSIWYG Editor
- Supported: Contact Database
- Supported: Data Import/Export
- Supported: Lead Management
- Supported: Prospecting Tools
- Supported: Search/Filter
- Supported: Segmentation
- Supported: Shared Contacts
- Supported: Campaign Management
- Supported: Contact Management
- Supported: Email Marketing
- Supported: Interaction Tracking
- Supported: Lead Capture
- Supported: Lead Nurturing
- Supported: Lead Segmentation
- Supported: Alerts/Notifications
- Supported: Client/Property Matching
ActivePipe Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Web-Based |
| Mobile Application | No |
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- Business Problems Solved
ActivePipe offers a range of use cases that have proven valuable for its users. One key use case is the automation of marketing material, allowing users to consistently stay in touch with clients and bring themselves to their attention when needed. By automating this process, users can save time and effort while maintaining a consistent presence in their clients' lives.
In addition, the ability to view the status of audiences has been instrumental in creating more relevant information for clients and increasing view traffic. Users can track how many times clients have viewed marketing material or if they haven't opened it at all. This valuable insight enables users to tailor their content and communication strategies, resulting in more engagement and better outcomes.
Furthermore, the integration with current CRM systems, email capabilities, and design capabilities has been a key success for agents. This integration provides a holistic approach to email marketing, allowing users to leverage their existing resources seamlessly. Additionally, the ability to switch between agents and log in as them through admin settings has facilitated the efficient sending of email newsletters and e-blasts for multiple people without requiring everyone's password and login information.
ActivePipe's intuitive interface has made it easy for users to create email marketing campaigns tailored to each client's needs. Instead of running several marketing newsletters, users can select properties based on each client's preferences, leading to more personalized engagement and higher conversion rates.
Moreover, ActivePipe provides robust analytics that offer insights into what is being clicked and by whom. This enhanced tracking and analysis of marketing efforts enable users to make data-driven decisions and optimize their strategies accordingly.
Finally, from an administrative standpoint, ActivePipe has been praised for its user-friendly interface and ease of use. Teaching brokers how to use the platform independently has not been overly complicated, making it easier for teams to adopt the product successfully.
Overall, ActivePipe offers a comprehensive solution that addresses various pain points faced by users in their marketing efforts. From automation and analytics to integrations and user-friendly design, the platform empowers users to optimize their email marketing campaigns and drive better results.