Name: ActivePipe
Price: 300 USD
Author: MoxiWorks

Help Desk

Web and Video Conferencing

Customer Support

Changelog

Mind Mapping

Development

Audit

Business Intelligence (BI)

Calibration Management

Collaboration

Communications Platform as a Service (CPaaS)

Embedded Business Intelligence (BI)

Environmental, Social, and Governance (ESG)

Interactive Voice Response (IVR)

Enterprise

Accounting

Payment Gateway

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Onboarding

HR Management

Payroll

Recruitment Automation

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Data Observability

Desktop Outsourcing

Electronic Data Interchange (EDI)

Fraud Detection

IT Service Management (ITSM)

Industrial IoT

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Managed Print

Metadata Management

Network Access Control (NAC)

Network Function Virtualization (NFV)

Network Performance Monitoring

Relational Database Management Systems

Remote Support

Security Awareness Training

Solid State Drives

Static Application Security Testing (SAST)

Traffic Switching

Virtual Private Network (VPN)

VoIP Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Business Card Scanning

Content Management

Digital Analytics

Email Management

Email Marketing

Marketing Automation

Marketing Resource Management

Presentation

Real-Time Interaction Management

Social Media Management

Survey & Forms Building

Video Streaming

Web Analytics

Webinar

Marketing

Business Caller ID

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Email Tracking

Sales

Certificate Lifecycle Management

Security

Forestry

HIPAA Compliance

Home Health Care

Insurance Agency Management

Vertical-Specific

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### Email Marketing Strategies
Users generally appreciate ActivePipe's email marketing strategies for their versatility and ease of use. While some users find the system intuitive and efficient for creating and implementing email campaigns, others mention a slight learning curve in mastering all the features. The ability to customize emails for specific projects and clients is highlighted as a significant advantage, although a few users suggest that additional training may be beneficial for maximizing the software's potential. Despite some minor concerns, the consensus leans towards ActivePipe's email marketing strategies being a valuable asset for real estate professionals seeking to streamline their marketing efforts.

### Newsletter Design and Distribution
Users consistently praise ActivePipe for its robust newsletter design and distribution capabilities. The platform's drag-and-drop functionality, coupled with the ease of creating customized messages, has garnered positive feedback. However, some users have noted minor issues with the loading of GIFs in newsletters and the need for careful review before sending out campaigns. Despite these minor drawbacks, ActivePipe's ability to automate newsletter campaigns and provide detailed analytics for targeted marketing efforts has been well-received by users.

### Contact Management
Some users find ActivePipe's contact management features lacking in intuitiveness, particularly when it comes to organizing contacts under specific tags or groups. Additionally, there are concerns about the terminology used within the platform, with suggestions for more user-friendly terms. Customization options for surveys and the ability to send them to entire databases are also areas where users feel improvements could be made.

### Client Relationship Management (CRM
Users appreciate ActivePipe's ability to maintain consistent communication with existing clients and leads, facilitating easy follow-ups and personalized messaging. However, some users have noted minor issues with customizing messages and ensuring timely campaign accuracy. Despite these challenges, ActivePipe's client relationship management (CRM) features are generally viewed positively for their effectiveness in nurturing client relationships and providing valuable insights into client engagement.

ActivePipe is a real estate marketing automation platform that, according to the vendor, aims to streamline communication, automate marketing efforts, and nurture leads for real estate professionals. It is designed to cater to real estate agents and brokerages of various sizes. ActivePipe is utilized by professionals and industries within the real estate sector, including real estate agents, brokerages, marketing professionals, technology providers, and industry consultants.

## Key Features

**Automated Marketing Campaigns**: ActivePipe allows real estate professionals to create and automate personalized marketing campaigns, including email templates, newsletters, and other marketing materials. The platform offers automation features to schedule and send targeted campaigns based on specific triggers, such as property alerts or important dates.

**Contact Segmentation**: With ActivePipe, users can segment their contact lists based on various criteria, such as location, property preferences, buying or selling stage, and engagement history. Dynamic segments automatically update based on contact behavior and data changes, aiming to ensure targeted and personalized communication.

**Lead Scoring and Prioritization**: ActivePipe includes lead scoring capabilities that, according to the vendor, can help real estate professionals identify and prioritize their most engaged and valuable leads. Customizable scoring rules reflect specific lead qualification criteria, aiming to enable users to focus their efforts on high-potential leads and potentially increase conversion rates.

**Behavioral Tracking and Insights**: ActivePipe tracks and analyzes contact behavior, providing real estate professionals with insights into interests, preferences, and engagement patterns. Detailed activity logs for each contact, including email opens, clicks, website visits, and property views, aim to help users tailor their communication and marketing strategies.

**Integration with MLS and CRM Systems**: ActivePipe integrates with multiple MLS systems, providing access to up-to-date property data and listings. The platform also integrates with popular CRM systems, aiming to ensure centralized contact management and streamlined workflows for real estate professionals.

**Lead Generation and Capture**: ActivePipe offers lead generation and capture tools to attract and capture new leads. Users can create customizable lead capture forms and landing pages to collect contact information from website visitors. The platform also provides lead magnet features to incentivize lead generation. Captured leads are automatically added to the contact database for targeted follow-up campaigns.

**Personalized Property Alerts**: Real estate professionals can set up personalized property alerts for contacts based on specific search criteria. By defining property preferences, such as location, price range, property type, and features, relevant listings are automatically sent to contacts. This feature aims to help keep contacts informed and engaged with the latest property listings.

**Lead Nurture Journeys**: ActivePipe enables the creation of lead nurture journeys to guide leads through the buying or selling process. Users can design and automate a series of targeted emails and communications customized for different lead segments, preferences, and stages in the sales cycle. Pre-built templates and workflows aim to simplify the creation and management of lead nurture journeys.

ActivePipe offers a range of use cases that have proven valuable for its users. One key use case is the automation of marketing material, allowing users to consistently stay in touch with clients and bring themselves to their attention when needed. By automating this process, users can save time and effort while maintaining a consistent presence in their clients' lives.

In addition, the ability to view the status of audiences has been instrumental in creating more relevant information for clients and increasing view traffic. Users can track how many times clients have viewed marketing material or if they haven't opened it at all. This valuable insight enables users to tailor their content and communication strategies, resulting in more engagement and better outcomes.

Furthermore, the integration with current CRM systems, email capabilities, and design capabilities has been a key success for agents. This integration provides a holistic approach to email marketing, allowing users to leverage their existing resources seamlessly. Additionally, the ability to switch between agents and log in as them through admin settings has facilitated the efficient sending of email newsletters and e-blasts for multiple people without requiring everyone's password and login information.

ActivePipe's intuitive interface has made it easy for users to create email marketing campaigns tailored to each client's needs. Instead of running several marketing newsletters, users can select properties based on each client's preferences, leading to more personalized engagement and higher conversion rates.

Moreover, ActivePipe provides robust analytics that offer insights into what is being clicked and by whom. This enhanced tracking and analysis of marketing efforts enable users to make data-driven decisions and optimize their strategies accordingly.

Finally, from an administrative standpoint, ActivePipe has been praised for its user-friendly interface and ease of use. Teaching brokers how to use the platform independently has not been overly complicated, making it easier for teams to adopt the product successfully.

Overall, ActivePipe offers a comprehensive solution that addresses various pain points faced by users in their marketing efforts. From automation and analytics to integrations and user-friendly design, the platform empowers users to optimize their email marketing campaigns and drive better results.

ActivePipe is an automated email marketing and lead nurturing solution for real estate, from MoxiWorks.

Basic

Constant Contact is a full-featured email marketing solution with capabilities such as social media integration, drag-and-drop editing, and real-time reporting. It is a bulk email tool designed for SMB customers. Since 2019, Constant Contact also offers marketing automation features, a website and landing page builder, and other tools to support midsize businesses.

Lite

Standard

Premium

ActiveCampaign helps small teams power big businesses with a platform for intelligent marketing automation. It provides email marketing, marketing automation, and CRM tools that help businesses to create incredible customer experiences.

Starter

Plus

ActiveCampaign

ActivePipe

Software for bulk creation, sending and tracking of Emails for marketing purposes.

MoxiWorks

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

ActivePipe

Overview

What is ActivePipe?