Adobe Journey Optimizer Reviews and Ratings

Use Cases and Deployment Scope

Adobe Journey Optimizer has revolutionized business journeys. Now, with real-time events and hyper-personalization, we can offer excellence in communication, with a wealth of features for all channels.

A Adobe Journey Optimizer revolucionou as jornadas das empresas, agora com eventos em tempo real e a experiência da hiperpersonalização podemos oferecer excelência em comunicação, com riqueza de recursos para todos os canais.

Likelihood to Recommend

We have 7 brands in our company, where each brand has its sender, its subdomain and it is sensational to create a Channel with dynamic subdomains, to group the 7 brands in a single Channel, in the same way the fragments synthesize the content with conditions for each brand

Temos 7 marcas em nossa empresa, onde cada marca tem seu remetente, seu subdomínio e é sensacional a criação de um Canal com subdomínios dinâmicos, para agrupar as 7 marcas em um único Canal, da mesma forma os fragmentos sintetizam o conteúdo com condições para cada marca

<i>Parts of this review were originally written in Portuguese and have been translated into English using a third-party translation tool. While we strive for accuracy, some nuances or meanings may not be perfectly captured.</i>

Use Cases and Deployment Scope

I use AJO for creating journeys and campaigns for North America, also I create audiences where those campaigns are going to read to send the different actions like emails, SMS and Push notifications. I use it to export audiences as well to different groups and the business problems the product addresses is the right communication with client, using the right channel and program campaigns suitable for each customer

Likelihood to Recommend

Adobe Journey Optimizer is very well suited for cases where more than one action is needed for a specific campaign, for example campaign where first you send an email, then a push notification, and then maybe another email for a reminder, and the wait orchestration is ideal for those cases

Use Cases and Deployment Scope

Adobe Journey Optimizer (AJO from here on out) was meant to replace a series of discrete marketing functions: Email, SMS, and Push notification for our mobile apps. It was meant to plug and play with our existing Adobe Real Time CDP, taking advantage of the rich data already present in the Adobe ecosystem, as well as allowing the organization to save on costs associated with maintaining all of these marketing tools.

Likelihood to Recommend

AJO is best suited for advanced Martech teams who are already bought into the Adobe ecosystem through the use of RTCDP, AA, AAM, etc.

Organizations that are starting their Martech journey are good candidates, as well as those who are reevaluating all of their marketing channel vendors near the same time. Success in AJO is highly dependent on the number of marketing channels added.

Close coordination with database teams is essential for success. Many of the offline data requirements benefit from modeling of the data. Having dedicated resources developing AJO (RTCDP)-specific views will reduce the amount of QA required to bring the solutions to market.

Use Cases and Deployment Scope

Adobe Journey Optimizer is used to create communication plans, Emails, and Customer Journeys through a series of communications that you wish to share with customers. From its interface, we can craft fully responsive custom communications, feature graphics, branding, and messaging. Additionally, you can select and create audiences for your communications that target the exact individuals you need.

Likelihood to Recommend

If you need enterprise-level flexibility to organize, design, orchestrate, and execute email communications, then Adobe Journey Optimizer is potentially a very well-suited tool. Sending a high volume of emails is easily accomplished, and targeting either a broad or very targeted audience is also relatively easy. Regardless of your specific circumstances, this "best-in-class" option is worth a look.

Use Cases and Deployment Scope

I’ve mainly used Adobe Journey Optimizer for email campaigns and triggering messages based on live customer behavior and it has also helped us connect channels like email and push to create personalized and real-time interactions. It’s also given us the ability to follow up instantly when a customer browses a product or leaves something in their cart.

Likelihood to Recommend

I’d definitely recommend Adobe Journey Optimizer if you want to make your messaging feel more personal and timely. It’s powerful, but still easy to use day to day and the real time reactions to customer behavior really set it apart for me.

Use Cases and Deployment Scope

We use Adobe Journey Optimizer mainly for journey use cases. We currently are the heavy users of Adobe Target, looking to explore the journey use cases. Adobe Journey Optimizer is still not mature enough in the experimentation space. AJO also offers decision engines to dynamically prioritize the offers instead of the static prioritization.

Likelihood to Recommend

Adobe Journey Optimizer is well suited for journey use cases where we can personalize the journey in multiple touch points and re target end customer to take necessary action for the conversion. Adobe Journey Optimizer is still not so well suited for experimentation, lacking capabilities in that space. Not as mature as Adobe Target

Use Cases and Deployment Scope

All use cases across different businesses

Likelihood to Recommend

Ok for use case oriented

Use Cases and Deployment Scope

I create marketing emails

Likelihood to Recommend

creates good marketing journeys

Use Cases and Deployment Scope

Real-time Journey, Broadcast campaigns and trigger campaigns

Likelihood to Recommend

AJO is a strong product in trigger journey and campaigns with lot of limitation on offer library

Use Cases and Deployment Scope

we just started and deployed couple of campaigns last Nov 2024

Likelihood to Recommend

zip upload HTML and hosting on AEM