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Adobe Real-Time Customer Data Platform

Score8.3 out of 10

54 Reviews and Ratings

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What is Adobe Real-Time Customer Data Platform?

Real-Time CDP is a single system for enterprises to manage person and account profiles that can be activated across the customer lifecycle. Real-time CDP is built with data governance and privacy at the center so enterprises can build customer trust through responsible management and protection of customer data across the enterprise.

Features include:
  • Actionable unified profiles: Unifies and normalizes known and pseudonymous customer data from all online and offline sources to create real-time, actionable B2B and B2C customer profiles. Ensures enterprise systems and teams use consistent data to understand customers across their devices, improving engagement and streaming data for real-time insights.
  • Audience management for enterprise: End-to-end audience management helps to enrich and segment unified profiles in real time with AI-powered insights to create complete audiences for targeted and relevant campaigns. Includes prebuilt workflows that understand data sources and activate them downstream. Look-alike audiences and propensity scoring help to find new audiences. Audiences, including those built in other applications, can be centrally managed and augmented with profiles federated from AWS Redshift, Azure Synapse, Databricks, Google BigQuery, and Snowflake.
  • Customer acquisition in a cookieless era: Boosts marketing effectiveness across the funnel with data-rich audiences. Retains scale by associating durable identifiers with customer profiles. Users can securely collaborate on first-party data and audiences with trusted partners and reach audiences with advertising-focused integrations that don’t rely on outdated identifiers.
  • Data governance and privacy: Data governance tools for the enterprise help to manage customer data across all business lines from a centralized platform. Tools for consent collection, data labeling, policy creation, and data usage enforcement help maintain enterprise compliance. Data sources and policies can be viewed before activating audiences.
  • Activation: Relevant and real-time customer experiences can be delivered across channels by activating B2C and B2B audiences in real time on Adobe and non-Adobe marketing applications. Targeted customer experiences and in-the-moment personalization can also be delivered. Cross-channel campaigns can be strengthened by activating both known and unknown data. Users can orchestrate customer journeys on a visual canvas, leveraging partner data, use-case playbooks, and an AI Assistant for better audience activation.


Categories & Use Cases

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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2025
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2026
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Buyer's Choice
2026
Buyer's Choice 2026

Videos

Screenshots

Adobe Real-Time Customer Data Platform Profiles by Data Source
Adobe Real-Time Customer Data Platform Profiles by Data Source

Adobe Real-Time Customer Data Platform Profiles by Data Source

Technical Details

Technical Details
Deployment TypesSaaS
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish, French, Japanese, Spanish, Chinese Simplified, Chinese Traditional, Finnish, German, Italian, Korean, Portuguese
SecuritySecurity Report on Whistic Security Network

Downloads

FAQs

What is Adobe Real-Time CDP?
Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale.
What are Adobe Real-Time CDP's top competitors?
Twilio Segment, Treasure Data, and Salesforce Data 360 are common alternatives for Adobe Real-Time CDP.
What is Adobe Real-Time CDP's best feature?
Reviewers rate Standard visitor segmentation highest, with a score of 8.3.