What is Adobe Real-Time CDP?
Adobe Real-Time Customer Data Platform (CDP), built on Adobe Experience Platform, harmonizes customer and account data from zero-, first-, second-, and third-party sources. The platform uses artificial intelligence (AI) to build, manage, and activate audiences in real time. By consolidating fragmented data, Adobe Real-Time CDP supports privacy-conscious personalization for business-to-consumer (B2C) and business-to-business (B2B) brands throughout the customer lifecycle.
Key Capabilities
- Flexible connectivity: Adobe Real-Time CDP activates customer data directly from existing data warehouses without requiring teams to move or copy the underlying datasets. Organizations can create and enrich audiences using warehouse data and combine those audiences with continuously ingested internal and external data.
- Data unification: The platform securely ingests and unifies zero-, first-, second-, and cookieless third-party data. Adobe Real-Time CDP connects and normalizes online, offline, and pseudonymous customer data to create unified B2B and B2C profiles and audiences.
- Harmonized data: Adobe Real-Time CDP denormalizes and materializes data for real-time decisioning, personalization, and customer engagement. The platform provides standardized, cleaned, and monitored data, along with self-service tools and templates that help teams and automated agents act on harmonized profiles.
- Intelligent audience management: Teams can create, segment, and manage audience and customer profiles through a centralized interface with natural-language prompts. AI-assisted insights support audience analysis, campaign optimization, and enrichment using second- and third-party partner data.
- Data governance: Adobe Real-Time CDP applies data-usage policies across teams to help ensure that sensitive data is used in accordance with organizational policies and privacy regulations. Role-based controls determine which users and teams can access specific data and actions.
- Full-funnel activation: The platform supports customer acquisition, real-time personalization, cross-channel engagement, and coordinated customer experiences through prebuilt product integrations.
Audience and Use Cases
- Audience: Marketing, data, analytics, and privacy teams at B2B and B2C organizations.
- Use cases: Customer-profile unification, audience segmentation, campaign activation, real-time personalization, data governance, and cross-channel engagement.
Categories & Use Cases
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Screenshots
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Screenshot of Adobe Real-Time Customer Data Platform Profiles by Data Source
Technical Details
| Deployment Types | SaaS |
|---|---|
| Mobile Application | No |
| Supported Countries | Global |
| Supported Languages | English, French, Japanese, Spanish, Chinese Simplified, Chinese Traditional, Finnish, German, Italian, Korean, Portuguese |
| Security | Security Report on Whistic Security Network |
FAQs
What is Adobe Real-Time CDP?
Adobe's Real-Time Customer Data Platform allows marketers to collect, normalize, and unify known and pseudonymous consumer and professional data into real-time profiles. These person or account-based profiles then power B2B, B2C, and hybrid customer experiences at scale.
What are Adobe Real-Time CDP's top competitors?
Twilio Segment, Treasure AI, and Salesforce Data 360 are common alternatives for Adobe Real-Time CDP.
What is Adobe Real-Time CDP's best feature?
Reviewers rate Standard visitor segmentation and Website personalization highest, with a score of 8.3.