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Invoca

Score9.9 out of 10

44 Reviews and Ratings

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What is Invoca?

The Invoca platform delivers the inbound call intelligence required for marketers to capture and optimize customer engagement and sales beyond the click. From attribution to intent, marketers gain a complete understanding of the customer's journey across digital, mobile and offline touchpoints so they can optimize their marketing spend, drive quality inbound calls and deliver a better customer experience.

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Categories & Use Cases

Who Buys & Uses Invoca

Invoca Reviews

What users are saying about Invoca.
View all Invoca reviews

A call tracking tool that goes beyond excellence.

Incentivized
Leo GeorgeView profile
Relationship Manager in Information Technology at Hyer (11-50 employees employees)

Pros

  • It has enabled us to record calls and its recording feature works smoothly.
  • Call schedule is also its major feature.
  • The User Interface of Invoca is clear and non-complicated.

Cons

  • Its customer support didn’t come up to mark.
  • The dashboard for reporting needs to be more advanced.

Most Important Features

  • Multi-location call tracking.
  • Automated quality assurance.
  • Call tracking.

Return on Investment

  • We can track down the number of calls per day.
  • Call scheduling.
  • Its cost is sky high as compare to alternatives.
  • Its setup is a bit tricky although its usage and navigation are easy its setup is tough especially for beginners.

Alternatives Considered

Convirza

Other Software Used

Nimble, Join.me, AVG AntiVirus Business Edition

Great call tracking software for any business

Incentivized
Verified User
Analyst in Marketing (1001-5000 employees employees)

Use Cases and Deployment Scope

I used Invoca when I was at Windstream to track calls and make campaign optimizations and to look for opportunities to increase revenue. Invoca was great for letting us listen to calls and track how users came into the IVR. It is a great and easy to use call tracking platform

Pros

  • Ease of Use
  • Great Support
  • Amazing Reporting

Cons

  • better AI tracking
  • expanding call signals

Return on Investment

  • Increased revenue
  • Decreased time for optimizing campaigns
  • great transparency into calls

Invoca makes running a business easier

Incentivized
Jason Haase
Finance Manager in Finance and Accounting at Apollo Interactive (11-50 employees employees)

Pros

  • From an accounting perspective, Invoca makes it easy for us to determine where our call revenue is coming from and what call type generated the paid call.
  • Their dashboard is very user-friendly. I like how you can see everything from the top level and see total call volume, commission paid, and conversion rate. But you can easily drill down into each campaign level too.
  • Lastly, you can easily create call campaigns and create individual phone numbers. I especially like how we're able to create a ring pool that allows us to track exactly where the call is coming from, and it's not difficult to setup.

Cons

  • You can upload sale data into Invoca. If you do, it won't update to the original call record.

Return on Investment

  • Increase in Conversion
  • Easy to Monitor campaigns performance

Other Software Used

QuickBooks Desktop Pro, Microsoft Access, Devart Excel Add-ins

Great Call Tracking Platform

Incentivized
Jonathan BertholdView profile
VP Strategy in Marketing at Rank Media Agency (11-50 employees employees)

Pros

  • Campaign Tracking
  • Custom Routing
  • Call Recording (QA)

Cons

  • Telephony fees for short calls
  • Reporting dashboard isn't advanced like other providers
  • Mobile view

Return on Investment

  • Increase in media buying ROAS
  • Increase profitability of organic campaigns
  • Client retention

Alternatives Considered

CallRail

Other Software Used

Asana, Google Ads (formerly AdWords), Slack

Functionality a plus, support lacks

Incentivized
Chloe TollefsonView profile
Director of Marketing in Marketing at Ameriquote Incorporated (11-50 employees employees)

Pros

  • It is easy to set up campaigns.
  • It is easy to look at reports.

Cons

  • I think the support system is weak. I should not have to pay more money to achieve a certain level of support. This is where I always struggled with Invoca, and it was eventually a huge factor in our recent decision to switch.
  • Pricing: there are other call routing/tracking platforms that are cheaper.

Return on Investment

  • I think it's a huge player in the game, so working with it previously has been helpful when I sign up on certain advertising networks. I am able to get started quickly because I know how to use it.
  • It has not had a huge impact on our ROI.

Other Software Used

QuickBooks Online, Retreaver

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