AdRoll ABM

Score8 out of 10

31 Reviews and Ratings

Community insights

TrustRadius Insights for AdRoll ABM are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Easy-to-use Platform: Users have found the platform to be user-friendly with a straightforward and intuitive interface. Several reviewers appreciated the simplicity of tasks such as sending automated emails, sharing information, and uploading new ad sets. Additionally, they liked how easy it was to track product changes through the dashboard.

Robust Reporting Capabilities: Many reviewers have praised the platform's strong reporting capabilities. They mentioned that it provides detailed reports, making it simple to analyze and consolidate sales data. Some users also mentioned that setting up reporting dashboards is a breeze, which further enhances their experience with data analysis.

Responsive Customer Support: The customer support team has received positive feedback from several reviewers for being responsive, flexible, and going above and beyond to ensure success. Users appreciated their willingness to assist in optimizing marketing and sales display campaigns based on accounts, leading to improved campaign results.

Reviews

24 Reviews

A great entry level tool for account based marketing

Rating: 7 out of 10

Incentivized

July 30, 2022

Use Cases and Deployment Scope

We use RollWorks to spread awareness about our company and solutions. One of our objectives for this year was to spread brand awareness and we are using RollWorks to place display ads in front of not only our prospects but also similar people based on our audience profiles. Have been using the platform for a few months now.

Pros

Industry data based on search criteria.
Easy to use platform and UX.
Reporting dashboards are very easy to set up.

Cons

I think there is great room for improvement in terms of industry customization and options.
There is also an opportunity in terms of account evaluation after sales and consistent relationship building given the level of investment required.
As this is a growing product, I feel they can do a better job when it comes to industry visibility around B2B. For example, partnerships with Bombora, Gartner, Zoom info, etc.

Likelihood to Recommend

I feel the RollWorks platform is a great way to dip your toes into an account-based marketing approach. The easy-to-use features and limited initial requirements as a great way to understand the pillars of a good B2B or account-based strategy. I also feel the support team is strong, especially during onboarding.

Mithil Patel

Growth Marketing Director in Marketing at Caveonix (11-50 employees)

Vetted Review

1 year of experience

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Simple, intuitive retargeting software.

Rating: 10 out of 10

Incentivized

June 11, 2022

Use Cases and Deployment Scope

I use RollWorks at my company to drive our retargeting efforts. We do both contact list retargeting and web retargeting, so we are capturing both our target audiences and known leads via our contact lists, and those who visit our site and later move on to other sites. Effectively, we use RollWorks to nurture our audiences and bring them back to our site.

Pros

Contact/domain retargeting.
Web retargeting.
Social targeting.

Cons

Conversion tracking.

Likelihood to Recommend

RollWorks is fantastic for businesses whose websites are the engine that drive their business. Got lots of great content you can redirect your leads to? Then a RollWorks campaign will do that perfectly. If your site isn't the engine that drives your business, or if you don't have a target lead the list with email addresses/domains, then RollWorks may not be the best product for you.

Taylor Hicks

Creative Strategist in Marketing at Elevate Funding (11-50 employees)

Vetted Review

2 years of experience

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RollWorks is my favorite software company with an absolutely exceptional product!

Rating: 10 out of 10

Incentivized

February 24, 2022

Use Cases and Deployment Scope

We are solving the problem of not running ads that are reaching the right people in our ICP. The majority of our leads coming in would fall out of our ICP and RollWorks helps us target the exact people that we know would be great customers. We never had insight at the account level at the engagement with our content and RollWorks helped us gain that insight and build a stronger target account list.

Pros

It helps you intimately target users from your targeted accounts list on multiple advertising platforms in a highly effective way.
Their customer success and support team are always willing to go the extra mile to ensure your success.
The reporting capabilities of the platform. The ability to really dig deep into the micro-interactions from accounts and contacts across your targeted accounts list.

Cons

I believe that RollWorks has room to improve with its integration with LinkedIn and the different advertising options available to be served through LinkedIn
The UI can be improved especially when setting up ads for campaigns.
The structuring of the contracts and payment cycles are very confusing and needs to be restructured

Likelihood to Recommend

RollWorks really knows how to look after their customer. They take feedback extremely constructively and I have been actively involved with their product team to bring improvements to their systems. I highly recommend RollWorks. The customer success team is exceptional. You know you can rely on them no matter what to set up campaigns and make sure that you are headed in the direction of success.

Jesse Fröhling

Digital Marketing Manager in Marketing at Convoso (51-200 employees)

Vetted Review

1 year of experience

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An evolving Retargeting Ad Platform that does the job

Rating: 9 out of 10

Incentivized

February 4, 2022

Use Cases and Deployment Scope

We use RollWorks for retargeting advertising and intent-based intel focused on our core audiences. This tool helps with delivering retargeted ads from a number of sources including site pages and social profiles.

Pros

Pretty straightforward dashboard
Aligned targeting
Embedded intent-based insight

Cons

Make sure account reps notify customers when changing

Likelihood to Recommend

RollWorks is well suited for retargeting produce for marketers with simple setup, creative assets if you don't build your own, and an intuitive dashboard to understand campaigns. If you are looking for a retargeting solution that is adding functionality, RollWorks does a great job.

Charlie Riley

VP of Growth in Marketing at Havoc Shield (1-10 employees)

Vetted Review

1 year of experience

View profile

ABM Strategy for Growth-Stage Companies

Rating: 8 out of 10

Incentivized

February 4, 2022

Use Cases and Deployment Scope

We utilize RollWorks as part of our ABM strategy to support our clients through targeted campaigns based on specified targeted accounts and personas. The programmatic display option allows us to be more strategic in our messaging and align better overall to support outbound efforts.

Pros

Superior customer service and onboarding
Low-cost entry into programmatic display
Good UX

Cons

Improved education around reporting metrics

Likelihood to Recommend

RollWorks is a great solution for companies looking to start an ABM strategy on a budget. Their functionality is great, and while it is not as robust as other programmatic tools, it is a great improvement to any marketing tech stack.

Verified User

Strategist in Marketing (11-50 employees)

Vetted Review

1 year of experience

RollWorks Review

Rating: 9 out of 10

Incentivized

February 1, 2022

Use Cases and Deployment Scope

Targeting key audiences to generate awareness. Allowed us to make use of an expensive purchased list of contacts and avoid the unprofessionalism of cold email campaigns.

Pros

Reduce google spend
Show traction by domain
Message to key stakeholders

Cons

Can apply 2 campaigns messages to same audience
Better reporting for sales, actionable insights
Easier to update creative w/out having to go through the account rep. Like a portal to work in

Likelihood to Recommend

Enterprise B2B. Great for purchased lists and/or for companies that do not have an organic curated list to nurture via marketing. great alternative for "cold marketing."

Verified User

C-Level Executive in Marketing (51-200 employees)

Vetted Review

1 year of experience

Starter ABM but not much more

Rating: 6 out of 10

Incentivized

December 11, 2021

Use Cases and Deployment Scope

We use RollWorks for our programmatic ABM campaigns. Currently, we have campaigned for the top of the funnel, early pipeline, late pipeline, customer upsell, and wake the dead.

Pros

Delivers ads.
High company match rate.
Good looking dashboards.

Cons

The weird contract includes ad spend that makes it harder to manage spend with what's included vs not.
Inconsistent data with regards to clicks vs account traffic.
SFDC connection is wonky. Lots of room for improvement there.

Likelihood to Recommend

I'm a former Terminus user, but I decided to implement RollWorks after a strong offer and sales presentation. Overall, Rollworks does OK but it's not Terminus. Often I'm struggling with necessary steps or reporting that's slightly off. I also despise their policy on including ad spend in their contracts. I suppose that bundling makes sense for them, but since I always spend more it's a bit annoying to break out what is in each invoice since SaaS platform fees are a different part of my budget.

Verified User

Vice-President in Marketing (51-200 employees)

Vetted Review

1 year of experience

How to get Started with ABM

Rating: 6 out of 10

Incentivized

December 11, 2021

Use Cases and Deployment Scope

RollWorks is leveraged in our organization to help target specific users/accounts and is the backbone of our ABM strategy. NS1 also uses the Journey Stages to keep track of how accounts are progressing down the funnel. We are looking to start using its predictive modeling tool to rate accounts for how likely they are to purchase our products and become an opportunity.

Pros

It is very good at targeting who we want to see in the business.
They are great business partners and communicate quickly and often.
RollWorks is consistently launching new features.

Cons

The price is a little high for the product provided.
Some features require a certain number of won opportunities or open opportunities to leverage, which could be difficult for a small/new business.
This product has fewer features than some competitors like it does not include attribution modeling for other pieces of the funnel or predictive models I have seen in other products.

Likelihood to Recommend

I believe if you have a good sense of who your target customers are RollWorks can help you target those people specifically. They are a great business partner if you are new to ABM and need guidance on how to set up campaigns or want to push your ABM to the next level.

Verified User

Manager in Marketing (51-200 employees)

Vetted Review

1 year of experience

My informal review

Rating: 2 out of 10

Incentivized

December 11, 2021

Use Cases and Deployment Scope

We use RollWorks for engagement to target our priority accounts. We also promote our twice-a-year summit with RollWorks. One of the biggest problems is the lack of communication between Sales and Marketing. RollWork Sales Insights dashboard helps our Account Executive to communicate with our SDR to go after high intend companies to create a pipeline.

Pros

Engagement.
Account based marketing.
Sales and Marketing communication.
Pipeline creation.

Cons

High intend choices based on ideal customer profile.
Better view of ROI, there are opportunities created prior to RollWorks and was counted as RollWorks influence opportunity.
More visibility on individual engagement level.

Likelihood to Recommend

RollWorks is more suited for engagement and sales insights to communicate with the sales team to create a pipeline. It is less appropriate to make sure actual ROI and zoom in to target ideal customer profile and have the visibility who we are engagement with (individual).

Verified User

Manager in Marketing (201-500 employees)

Vetted Review

1 year of experience

Great platform for engaging target accounts through affordable display advertising

Rating: 9 out of 10

Incentivized

December 11, 2021

Use Cases and Deployment Scope

We use RollWorks' display platform to build awareness with our target accounts. It offers greater reach and frequency than Linkedin, at a more affordable cost.

Pros

Account-based ad targeting.
Integrates well with Marketo and Salesforce.
Has much better reporting thank LinkedIn.
Has nice stage-based measurement.
Great customer service.
A pleasure to work with.

Cons

Persona-level targeting could be better aligned to more traditional roles/functions.
More control over how influence is defined with opportunities.
Some parts of the UI could be organized better.

Likelihood to Recommend

If you're running account-based marketing, and you want to run display ads to your target accounts in an outbound way (instead of traditional retargeting where the user has to come to the website first), RollWorks is a great solution. It's a great complement to Linkedin advertising, which is great, but much more expensive inventory. It's relatively easy to use, integrates well with Salesforce and Marketo, has decent reporting, and fantastic customer support.

Ari Echt

Director of Growth Marketing in Marketing at HG Insights (51-200 employees)

Vetted Review

4 years of experience

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