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RollWorks Review
February 01, 2022

RollWorks Review

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with RollWorks

Targeting key audiences to generate awareness. Allowed us to make use of an expensive purchased list of contacts and avoid the unprofessionalism of cold email campaigns.
  • Reduce google spend
  • Show traction by domain
  • Message to key stakeholders
  • Can apply 2 campaigns messages to same audience
  • Better reporting for sales, actionable insights
  • Easier to update creative w/out having to go through the account rep. Like a portal to work in
  • Engagement
  • Awareness
  • ROI
More help from acct mgr. The setup was confusing, the language isn't intuitive and the UI was very unclear. The end product seems great but there was a significant learning curve. Was also difficult to "sell" internally - the company could do a better job articulating the value prop for someone not in marketing.
We did not explore any alternatives, this was a recommendation from our marketing agency.

Do you think RollWorks delivers good value for the price?

Yes

Are you happy with RollWorks's feature set?

Yes

Did RollWorks live up to sales and marketing promises?

Yes

Did implementation of RollWorks go as expected?

No

Would you buy RollWorks again?

Yes

Enterprise B2B. Great for purchased lists and/or for companies that do not have an organic curated list to nurture via marketing. great alternative for "cold marketing."