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Starter ABM but not much more
December 11, 2021

Starter ABM but not much more

Anonymous | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User

Overall Satisfaction with RollWorks

We use RollWorks for our programmatic ABM campaigns. Currently, we have campaigned for the top of the funnel, early pipeline, late pipeline, customer upsell, and wake the dead.
  • Delivers ads.
  • High company match rate.
  • Good looking dashboards.
  • The weird contract includes ad spend that makes it harder to manage spend with what's included vs not.
  • Inconsistent data with regards to clicks vs account traffic.
  • SFDC connection is wonky. Lots of room for improvement there.
  • Brand awareness.
  • Content distribution.
  • Pipeline activation.
The teams are nice but they often have to sync back up with other internal resources before getting me answers to questions.
Having used both I would say that RollWorks is a good entry-level ABM tool, but it just hasn't caught up to Terminus yet. Expect some delays and hiccups - which I suppose is to be expected with a newer solution. Also, expect limitations on reporting and integration with SFDC vs what you would get with Terminus.

Do you think RollWorks delivers good value for the price?

Not sure

Are you happy with RollWorks's feature set?

No

Did RollWorks live up to sales and marketing promises?

No

Did implementation of RollWorks go as expected?

Yes

Would you buy RollWorks again?

No

I'm a former Terminus user, but I decided to implement RollWorks after a strong offer and sales presentation. Overall, Rollworks does OK but it's not Terminus. Often I'm struggling with necessary steps or reporting that's slightly off. I also despise their policy on including ad spend in their contracts. I suppose that bundling makes sense for them, but since I always spend more it's a bit annoying to break out what is in each invoice since SaaS platform fees are a different part of my budget.