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Great platform for engaging target accounts through affordable display advertising
December 11, 2021

Great platform for engaging target accounts through affordable display advertising

Ari Echt | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with RollWorks

We use RollWorks' display platform to build awareness with our target accounts. It offers greater reach and frequency than Linkedin, at a more affordable cost.
  • Account-based ad targeting.
  • Integrates well with Marketo and Salesforce.
  • Has much better reporting thank LinkedIn.
  • Has nice stage-based measurement.
  • Great customer service.
  • A pleasure to work with.
  • Persona-level targeting could be better aligned to more traditional roles/functions.
  • More control over how influence is defined with opportunities.
  • Some parts of the UI could be organized better.
  • Greater brand awareness.
  • Influences a good amount of pipeline and revenue.
  • Helps build alignment between sales and marketing.
RollWorks' initial onboarding is straightforward. You get good documentation and some human assistance. Once onboarded, the biweekly calls with your account manager are very helpful. Their CS team is very passionate and are true partners in success.
All of these platforms are very helpful for running an account-based approach. For pure account-based advertising, I've found Rollworks is the easiest to get started with. Terminus and Demandbase are terrific as well. I'd say they offer more functionality, a bit more complexity, and not surprisingly cost more.

Do you think RollWorks delivers good value for the price?

Yes

Are you happy with RollWorks's feature set?

Yes

Did RollWorks live up to sales and marketing promises?

Yes

Did implementation of RollWorks go as expected?

Yes

Would you buy RollWorks again?

Yes

If you're running account-based marketing, and you want to run display ads to your target accounts in an outbound way (instead of traditional retargeting where the user has to come to the website first), RollWorks is a great solution. It's a great complement to Linkedin advertising, which is great, but much more expensive inventory. It's relatively easy to use, integrates well with Salesforce and Marketo, has decent reporting, and fantastic customer support.