TrustRadius Insights for Airship are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Effective Push Notifications: Users have consistently praised the platform for its effective marketing push notifications, enabling them to define various business criteria to target specific user groups efficiently and enhance engagement and conversion rates.
Customizable User Experience: Many users appreciate the platform's ability to personalize user experience and message content separately for Android and iOS, allowing effective tailoring of communication strategies for a more personalized interaction with their audience.
Segmentation Capabilities: The segmentation capabilities offered by the platform for audience targeting, customer journey mapping, and outstanding customer support have been highly valued by users across different industries. These features streamline marketing efforts and improve campaign performance.
Airship deploys our app channel campaigns for users with the My Account" app installed. They also optimize this channel and have omnichannel integration abilities.
Our department, Customer Marketing AKA Base Management, uses them for our application marketing channel and for Push notifications. This allows us to engage our users per brand for our My Account app. We issue various campaigns targeted at users to work within the app but also to refer to other marketing channels or business segments.
Pros
Push Notifications
Driving Engagement
Custom Analytics
Attentive Customer Service
Custom Solutions
Cons
Nothing comes to mind
Nothing comes to mind
Nothing comes to mind
Likelihood to Recommend
If you are in need of a vendor to manage your app channel or push deployments, they are engaging and ready to help you make the most of the service. They touch base an ensure you are utilizing all the different components of their service, getting the best value out of what your spending.
It is a powerful tool with many use cases, I've only used the tip of the iceberg with so much more to explore. I could easily send out a last-minute message if needed as it's fairly easy and quick to set up. It has helped to improve the perception of the products too.
Pros
Setting up the target audience within Airship using attributes is one of my favorites.
Airship has a very user-friendly interface with detailed documentation for self-help. I also enjoy the training sessions, articles and reports Airship organized as those are very insightful and useful.
Cons
No doubt it has tons of useful information, but this requires more time to understand and explore to fully utilize it.
I find the use of performance analytics a bit difficult.
Likelihood to Recommend
Airship's platform provides an end-to-end solution for capturing value across the entire customer app lifecycle — from acquisition and activation to engagement and loyalty which is so important to our long-time parishioners. Reporting is limited to admin access, so a less-than-ideal situation. However, Salesforce integration. Ease-of-use UI. Quick response from support.
With it, I work with different teams to send out a lot of push emails, inbox messages and in-app messages. I found the setup process relatively easy and it was pretty quick, so if ever I needed to send a message at the last minute, I was able to do that with some ease. One of the nicest things to do was set up a target audience in Airship using traits. The data team helped me to set this up and to load regularly a data set into the Airship system.
Pros
Ensures messages reach buyers promptly.
Manages and sends interactions to large data sets.
Regularly loads data set into the Airship system.
Cons
The team provides assistance but some options are hidden.
A/B tests cannot directly compare the effectiveness of pushes.
Ensuring even distribution of Pushes is challenging due to limited time or Airship's handling.
Likelihood to Recommend
Airship is best for clients who wants easy to use layout for managing scenes. It provides tools for creating and controlling flows . Allows mixing of text, pictures and interactive parts and design choices can be changed. Airship is efficient and I recommend it.
Airship is one of the CRM tools we use for personalized SMS messages. It can be used with other messaging channels as well like push notifcations, emails etc.. We like how it functions with SMS and the analytical metrics it provides. It also is quite easy to organize multiple message campaigns.
Pros
Organizing message campaigns
Analytics for these campaigns
Cons
The UX is not as polished as bigger competitors
Integrating took some work, but once done has worked smoothly
Likelihood to Recommend
If you need a messaging CRM that has analytics features, and are looking to spend a little less money than some of the big names, then this can be a great tool. It is a little less polished, but it gets the job done well and plays nice with other software once integrated.
We are a product company and for research work or testing purposes, we build dummy mobile app experiences as an MVP. For that, we need no code mobile app creation tool and Airship helps best in such scenarios. We do create basic pages, and workflows and add trigger-based notifications. We can also do A/B testing of our content and flows.
Once the app is ready, we can track usage details and make changes on the go. No need for developers and no one needs to update existing apps. This helps us to do iterations of MVP. Once we are good to go with our findings from MVP, we do app development inhouse.
Pros
Building basic app and distributing with anyone easily
Building user journeys
Doing A/B testing
Cons
AI for content creation can reduce a lot of our efforts
Ready to use templates for web pages are very low (just 3 options currently). Can have more prebuilt templates
Likelihood to Recommend
It's well suited for basic app building or we say static mobile apps—no need for developers. We use it for MVP purposes and in most cases it fits and in a few, it does not. Overall many things are not possible with Airship, but doable if you are going for a full-fledged development team.
I am working as a marketing automations specialist at my current organization. I use Airship as a CRM to send communications to the entire user base of our brand. This includes emails, push notifications, and in-app notifications. I also execute and manage different sequences and journeys according the customer lifecyle. Apart from that, I also work on the in-built performance analysis dashboards to collect and analyse KPIs of different campaigns we're running. So, overall, I have been working on almost all the crucial features Airship is offering and making them to my best use.
Pros
Efficiently handling the communication delivery for a huge number of customer base.
The performance analytics dashboard offers information about each part within the campaign that we want to analyse.
Customer support response is good.
Cons
Dashboard is robust but very complex to use. It can be made easy.
More features should be added when designing templates for emails or landing pages.
Likelihood to Recommend
Well-Suited for:
1. Mobile App Notifications: Ideal for targeted push notifications in apps.
2. Customer Segmentation: Effective for personalized marketing campaigns based on user data.
3. Event-Triggered Automation: Great for automated messaging based on user actions.
4. A/B Testing: Useful for optimizing campaign messages and strategies.
Less Appropriate for:
1. Non-Mobile Channels: Less effective if the primary focus is on non-mobile communications like email or direct mail.
2. Basic Email Marketing: Other platforms might be better suited for simple, broad email campaigns without complex segmentation or personalization needs.
Using Airship to create a better more seamless solution to handle and deliver communications and enhance user engagement and experience. Also providing excellent analytics that help give us much better user insights. The integration through a very user friendly interface was definitely a bonus, documentation was good and easy to understand and utilize.
Pros
Excellent Analytics across all of Airship’s channels
Personalization and Targeting
User Engagement and Experience
Cons
Limited A/B testing
Would like more design options/customizations
More automation would be nice
Likelihood to Recommend
Airship is good to create a more integrated, consistent experience that organizes many features, tasks, etc. in one place. The no code editor is also helpful for less tech savy people on your team to contribute more. While it is great for overall user engagement and experience, I wish there was a little more flexibility for experimentation with retargeting, A/B testing, etc.
We use Airship to enhance project management and team collaboration. Airship addresses key business problems such as fragmented communication and inefficient project tracking
Pros
push notification
in app messaging
usage analytics
Cons
process automation
Likelihood to Recommend
For marketing department for targeted push notifications and real-time campaign analytics, enhancing customer engagement and decision-making.
It is a powerful tool with many use cases, I've only used the tip of the iceberg with so much more to explore. It has helped to improve the perception of the products too. I could easily send out a last-minute message if needed as it's fairly easy and quick to set up.
Pros
Airship has a very user-friendly interface with detailed documentation for self-help. I also enjoy the training sessions, articles and reports Airship organized as those are very insightful and useful.
Setting up the target audience within Airship using attributes is one of my favorites.
Cons
I struggle with the use of performance analytics.
No doubt it has tons of useful information, but this requires more time to understand and explore to fully utilize it.
Likelihood to Recommend
Reporting is limited to admin access, so a less-than-ideal situation. However, Salesforce integration. Ease-of-use UI. Quick response from support. Airship's platform provides an end-to-end solution for capturing value across the entire customer app lifecycle — from acquisition and activation to engagement and loyalty which is so important to our long-time parishioners.
