Appier CrossX

Appier CrossX is a prediction-driven advertising platform developed by Appier Inc. According to the vendor, this tool utilizes deep learning technology to acquire and re-engage high-value app users, aiming to improve user acquisition and retention strategies for businesses. Appier CrossX is designed to cater to small to large enterprises and is used by marketing professionals, advertising agencies, e-commerce companies, retail businesses, and gaming companies.

Key Features

Full-Funnel Marketing: Appier CrossX offers a suite of solutions for user acquisition, engagement, and retention, allowing businesses to cover the entire marketing funnel. According to the vendor, businesses can target and engage users at every stage of the customer journey, optimizing their marketing efforts and potentially driving better results.

Post-3rd Party Data Solutions: Appier CrossX leverages first-party data and AI predictions to achieve precise targeting without relying on third-party cookies or IDFA. According to the vendor, CrossX ensures accurate targeting and personalized ad experiences by processing sparse data and using AI algorithms to predict future outcomes for each user in real time.

Interactive & Personalized Creatives: Appier CrossX enables businesses to create interactive and personalized ad creatives without coding skills. According to the vendor, its user-friendly interface and tools allow businesses to design engaging and visually appealing creatives. Customization based on user preferences, behavior, and context is said to increase the effectiveness of ad campaigns.

LTV Prediction Models: Appier CrossX utilizes a deep learning engine to predict the lifetime value (LTV) of each user based on millions of signals. According to the vendor, by analyzing demographics, interests, device usage, and app behavior, CrossX can identify high-value users, helping businesses optimize user acquisition efforts and potentially maximize return on investment.

Product Recommendation Engine: Appier CrossX incorporates an AI-powered recommendation engine that generates personalized product recommendations. According to the vendor, by analyzing user behavior and preferences, CrossX recommends the most relevant products to each user, potentially increasing engagement and conversion rates. The recommendation engine continuously learns and improves over time.

Bid Optimizer: Appier CrossX offers a bid optimizer feature that optimizes every bid in real time for the most cost-effective price. According to the vendor, by analyzing user data, ad performance, and market conditions, CrossX determines the optimal bid for each ad placement. The bid optimizer is claimed to help businesses maximize ad spend and potentially achieve better results through strategic and efficient bidding.