Name: Appier CrossX
Author: Appier

Help Desk

Web and Video Conferencing

Customer Support

Interactive Application Security Testing (IAST)

Development

Audit

Board Management

Business Intelligence (BI)

Collaboration

Enterprise Legal Management

Transportation & Logistics

Enterprise

Accounting

Anti-Money Laundering (AML)

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Recognition

HR Management

Payroll

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

Application Delivery Controllers (ADC)

Bot Mitigation

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Data Mapping

Data Pipeline

Desktop Management

Desktop Outsourcing

Extended Detection and Response (XDR)

Fraud Detection

Hosted Virtual Desktop

IT Operations Analytics

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Interoperability

Network Performance Monitoring

Relational Database Management Systems

Smart Contracts

Tape Storage

Vulnerability Management

Workload Automation

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

Contact Management

Content Management

Contest Management

Digital Asset Management

Email Marketing

Gamification

Marketing Automation

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Intelligent Virtual Assistant

Multichannel Retail

Presales

Sales

Certificate Lifecycle Management

Database Security

GDPR Compliance

Security

Construction Accounting

Hotel Management

Loan Servicing

Vertical-Specific

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Appier CrossX is a prediction-driven advertising platform developed by Appier Inc. According to the vendor, this tool utilizes deep learning technology to acquire and re-engage high-value app users, aiming to improve user acquisition and retention strategies for businesses. Appier CrossX is designed to cater to small to large enterprises and is used by marketing professionals, advertising agencies, e-commerce companies, retail businesses, and gaming companies.

## Key Features

**Full-Funnel Marketing**: Appier CrossX offers a suite of solutions for user acquisition, engagement, and retention, allowing businesses to cover the entire marketing funnel. According to the vendor, businesses can target and engage users at every stage of the customer journey, optimizing their marketing efforts and potentially driving better results.

**Post-3rd Party Data Solutions**: Appier CrossX leverages first-party data and AI predictions to achieve precise targeting without relying on third-party cookies or IDFA. According to the vendor, CrossX ensures accurate targeting and personalized ad experiences by processing sparse data and using AI algorithms to predict future outcomes for each user in real time.

**Interactive & Personalized Creatives**: Appier CrossX enables businesses to create interactive and personalized ad creatives without coding skills. According to the vendor, its user-friendly interface and tools allow businesses to design engaging and visually appealing creatives. Customization based on user preferences, behavior, and context is said to increase the effectiveness of ad campaigns.

**LTV Prediction Models**: Appier CrossX utilizes a deep learning engine to predict the lifetime value (LTV) of each user based on millions of signals. According to the vendor, by analyzing demographics, interests, device usage, and app behavior, CrossX can identify high-value users, helping businesses optimize user acquisition efforts and potentially maximize return on investment.

**Product Recommendation Engine**: Appier CrossX incorporates an AI-powered recommendation engine that generates personalized product recommendations. According to the vendor, by analyzing user behavior and preferences, CrossX recommends the most relevant products to each user, potentially increasing engagement and conversion rates. The recommendation engine continuously learns and improves over time.

**Bid Optimizer**: Appier CrossX offers a bid optimizer feature that optimizes every bid in real time for the most cost-effective price. According to the vendor, by analyzing user data, ad performance, and market conditions, CrossX determines the optimal bid for each ad placement. The bid optimizer is claimed to help businesses maximize ad spend and potentially achieve better results through strategic and efficient bidding.

Appier CrossX is a prediction-driven advertising platform. It is presented as a user acquisition and re-engagement platform that predicts the highest lifetime value users by leveraging deep learning technology. Instead of costly and time-consuming manual A/B testing, it uses AI to acquire valuable users with a predictable ROI.

Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

Google Ads

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

Starter

Essentials

Growth

Appier CrossX

Ad serving describes the technology and service that places advertisements on web sites.

Appier

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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Appier CrossX

Overview

What is Appier CrossX?