Adjust by AppLovin vs. AppsFlyer

Adjust by AppLovin

Adjust by AppLovin

29 Reviews and Ratings

AppsFlyer

AppsFlyer

125 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Adjust	Score 7.8 out of 10	N/A	Adjust is a mobile marketing analytics platform boasting users among marketers around the world, with solutions for measuring and optimizing campaigns and protecting user data. Adjust powers apps with built-in intelligence and automation, backed by global customer support. In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a marketing software platform providing developers with an integrated set of solutions to solve their mission-critical functions like user acquisition,…	N/A
AppsFlyer	Score 5.5 out of 10	N/A	AppsFlyer is a marketing measurement and attribution platform that connects campaign interactions with user acquisition, engagement, revenue, and return on investment (ROI) data. The platform supports measurement across mobile applications, websites, connected television (CTV), PCs, and game consoles.	$7 per conversion

Pricing

Adjust by AppLovin

AppsFlyer

Editions & Modules

No answers on this topic

Growth: 7¢
per conversion
Zero: Free Forever
Enterprise: Contact sales team

Offerings

Pricing Offerings
Adjust	AppsFlyer
Free Trial
Yes	Yes
Free/Freemium Version
No	Yes
Premium Consulting/Integration Services
No	Yes

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Adjust by AppLovin	AppsFlyer
Considered Both Products	Adjust EC EL mehdi CHIAR growth Manager Chose Adjust by AppLovin - Adjust Attribution is easily better than AppsFlyer. Adjust Attribution since it includes both mobile site and Desktop tracking Incentivized Helpful? Verified User Engineer Chose Adjust by AppLovin I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics. Incentivized Helpful? Verified User Manager Chose Adjust by AppLovin Each MMP has its own set of advantages and disadvantages. What I like about Adjust is that it blocks the postbacks for invalid traffic without triggering an install which helps reduce fraud, as the fraudulent party does not get paid. Other systems count the install and then … Incentivized Helpful? Verified User Account Manager Chose Adjust by AppLovin We use a lot of platforms and I would say adjust is on the higher tier- but still not the most user friendly Incentivized Helpful? Verified User Account Manager Chose Adjust by AppLovin Kochava is the most popular one and has a better dashboard, offering many options for visualizing data. Adjust has a poor dashboard in comparison to Kochava, but offers easier integration with SDK and is cheaper. I don't think adjust shares device IDs, though. Its attribution … Incentivized Helpful?	AppsFlyer Verified User Engineer Chose AppsFlyer AppsFlyer has a very good user interface, and very easy to set up. Incentivized Helpful? Verified User Manager Chose AppsFlyer To summarize, AppsFlyer has better end-to-end data processing and performance tracking. It also provides us with better integration for clients and their agencies for its use. We also found the possibility to work with SKAN attribution and retargeting campaigns which were not … Incentivized Helpful? Verified User Account Manager Chose AppsFlyer We read the software was in the higher tier of all used. Incentivized Helpful? Verified User Manager Chose AppsFlyer AppsFlyer is by far the best one because of ease of use. They have great cost aggregation, are cheap to use, and have strong technical expertise and a good customer success team. Their solution is sophisticated enough, has great reporting views, and is a sound, technically … Incentivized Helpful? Arfan Chaudhry Founder Chose AppsFlyer It was priced well with great support so it was a no brainer for us to go with AppsfFyer. Also, Appsflyer was integrated with everyone we wanted to use where the competition was not. This was the major deciding factor and also the price point is very startup-friendly for indie … Incentivized Helpful? Verified User Manager Chose AppsFlyer AppsFlyer has the best fraud identifications against other attribution platforms out there. The dashboard layouts are easily one of the easiest ones to use. Incentivized Helpful? Nathan Levin Founder & CEO Chose AppsFlyer Adjust is the best, followed by AppsFlyer. The rest are a joke and should be ashamed of themselves for putting out products that don't give marketers the insights they need to facilitate growth or identify fraud. Incentivized Helpful? Verified User Employee Chose AppsFlyer The company selected AppsFlyer. I guess AppsFlyer offered the best deal. Incentivized Helpful? Verified User Account Manager Chose AppsFlyer I personally recommend AppsFlyer over the other tracking software because it's easy to use and we can get all necessary details at one click. And especially the Protect360 feature is the best fraud tracking module that I have ever seen. Incentivized Helpful? Verified User Manager Chose AppsFlyer AF is better than Adjust for the features, the partner integration, the usability, the UI of the platform. Incentivized Helpful? Michael Jessen Senior User Acquisition Specialist Chose AppsFlyer In my previous company I tested both Adjust and Branch, but always came back to AppsFlyer. It's easy to use, great support, very visual (which I prefer over Adjust and such) and the various tools such as 360 and audiences that are top notch. Incentivized Helpful? Rafael Grandizoli Gerente de Operações Chose AppsFlyer In my use, the client decided to use it (I'm agnostic), but local support and complete range of tools could be decision maker. Incentivized Helpful? Verified User Account Manager Chose AppsFlyer - Better UI - Easier Integration - Better Reporting Incentivized Helpful? Verified User Director Chose AppsFlyer We felt that AppsFlyer was more straight forward with the data they provided and there was a trust formed when dealing with our reps that just wasn't there with AppLovin or Adjust. We also felt we had more flexibility when integrating AppsFlyer. Incentivized Helpful? Verified User Director Chose AppsFlyer Both were entirely bad, especially Kochava. Poor CSM support and very little attention given to their clients. We use Firebase for all other in-app analytics and measuring the success rate of any given feature. Incentivized Helpful?

Best Alternatives
	Adjust by AppLovin	AppsFlyer
Small Businesses	Firebase Crashlytics Score 9.7 out of 10	Firebase Crashlytics Score 9.7 out of 10
Medium-sized Companies	Firebase Crashlytics Score 9.7 out of 10	Firebase Crashlytics Score 9.7 out of 10
Enterprises	Firebase Crashlytics Score 9.7 out of 10	Firebase Crashlytics Score 9.7 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Adjust by AppLovin	AppsFlyer
Likelihood to Recommend	7.9 (6 ratings)	7.9 (46 ratings)
Likelihood to Renew	8.0 (1 ratings)	10.0 (1 ratings)
Usability	- (0 ratings)	6.7 (2 ratings)
Support Rating	6.0 (1 ratings)	6.0 (3 ratings)

User Testimonials
	Adjust by AppLovin	AppsFlyer
Likelihood to Recommend	AppLovin According to my experience, I was able to integrate the Adjust by AppLovin to my marketing channels so that I made better and more detailed measurements for our apps. It was working with other 3rd party and marketing platforms very well. We analyzed the customer journey better after they downloaded or deleted the app. And user information is not kept inside the app makes it very trustable. Incentivized Verified User Anonymous Read full review	AppsFlyer Appsflyer is excellent for running numerous campaigns across many clients and keeping track of real-time performance. Attribution is top-notch and the platform is up to date with the innovations in the area while keeping its effective & trustworthy information. Exporting reports could be a bit more friendly but all in all, a truly great MMP. Incentivized Verified User Anonymous Read full review
Pros	AppLovin Tracking installs on mobile app campaigns on Android or iOS, as well as UAC campaigns. Tracking in-app actions on our mobile campaigns. Showing more accurate numbers, since it counts pure installs from new users only without counting re-installs, Counts installs only after first opening of the app, while Google and Apple count also downloads even if the app doesn't get installed or opened after. Incentivized Verified User Anonymous Read full review	AppsFlyer Appsflyer does deep linking well. It was reliable and works better than any past partner we've used. We no longer invest time and resources in fielding internal flags about broken links. Appsflyer does particularly well at telling the story on industry landscape, identifying areas of opportunity for our brand to grow based on the depth and breadth of their experience in mobile. The Appsflyer team offers best in class customer service. The account managers are knowledgeable, responsive, bright, invested and a pleasure to work with. Incentivized Verified User Anonymous Read full review
Cons	AppLovin UI is very confusing and needs a refresh. Reports are very limited and need more granularity. Onboarding program for agencies lacks concrete information. Incentivized Verified User Anonymous Read full review	AppsFlyer Supports download of only 200K rows of raw data for in-app events Supports download of raw data of in-app events for only 30 days duration max and for the last 90 days Custom reports are limited. Need to download raw data for deeper analysis Cannot look into parameter level events without raw reports Incentivized Kaustubh Pande Senior Data Analyst Read full review
Likelihood to Renew	AppLovin We are happy to use Adjust by AppLovin in our measurements and effects on the business, so the company would like to renew our use. Incentivized Verified User Anonymous Read full review	AppsFlyer AppsFlyer works well with our use cases already, and is working on addressing the gaps (of trackers UI) Incentivized Srikanth Bangalore Principal Software Engineer Read full review
Usability	AppLovin No answers on this topic	AppsFlyer The UI can be used by anyone with a little understanding of the business. However, may features are somehow hidden and the UI is a bit confusing for beginners. It's not so easy to know where each feature is. It is also not easy to figure out how certain values are calculated. Incentivized Paula Helin UA Manager Read full review
Support Rating	AppLovin Adjust Attribution is great on Amplitude if tagged/integrated right. Incentivized EC EL mehdi CHIAR growth Manager Read full review	AppsFlyer Overall support is good, fast to respond and helps us with both tool related queries as well as publisher related escalations when it comes to fraud or attribution, as they step in and help justify on our behalf. They have a very small team though in India, it's time for them to scale up the team probably and assign exclusive support folks to large clients. Incentivized Verified User Anonymous Read full review
Alternatives Considered	AppLovin I would recommend AppsFlyer over Adjust, as they have a better UI, clearer solutions, and better customer success than Adjust. Regarding Singular, Adjust is lagging behind the reporting tools and analytics. Incentivized Verified User Anonymous Read full review	AppsFlyer Appsflyer is generally a more comprehensive and robust platform offering advanced analytics, detailed attribution, and strong fraud prevention features compared to its competition in the market. Also, Appsflyer is a pretty old and well-known name in the market. Incentivized Verified User Anonymous Read full review
Return on Investment	AppLovin It has helped us stop fraud, improving ROI. Cheaper than the competition improving ROI. Helped us identify non performing media channels, improving ROI. Incentivized Verified User Anonymous Read full review	AppsFlyer Allows us to make sure that we're meeting our advertiser's performance and optimize accordingly. Which keeps our business on going. Allows us to stop spend on inventory that's not performing well to save money on those placements. Allows us to identify fraudulent inventory and get our money back from our traffic sources. Incentivized Nathan Levin Founder & CEO Read full review
ScreenShots	Adjust Screenshots	AppsFlyer Screenshots