What is AppNexus?
AppNexus AppNexus offers online auction infrastructure and technology for data management, optimization, financial clearing and support for directly negotiated advertising campaigns. It integrates with advertising sources including Google's DoubleClick, Microsoft's AdECN, and aggregators.[3]
Categories & Use Cases
Top Performing Features
DSP integration
Integration with DSP platforms for ad buying
Category average: 7.8
Ad deployment
Allows users to quickly and easily deploy new ad campaigns from within the tool.
Category average: 7.6
Ad dashboards
Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.
Category average: 7
Areas for Improvement
Ad forecasting and optimization
Ad forecasting models predict campaign performance to assist with optimization.
Category average: 6.3
Display advertising
Supports banner and rich media display ads, including video, audio, mobile, etc.
Category average: 7.6
Ad performance reports
Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)
Category average: 7.1
