Great CTV Solution
Use Cases and Deployment Scope
Appnexus is a fantastic DSP as it has a broad range of formats to choose from. Most DSPs are limited to mobile or desktop targeting but Appnexus has CTV inventory which is very useful for our customers. We have been using it for a few years and we have found great results for brand campaigns. It is used mainly by the Marketing department.
Pros
- Lots of CTV inventory
- Premium publishers
- Exclusive supply deals
Cons
- High CPMs
- Not enough traffic in Tier 3 countries
- Needs more anti fraud controls
Likelihood to Recommend
Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.
