AppNexus Reviews and Ratings

Name: AppNexus
Rating: 5 (38 reviews)

Rating: 5 out of 10

Score

5 out of 10

Community insights

TrustRadius Insights for AppNexus are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Strong and Proactive Support Personnel: Multiple reviewers have praised the support team of AppNexus for their prompt resolution of issues and proactive approach to solving problems, ensuring a positive user experience.

Valuable Resource - AppNexus Wiki: Users have found the AppNexus wiki to be an invaluable source of information on various topics, including campaign performance and inventory optimization. The wiki provides comprehensive insights that help users make informed decisions.

Effective Platform for Buyers and Sellers: Many reviewers appreciate how AppNexus caters to the needs and goals of both buyers and sellers in the digital marketing industry. Its platform effectively facilitates transactions, creating mutually beneficial opportunities for all parties involved.

Reviews

16 Reviews

Great CTV Solution

Rating: 8 out of 10

Incentivized

May 27, 2021

Use Cases and Deployment Scope

Appnexus is a fantastic DSP as it has a broad range of formats to choose from. Most DSPs are limited to mobile or desktop targeting but Appnexus has CTV inventory which is very useful for our customers. We have been using it for a few years and we have found great results for brand campaigns. It is used mainly by the Marketing department.

Pros

Lots of CTV inventory
Premium publishers
Exclusive supply deals

Cons

High CPMs
Not enough traffic in Tier 3 countries
Needs more anti fraud controls

Likelihood to Recommend

Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.

Kimberly Smith

Director digital in Marketing at Ogilvy (10,001+ employees)

Vetted Review

3 years of experience

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AppNexus (APN) Review

Rating: 8 out of 10

Incentivized

March 3, 2020

Use Cases and Deployment Scope

AppNexus is used as one of the primary DSP platforms that our programmatic team uses. Our team has been able to integrate AppNexus (APN) with internal programs that help with efficiencies and better flowing process. We use AppNexus (APN) pixels to be placed within the client's sites to build audience segments, retargeting pools, and track performance.

Pros

Integration within internal platforms
Pixel implementation/creation
Custom audience segments

Cons

The platform itself seems dated
AppNexus (APN) doesn't work for a 30-min window during the day
Unable to preview creative/placements for test links

Likelihood to Recommend

AppNexus is well suited to use for programmatic campaigns that we have to launch for clients. Everything from standard display, native, high-impact, and video can run within the platform. Our trading team is well experienced within AppNexus (APN), and it's typically the first DSP they learn when starting.

Verified User

Account Manager in Marketing (201-500 employees)

Vetted Review

2 years of experience

A Dissapointing Experience For A Product That Has Lots Of Potential

Rating: 4 out of 10

Incentivized

October 18, 2019

Use Cases and Deployment Scope

We used AppNexus for its large list of features in managing our content inventory online. We chose AppNexus for its advertised automated process that claims to provide better optimization than doing so manually, it was used across our marketing department.

Pros

Many options in terms of aspects of detail in campaign management.
Automated systems that also work in tangent manually to allow manual optimizing and reporting.
Systems felt flexible and gave more control to activities.

Cons

The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise.
The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth.
No phone support is offered which would have made several things easier than exchanging confusing emails.
Video inventory is still not implemented.

Likelihood to Recommend

AppnNexus is a strong tool that is quite customizable but this program is hard to recommend to most organizations. It requires quite a bit of previous knowledge to fully utilize and even though the wiki has a complete set of instructions to follow, AppNexus has functions that conflict with each other at times. I would recommend this only to an organization that has a vast technical knowledge and doesn't mind its clunky UI.

Verified User

Manager in Marketing (11-50 employees)

Vetted Review

1 year of experience

AppNexus is a strong partner

Rating: 9 out of 10

Incentivized

October 8, 2019

Use Cases and Deployment Scope

We added AppNexus to our header bidder stack over 2 years ago. Since then, they've been a consistent top performer. Their reporting is accurate and timely and they have been a true partner to work with.

Pros

Account management.
Header bidding.
Reporting.

Cons

Higher fill.
Higher CPM.

Likelihood to Recommend

If you are a publisher monetizing your inventory, AppNexus is definitely a partner to talk to.

Rob Schwertley

Manager, Programmatic Yield and Advertising Systems in Sales at The Seattle Times (1001-5000 employees)

Vetted Review

3 years of experience

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AppNexus Review

Rating: 7 out of 10

Incentivized

October 7, 2019

Use Cases and Deployment Scope

We use AppNexus as a DSP for programmatic advertising. It's used as part of a stack of tools and other DSPs as part of our display advertising strategies for our clients. It's highly customizable and helps create an advantage for us as we buy impressions for our clients.

Pros

Highly customizable.
Quality audience.
Audio ads available too.

Cons

Could be better from a view-ability perspective.
Interface can be clunky.
Support could be better.

Likelihood to Recommend

AppNexus is perfect as a DSP. It is great for programmatic advertising and buying. As a buyer, it is easy to use and the support from the customer services team has been mostly great. Header bidding is a great tool too which has helped combat any viewability issues we encounter.

Verified User

Professional in Marketing (1001-5000 employees)

Vetted Review

3 years of experience

A clean ecosystem

Rating: 7 out of 10

Incentivized

September 5, 2019

Use Cases and Deployment Scope

We are using AppNexus to run campaigns in various countries, but mostly in the US. It allows us to get access to premium publishers at high rates, but we use it to increase our reach among certain users that are found too hard on other platforms. We are able to reach users on their phones, their PCs, and even on their TVs, as AppNexus has a lot of CTV inventory.

Pros

A lot of connected TV inventory.
Premium publishers.
A very clean ecosystem, and we've never had an issue with fraud on the platform.

Cons

They charge a 1 USD fee for auditing creatives, which is unacceptable.
High CPMs.
The platform is not very easy to use.

Likelihood to Recommend

AppNexus works very well for branding campaigns, where you are able to bid higher because performance is not that important. Since CPMs on the platform are high and publishers are premium, AppNexus is a perfect fit. I wouldn't recommend it if you need to achieve any kind of leads or CPA, or if you want to get easy clicks.

Verified User

Director in Sales (201-500 employees)

Vetted Review

3 years of experience

Great SSP!

Rating: 8 out of 10

Incentivized

August 9, 2019

Use Cases and Deployment Scope

AppNexus is a good partner for us to scale in the programmatic space. It is used mainly by the account management team to run campaigns. It has a great reach worldwide and some exclusive publishers that provide a competitive advantage against other platforms. They have a very good support team but the prices of their inventory are a bit higher than the open market.

Pros

Exclusive reach on selected premium publishers.
Extensive vetting of creatives to protect the integrity of their ecosystem.
World class support team.

Cons

They charge to audit creatives, which is unacceptable.
The platform is not easy to use. Not intuitive.
Steep prices on their inventory.

Likelihood to Recommend

AppNexus is suitable for branding campaigns where you are able to bid aggressively. For performance campaigns its usually harder to meet your ROI target because of the expensive prices. Also, AppNexus works better on the US market as their main focus is on that geo compared to other SSPs with a broader reach internationally.

Verified User

Manager in Sales (51-200 employees)

Vetted Review

2 years of experience

The best Yield Management App

Rating: 9 out of 10

Incentivized

February 8, 2018

Use Cases and Deployment Scope

Our digital ad operations department is using Yieldex of AppNexus for reporting on yield. Before Yieldex, we were not able to report on metrics by section or DMA. Now I send KPI reports to management with metrics like STR, Impressions, eCPM, capacity -- by website, section and by DMA. Our traffic team is using the At-Risk report to check on campaigns that may not be delivered in full. Yieldex's forecasting accuracy has been proven to be better than DFP. So, we are also going to plug it into FatTail -- our order management platform for DFP. Yiedex allows me to build reports which no previous apps were able to do with ease. Since it logs all the impressions, Yieldex allows me to slice and dice the data. It lets you report based on DIV_ID. You can also analyze sales performance via salesperson scorecard or advertiser scorecard.

Pros

Yieldex's unique capability to report metrics by section and DMA
Yieldex's superior forecasting capability
Yieldex's powerful reporting platform -- it is like a pivot talbe of DFP reporting
Yieldex's capability to track Salesperson Performance

Cons

Better visualization and dashboard will make it a perfect product.
The product concept is hard to master. More video training in addition to the interactive training may help.
More report templates will make my life easier since it takes time to build one.

Likelihood to Recommend

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.

Kevin Yip

Online Business & Data Analyst in Sales at San Francisco Chronicle (201-500 employees)

Vetted Review

4 years of experience

View profile

Appnexus is good but it could get even better!!

Rating: 4 out of 10

Incentivized

April 29, 2016

Use Cases and Deployment Scope

AppNexus is being used by our Trading Desk - Affiperf. Affiperf is part of our specialties department and we handle several clients who buy programmatically and we decide which DSP to use for each campaign, and one of those DSPs is AppNexus.

Pros

Targeting geographically by cities and regions, it has better targeting capabilities compared to other DSPs.
More and various targeting contextual categories.
Budget pacing is really great and super accurate.

Cons

Customer Service - you don't have an account representative assigned to trading desks.
User interface is not easy - if you are new to the tool - it's not that easy to know how to set up everything.
There is no training or certification available for users.

Likelihood to Recommend

It's well suited on certain types of campaigns - those who have specific inventory targeting or limited city targeting.

Verified User

Representative in Marketing (5001-10,000 employees)

Vetted Review

2 years of experience

AppNexus, a great tool for Programmatic Marketers

Rating: 7 out of 10

Incentivized

October 27, 2015

Use Cases and Deployment Scope

It was used as DMP for our programmatic enterprise system. We used AppNexus to pull daily spend reports in order to provide our clients with accurate reporting. I had to pull reports every day and had a good experience with the user interface. The reporting tool is easy to use and everything is relatively easy to find.

Pros

I only have experience using the reporting function in AppNexus which worked very well. I cannot speak so much for their cloud based platform.

Cons

The report saving function on the UI always seemed to have issues. I would save my reports all of the time but they would not store. In order to get around this I had to re-open recently made reports and adjust parameters in there. Although this is not a huge setback, it was still an inconvenience especially with daily reporting needs.

Likelihood to Recommend

Use only by programmatic marketers

Verified User

Account Manager in Product Management (201-500 employees)

Vetted Review

1 year of experience

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Reviews and Ratings

The best Yield Management App

Rating: 9 out of 10

Incentivized

February 8, 2018

Use Cases and Deployment Scope

Pros

Yieldex's unique capability to report metrics by section and DMA
Yieldex's superior forecasting capability
Yieldex's powerful reporting platform -- it is like a pivot talbe of DFP reporting
Yieldex's capability to track Salesperson Performance

Cons

Better visualization and dashboard will make it a perfect product.
The product concept is hard to master. More video training in addition to the interactive training may help.
More report templates will make my life easier since it takes time to build one.

Likelihood to Recommend

Kevin Yip

Online Business & Data Analyst in Sales at San Francisco Chronicle (201-500 employees)

Vetted Review

4 years of experience

View profile