What users are saying about

AppNexus

25 Ratings

Basis DSP

11 Ratings

AppNexus

25 Ratings
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Score 8 out of 101

Basis DSP

11 Ratings
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Score 8.1 out of 101

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Likelihood to Recommend

AppNexus

The main question that I would ask - Am I using AppNexus data often (i.e daily) to help optimize my campaign. If so, that might be a problem as the data is available about every 4 hours which is reasonable, however, the outages and delays on reporting is quite often.
No photo available

Basis DSP

Basis DSP is a great platform for launching display campaigns, offering great third party targeting options. It is easy to optimize campaigns, set up remarketing and use the private marketplace. I wish it was easier to set up revenue tracking with the HTML Conversion Tag, but if you're using the image pixel, it is much easier (not all of our clients can use this option though). I'd also like if there wasn't an extra charge for using our own customer lists (email, device ID, etc).
Megan Schutz profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Basis DSP
9.0
Data Transfer
AppNexus
3.0
Basis DSP
9.0
DSP integration
AppNexus
3.6
Basis DSP

Ad Campaigns

AppNexus
5.1
Basis DSP
8.2
Ad campaign creation
AppNexus
5.4
Basis DSP
8.8
Ad deployment
AppNexus
5.0
Basis DSP
8.7
Display advertising
AppNexus
5.0
Basis DSP
9.0
Ad display and retargeting segmentation
AppNexus
5.0
Basis DSP
8.5
Sequence targeting
AppNexus
5.0
Basis DSP
6.0

Ad Reporting & Analytics

AppNexus
5.2
Basis DSP
6.4
Ad dashboards
AppNexus
5.0
Basis DSP
5.7
Ad performance reports
AppNexus
5.0
Basis DSP
6.2
Ad conversion tracking
AppNexus
4.5
Basis DSP
6.4
Ad attribution reporting
AppNexus
4.5
Basis DSP
7.5
Cross-channel ad management
AppNexus
4.6
Basis DSP
7.5
Ad forecasting and optimization
AppNexus
8.0
Basis DSP
5.3

Pros

  • Integrated with Peer39 to be able to customize startegies as needed (Retargeting, Content, Language, etc)
  • Build Domain Lists for clients to make sure they run where they are comfortable
No photo available
  • Offers great third-party targeting options
  • User-friendly platform
  • Easy to set up retargeting campaigns
  • Tracks revenue and conversions in platform
Megan Schutz profile photo

Cons

  • The reporting metrics when you generate from Advertiser vs the Network tab are different. As an example, I was working on optimizing a FaceBook campaign by the Fold, and the reporting under the Advertiser did not have "Fold Position" but Network reporting has.
  • The UI changed since I last used, which was in December, therefore not familiar enough to give lots of negative feedback
No photo available
  • Takes a bit to understand programmatic and to how campaigns are ran
  • Reporting could be sexier, it downloads into an Excel sheet, pretty basic
  • Insights into targeting demographics
Dallas Keefe profile photo

Likelihood to Renew

AppNexus4.0
Based on 6 answers
Interface is user friendly, you can handle a campaign from start to finish without needing many other products/platforms.
No photo available
Basis DSP10.0
Based on 1 answer
No answer on this topic is available.

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available
Basis DSP9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe profile photo

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available
No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available
No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available
Basis DSP10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe profile photo

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available
No score
No answers yet
No answers on this topic

Implementation

AppNexus5.0
Based on 1 answer
No answer on this topic is available.
Basis DSP9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe profile photo

Alternatives Considered

No photo available
Basis DSP is much more user-friendly than DoubleClick and allows us to host our ads within their platform, rather than having to use DCM and DBM. Although DBM has more third party targeting options, the overall user experience of Basis DSP is far superior to DoubleClick.
Megan Schutz profile photo

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • Allowed us to create better strategoies for clients besides buying directly with Publishers
No photo available
  • It is helpful to see current to the second ROI for each campaign
Dallas Keefe profile photo

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Basis DSP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details