What users are saying about
30 Ratings
16 Ratings
30 Ratings
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Score 7.1 out of 101
16 Ratings
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Score 8.5 out of 101

Likelihood to Recommend

AppNexus

AppnNexus is a strong tool that is quite customizable but this program is hard to recommend to most organizations. It requires quite a bit of previous knowledge to fully utilize and even though the wiki has a complete set of instructions to follow, AppNexus has functions that conflict with each other at times. I would recommend this only to an organization that has a vast technical knowledge and doesn't mind its clunky UI.
No photo available

Basis DSP

Basis DSP is well suited to every type of campaign imaginable. My firm specializes in outreach and education campaigns and we use Basis DSP in order to turn people out to events and to take specific actions. Basis has changed how we do business for the better. The hyperlocal campaigns, native campaigns, and audio campaigns have all added excellent additional capabilities to our tool box and have allowed us to complete very compelling campaigns for our clients.
Matt Kennicott profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
6.6
Basis DSP
8.7
Data Transfer
AppNexus
6.3
Basis DSP
8.2
DSP integration
AppNexus
7.0
Basis DSP
9.2

Ad Campaigns

AppNexus
6.6
Basis DSP
9.1
Ad campaign creation
AppNexus
5.2
Basis DSP
9.7
Ad deployment
AppNexus
6.5
Basis DSP
9.0
Display advertising
AppNexus
6.5
Basis DSP
9.4
Ad display and retargeting segmentation
AppNexus
7.8
Basis DSP
9.4
Sequence targeting
AppNexus
7.3
Basis DSP
7.9

Ad Reporting & Analytics

AppNexus
6.8
Basis DSP
7.6
Ad dashboards
AppNexus
6.7
Basis DSP
7.3
Ad performance reports
AppNexus
6.7
Basis DSP
7.9
Ad conversion tracking
AppNexus
7.5
Basis DSP
8.1
Ad attribution reporting
AppNexus
6.0
Basis DSP
7.5
Cross-channel ad management
AppNexus
6.2
Basis DSP
7.5
Ad forecasting and optimization
AppNexus
7.5
Basis DSP
7.2

Pros

AppNexus

  • As per my experience they have strong support personnel. Solving the issues as and when required.
  • We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself.
  • They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals.
Lakshman Srivatsava Annadevara profile photo

Basis DSP

  • Provides access to lots of data/user segments in addition to the ability to upload network audiences. User and interest level targeting is easy and powerful
  • API integrations with Basis DSP make it easy for publishers who are using bespoke and/or plug-and-play DMPs, CRMs, or other DSPs to manage campaigns without living in yet another interface.
  • Ad tag integration with DART/DFA ensures that trafficking ads with third-party impression tags/pixels is easy and only needs to be done once.
Cody Wright profile photo

Cons

AppNexus

  • Better visualization and dashboard will make it a perfect product.
  • The product concept is hard to master. More video training in addition to the interactive training may help.
  • More report templates will make my life easier since it takes time to build one.
Kevin Yip profile photo

Basis DSP

  • Notification system should be improved.
  • Reporting should be more granular and more dimensions.
  • They should build an API to check costs on an hourly basis.
Gabriela Band profile photo

Likelihood to Renew

AppNexus

AppNexus 4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
No photo available

Basis DSP

Basis DSP 10.0
Based on 1 answer
No answer on this topic is available.

Usability

AppNexus

AppNexus 5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available

Basis DSP

Basis DSP 9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe profile photo

Reliability and Availability

AppNexus

AppNexus 10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available

Basis DSP

No score
No answers yet
No answers on this topic

Performance

AppNexus

AppNexus 10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available

Basis DSP

No score
No answers yet
No answers on this topic

Support

AppNexus

AppNexus 6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available

Basis DSP

Basis DSP 10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe profile photo

Online Training

AppNexus

AppNexus 2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available

Basis DSP

No score
No answers yet
No answers on this topic

Implementation

AppNexus

AppNexus 5.0
Based on 1 answer
No answer on this topic is available.

Basis DSP

Basis DSP 9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe profile photo

Alternatives Considered

AppNexus

We use AppNexus as a part of a full advertising stack which includes the other platforms listed below. AppNexus is similar in it's offering and also offers unique header bidding options which help it stand out slightly against the other options in the demand side platform market place
No photo available

Basis DSP

Basis is able to reach ad exchanges that these platforms can not. Basis serves as a one-stop shop whereas these platforms require 3rd party integrations.
Brendan McInerney profile photo

Scalability

AppNexus

AppNexus 5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available

Basis DSP

No score
No answers yet
No answers on this topic

Return on Investment

AppNexus

  • The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI.
  • We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI.
  • We can run campaigns on TV, which is a big boost for the business, and very ROI positive.
No photo available

Basis DSP

  • We've been able to generate a substantial amount of revenue but the drawback was that we had to hire another full time staff member to handle the manual campaign pacing and reporting.
No photo available

Pricing Details

AppNexus

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Basis DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

AppNexus
7.1
Basis DSP
8.5

Likelihood to Renew

AppNexus
4.0
Basis DSP
10.0

Usability

AppNexus
5.0
Basis DSP
9.0

Reliability and Availability

AppNexus
10.0
Basis DSP

Performance

AppNexus
10.0
Basis DSP

Support

AppNexus
6.0
Basis DSP
10.0

Online Training

AppNexus
2.0
Basis DSP

Implementation

AppNexus
5.0
Basis DSP
9.0

Scalability

AppNexus
5.0
Basis DSP

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