What users are saying about
25 Ratings
11 Ratings
25 Ratings
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Score 8 out of 101
11 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

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Likelihood to Recommend

AppNexus

AppNexus is an easy to use platform once proper formal training is given with a wealth of inventory from display to facebook.
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Basis DSP

If you're doing any kind of local advertising, Basis DSP is a great choice. If you're doing retargeting, it's a great choice.Nationally/big regions it can get very costly, very quickly.Be prepared for a learning curve if you have non-technical staff - the interface requires quite a bit of training.Be vigilant about content monitoring! Your ads can appear on sites you don't want your brand to be associated with.
Christopher Penn profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
Basis DSP
8.2
Data Transfer
AppNexus
3.0
Basis DSP
7.5
DSP integration
AppNexus
3.6
Basis DSP
9.0

Ad Campaigns

AppNexus
5.1
Basis DSP
8.0
Ad campaign creation
AppNexus
5.3
Basis DSP
8.8
Ad deployment
AppNexus
5.0
Basis DSP
8.4
Display advertising
AppNexus
5.0
Basis DSP
8.6
Ad display and retargeting segmentation
AppNexus
5.0
Basis DSP
8.4
Sequence targeting
AppNexus
5.0
Basis DSP
6.0

Ad Reporting & Analytics

AppNexus
5.2
Basis DSP
6.0
Ad dashboards
AppNexus
5.0
Basis DSP
5.5
Ad performance reports
AppNexus
5.0
Basis DSP
5.9
Ad conversion tracking
AppNexus
4.5
Basis DSP
6.1
Ad attribution reporting
AppNexus
4.5
Basis DSP
6.7
Cross-channel ad management
AppNexus
4.6
Basis DSP
6.7
Ad forecasting and optimization
AppNexus
8.0
Basis DSP
5.3

Pros

  • The reporting is easy to use and download. The metrics are laid out in a way where you just pick and check the box of how you want your report generated.
  • The UI is very user friendly, it's easy to find advertisers and campaigns filtered by active and inactive
  • I like the features once you find an advertiser and click on it, you can see all the options on the left hand side in process order to set up campaign, including reporting
  • AppNexus has a very useful wikipage with setup instructions including visuals for a better understanding.
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  • Solid, simple real time bidding.
  • Excellent customer support.
  • Creative upload feature works well.
  • Groups campaigns in an easy to understand way.
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Cons

  • Data is only stored for a year, I'd like to see longer result storage
  • Sometimes it get confusing to find things based on the website organization
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  • Conversion HTML pixels could be easier to set up revenue tracking on
  • No using existing customer lists in the platform
  • Doesn't accurately report in Google Analytics even with UTM codes
Megan Schutz profile photo

Likelihood to Renew

AppNexus4.0
Based on 6 answers
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
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Basis DSP10.0
Based on 1 answer
No answer on this topic is available.

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available
Basis DSP9.0
Based on 1 answer
It's pretty basic, nothing is hidden and nothing ever moves so you can count on finding what you are looking for each day
Dallas Keefe profile photo

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
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No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
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No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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Basis DSP10.0
Based on 1 answer
We have a dedicated account rep. She makes it seem like we are her only client, she is very responsive, helps each time we have a question and understands our campaign goals. Anytime we need support, our rep is available either email or call and if she is not going to be available, she will let us know ahead of time to provide back up and inform them of our current campaigns so they can better assist us.
Dallas Keefe profile photo

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
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No score
No answers yet
No answers on this topic

Implementation

AppNexus5.0
Based on 1 answer
No answer on this topic is available.
Basis DSP9.0
Based on 1 answer
There are a ton of tactics and strategy to implement in the DSP platform. There isn't really a selection of the different types of campaigns or tactics to choose from, you just have to learn as you go. Once you figure out the strategy and goal of the campaign it is very easy to implement the tactic and to achieve its goals.
Dallas Keefe profile photo

Alternatives Considered

Appnexus is the only one that i have used but I don't see why I would use anything else. It fits all of my needs, has extra things that I never got a chance to use and I look forward to learning and playing more with the data tools. I also like knowing that our user data is safe and never matched to identifiable information
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Basis DSP is much more user-friendly than DoubleClick and allows us to host our ads within their platform, rather than having to use DCM and DBM. Although DBM has more third party targeting options, the overall user experience of Basis DSP is far superior to DoubleClick.
Megan Schutz profile photo

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
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No score
No answers yet
No answers on this topic

Return on Investment

  • Allowed us to create better strategoies for clients besides buying directly with Publishers
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  • It is helpful to see current to the second ROI for each campaign
Dallas Keefe profile photo

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Basis DSP

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details