Likelihood to Recommend
Appnexus is specifically well suited for CTV campaigns. They have the full technology stack to help you scale campaigns in any format, whether you need a lot of volume in traditional formats like banners and interstitials or if you need high-impact formats like video and other alternatives. Appnexus has a very strong set of unique publishers which makes it a great DSP for branding campaigns.
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What are the best ways to integrate it with salesforce.com? What are the best ways to target our users with this tool? To segment the users? How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.
Read full review Pros As per my experience they have strong support personnel. Solving the issues as and when required. We can solve certain issues like campaign performance, inventory optimization and more with the help of AppNexus wiki. We get all the required information in the Wiki itself. They have given the right platform to both buyers and sellers to workout and meet their digital marketing needs and goals. Read full review OpenX is a system that was designed to scale as is evident in some key design decisions found throughout the platform. The multi-server setup that was chosen at Mail.com allowed for a distributed server architecture which separated the front end web delivery nodes from the backend MySQL Database master which replicated data back to each front end delivery node mysql slave. This eased the ability to horizontally scale as needed due to the ingenious separation of the ad impressions data tables on the delivery nodes which were being collected locally on each ad impression and then processed periodically back to to the master database which replicated the aggregated statistics back to the delivery nodes. The ability to load balance across the front end web delivery nodes, add caching at many different layers, utilize a CDN for the static ad images, implement PHP accelerators, and hit memcached instead of the MySQL master made the OpenX platform a service that was very resilient to failures. The ability to optimize the platform is also something that OpenX does very well. This is evident in many of the config key parameters available. In addition to OpenX specific tunable's, optimizations can be made at many different levels in which the system sits. These include hardware and operating system level optimizations, tcp and networking stack optimizations, web server/php-cgi configurations, and database (MySQL InnoDB) tunable's. There are many different optimization knobs that can be tuned to help scale the application for the best performance possible The documentation was simple, to the point, and well written which led to an easy initial implementation and roll out of a multi-server setup. The installation and upgrade procedures were straight forward even for the complexities of the multi-server setup. I also found the OpenX team to be accessible and even got a chance to meet some of the team at their Up Close and Personal events at Cal Tech in Pasadena. Core developers were on hand to answer technical questions and also made themselves available to us via email and irq channels. The open nature of the OpenX platform allows for flexibility in the choice of web serving platform to use (Apache, nginx, Lighttpd) and also the database management systems (MySQL, PostGreSQL) Read full review Cons The platform is incredibly complex and requires a great deal of understanding of how the platform works that caught us by surprise. The wiki is not enough and when we resorted to reaching out to AppNexus it was a nuisance of having several emails going back and forth. No phone support is offered which would have made several things easier than exchanging confusing emails. Video inventory is still not implemented. Read full review Propagation could be improved; ad units that need to go live immediately could take up to 45 minutes to propagate. Over-complexity can be confusing. There are multiple tiers before assigning ad units per order and it seems unnecessary. Real-time reporting or a status dashboard would be great. Read full review Likelihood to Renew
I love almost everything about AppNexus because I feel like the user data is easy to track because of the identifiers, you can see which adverts got clicked and which were ignored. We can track the location of the ad on the page fold and this makes it so much easier for future campaigns. The only thing I don't like is that the data is only kept for a year, and I'd like it for a longer period of time
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I no longer work at the company where I was using OpenX, but if I were then I'd certainly stay aboard. Frankly, there are a lot of sunk costs involved with building all of the infrastructure we had put in place, the system was working very well even if reporting was a hassle, and our team was trained on it. Also, I'm not aware of another product that does everything else we'd need it to.
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Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
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I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
Read full review Reliability and Availability
I've never had any problems with appnexus - the software is always available
Read full review Performance
Yes, everything works great in that sense
Read full review Support Rating
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
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They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
Read full review Online Training
Online training are not user friendly and not easy to understand
Read full review Alternatives Considered
The TTD platform seems to have better CTV/OLV inventory, so that is typically preferred over AppNexus (APN). Usually, if clients have an internal desk, they will use TTD, which can often lead to us bidding against them, which is also another benefit of running campaigns within AppNexus (APN). Google DSP is typically used to increase the scale for display and build larger re-messaging pools.
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OpenX is less focused than
and it has a bigger reach as it is not limited to the mobile app. Unlike
that focuses on performance, OpenX comes from the branding world and is pushing into CTV and other areas of the industry more catered to traditional media agencies and not pure ad tech players.
Read full review Scalability
Because it's a great DSP but not the best
Read full review Return on Investment The 1 USD audit fee makes it very hard to A/B test creatives and improve performance, hurting ROI. We have been able to reach some users that we weren't able to get before, increasing spending, which is good for ROI. We can run campaigns on TV, which is a big boost for the business, and very ROI positive. Read full review OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient. Read full review ScreenShots