What users are saying about

AppNexus

25 Ratings

OpenX

26 Ratings

AppNexus

25 Ratings
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Score 8 out of 101

OpenX

26 Ratings
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Score 8.6 out of 101

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Likelihood to Recommend

AppNexus

Yieldex is well suited when you want to analyze yield. Gone are the days when people asked me for new reports and I turned them away. I can always create a new report quickly. However, it does not generate nice looking charts for you. You still need to download the report and create charts yourself.
Kevin Yip profile photo

OpenX

OpenX is well suited from anything from a small blog to a large enterprise serving millions/billions of impressions per month. Although someone with a solid understanding of the technologies and concepts involved to implement, maintain, and manage the solution is key
Michael Grazziani profile photo

Feature Rating Comparison

Ad Network Integration

AppNexus
3.3
OpenX
Data Transfer
AppNexus
3.0
OpenX
DSP integration
AppNexus
3.6
OpenX

Ad Campaigns

AppNexus
5.1
OpenX
9.4
Ad campaign creation
AppNexus
5.4
OpenX
10.0
Ad deployment
AppNexus
5.0
OpenX
10.0
Display advertising
AppNexus
5.0
OpenX
9.0
Ad display and retargeting segmentation
AppNexus
5.0
OpenX
9.0
Sequence targeting
AppNexus
5.0
OpenX
9.0

Ad Reporting & Analytics

AppNexus
5.2
OpenX
8.2
Ad dashboards
AppNexus
5.0
OpenX
9.0
Ad performance reports
AppNexus
5.0
OpenX
10.0
Ad conversion tracking
AppNexus
4.5
OpenX
6.0
Ad attribution reporting
AppNexus
4.5
OpenX
8.0
Cross-channel ad management
AppNexus
4.6
OpenX
8.0
Ad forecasting and optimization
AppNexus
8.0
OpenX
8.0

Pros

  • Yieldex's unique capability to report metrics by section and DMA
  • Yieldex's superior forecasting capability
  • Yieldex's powerful reporting platform -- it is like a pivot talbe of DFP reporting
  • Yieldex's capability to track Salesperson Performance
Kevin Yip profile photo
  • A/B testing was particularly good, having the ability to configure probabilities and other settings.
  • Analytics was well detailed.
  • Integration and implementation were simple and easy to customize.
No photo available

Cons

  • Better visualization and dashboard will make it a perfect product.
  • The product concept is hard to master. More video training in addition to the interactive training may help.
  • More report templates will make my life easier since it takes time to build one.
Kevin Yip profile photo
  • User interface is not so straightforward.
  • Documentation was not as complete as it could be.
No photo available

Likelihood to Renew

AppNexus4.0
Based on 6 answers
Because we have better service from other DSPs
No photo available
OpenX7.0
Based on 10 answers
Previous use was a very positive experience, and I'm sure since my use their features have only become more robust
No photo available

Usability

AppNexus5.0
Based on 2 answers
Because I think the interface is kind of confusing at the beginning and it confuses you a lot.
No photo available
OpenX9.0
Based on 1 answer
I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
J C Mullally profile photo

Reliability and Availability

AppNexus10.0
Based on 1 answer
I've never had any problems with appnexus - the software is always available
No photo available
No score
No answers yet
No answers on this topic

Performance

AppNexus10.0
Based on 1 answer
Yes, everything works great in that sense
No photo available
No score
No answers yet
No answers on this topic

Support

AppNexus6.0
Based on 1 answer
Because the support team does give you support, they take 24hrs to get back to you but once they open a ticket they focus on resolving the issue for you. My only problem is that you don't have a specific account representative assigned to you.
No photo available
OpenX10.0
Based on 1 answer
They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
J C Mullally profile photo

Online Training

AppNexus2.0
Based on 1 answer
Online training are not user friendly and not easy to understand
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

QlikView's dashboard is hard to configure. Also, it is unable to report on metrics by section or DMA. It does not update data that have been corrected. There is no visualization with QlikView.
Kevin Yip profile photo
The ad sales and ad operations team had been utilizing DoubleClick/DART previous to the migration to OpenX. One of the driving factors for the migration to OpenX was to lower costs associated with utilizing a third party such as the DoubleClick/DART system. The ease of use for the ad ops team, advanced targeting features, and seamless integration into the many brands of the Mail.com portfolio were also other factors involved in why OpenX was selected.
Michael Grazziani profile photo

Scalability

AppNexus5.0
Based on 1 answer
Because it's a great DSP but not the best
No photo available
No score
No answers yet
No answers on this topic

Return on Investment

  • ROI over all has improved because we do have quicker leads and can tell user interest.
  • Analysts spend less time looking at the data because it's displayed in a clear and concise manner.
  • I personally like that it can work with Google's Doubleclick to make it double trouble in tracking ads and exchanges.
No photo available
  • Increased efficiency for my clients
No photo available

Pricing Details

AppNexus

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

OpenX

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details