Bigin by Zoho CRM Reviews and Ratings

Rating: 8.7 out of 10

Score

8.7 out of 10

Community insights

TrustRadius Insights for Bigin by Zoho CRM are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Centralized Information Management: Users have praised the platform for its ability to centralize customized information about customers, vendors, and partners efficiently. This feature streamlines data management and enhances overall productivity within the platform.

Mobile Accessibility: Reviewers appreciate the convenience of accessing the CRM through the mobile app, allowing them to track leads and conversations on the go easily. The seamless mobile experience contributes to better sales team coordination and responsiveness.

Efficient Workflow Automation: The system's automation capabilities enable users to automate workflows, allocate tasks effectively, and manage social channels within a single platform seamlessly. This functionality simplifies complex processes and boosts operational efficiency for businesses in various industries.

Reviews

140 Reviews

Best CRM for small businesses

Rating: 10 out of 10

March 3, 2026

Use Cases and Deployment Scope

We've always been a lean team and almost all our data has always resided in google sheets - which meant the team was used to handling multiple sheets. But with growth came more data - more outbound - and pipelines that could not be manage through sheets. Now we knew we needed a crm but it was difficult to get a hold of a crm that was built for small teams - one that just had the absolute necessity while being robust enough to make tracking and projections easier - That is where BIGIN fit in.

Pros

Very easy adoption for teams
Simple pipeline funnel management
Easy integrations
Very budget friendly

Cons

The only place I would recommend improvement is the mobile app - It still only has limited filters for contacts

Likelihood to Recommend

If you're teams have never used a crm or have not adopted to the ones that were implemented before because of the long training calls - and platforms generally not being easy to use - go for BIGIN. It is very easy to use and adopt. Their support teams are also very responsive - at any point in case you face any issue while using the platform you can use their live chat option and get it sorted very conveniently.

AK Viswanath

VP - Sales in Sales at BusinessOnBot (11-50 employees)

Vetted Review

1 year of experience

Verified on LinkedIn

Zoho CRM Review - Kazam

Rating: 7 out of 10

February 17, 2026

Use Cases and Deployment Scope

For small scale team, I really recommend Bigin. The integrations and the app is really helpful for a field sales team.

Pros

External integrations to google ads and Indiamart
Great UI
Highly customizable dashboards

Cons

Customized dashboards

Likelihood to Recommend

Small scale team who do want a user-friendly CRM

Rachit Parikh

Business Head in Sales at Kazam (201-500 employees)

Vetted Review

2 years of experience

Good for sale

Rating: 9 out of 10

February 9, 2026

Use Cases and Deployment Scope

I've been using this CRM for about a year, but it has solved many of my problems. This program has helped me not lose any of my customers and has given me a marketing plan for them.

A signal that shows the customer has read my message. This is a good invoice

Pros

Signals
Emails

Cons

The emails-in plugin should be better at preventing duplicate emails.

Likelihood to Recommend

Everything is fine except the EMAIL_IN plugin.

Verified User

Director in Sales (1-10 employees)

Vetted Review

1 year of experience

A no brainer

Rating: 9 out of 10

February 6, 2026

Use Cases and Deployment Scope

Simple to use, the most cost effective CRM tool for early stage startups looking to bring some structure and order into the clutter and chaos of the 1000 important things that need to be done EOD. Not to mention how accessible it is with the flexibility in their pricing and plans.

Pros

Taskflow management
Lead stage mapping
administrative efficiency

Cons

Sales support
Ease of use
Outreach automation

Likelihood to Recommend

Utilised Bigin by Zoho CRM because the number of leads outgrew the set number of fingers a human being is born with. A google sheet did not suffice, the information took hours to sort. I would always make sure to be near the first-aid box with the aspirin in it before I had to make a BD progress report. Bigin by Zoho made it easier to track every lead stage, communication, relevant information and necessary information, necessary follow up actions and stages and managing heaps of lead data.

Verified User

Employee in Marketing (11-50 employees)

Vetted Review

1 year of experience

Simple and Effective CRM for Growing Loan Businesses.

Rating: 8 out of 10

January 26, 2026

Use Cases and Deployment Scope

At Unicus Loans, managing leads and maintaining strong relationships with our partners is critical to our business, and Bigin CRM has been a great support in this journey. It has helped us organize all our leads in one place, track every interaction, and ensure no follow-ups are missed.

Bigin CRM has also made partner management much smoother. We can easily monitor partner-wise lead flow, status updates, and communication history, which has improved transparency and coordination. The simple, user-friendly interface allows our team to quickly update information and focus on conversions rather than manual tracking.

Overall, Bigin CRM has helped us stay structured, responsive, and professional in handling both leads and partners. It has become a reliable tool for improving our workflow and strengthening our relationships.

Pros

Centralized our team performance at one place, much easier to supervise.
Easy Pipeline Visualization of Leads and Partner.
Easily created different fields for control onboarding our new partners.

Cons

Limited Customization Options for Reporting and Dashboards:
While Bigin offers simple automation tools, setting up more complex workflows can be somewhat challenging. For instance, setting up multi-step workflows or integrating conditional logic can become a bit complicated for users who are not very technical.

Likelihood to Recommend

It suited our requirements.

Verified User

Professional in Finance and Accounting (11-50 employees)

Vetted Review

1 year of experience

Excellent Basic CRM Option for SMBs.

Rating: 7 out of 10

January 22, 2026

Use Cases and Deployment Scope

This is used to better organize sales and account management operations within a small business. The lack of a polished, easy-to-use way to track sales and account management activities results in lower service quality for our current and future clients. Using BIGIN is a good way to improve those processes at an affordable price.

Pros

Pipeline management.
Contact management.
Opportunity tracking.

Cons

Microsoft integration (Teams and SSO).
Takes a long time to hear back from Zoho sales.
Calls made via CRM need to go through a Zoho telephony service.

Likelihood to Recommend

If a colleague needs a super-simple, cost-effective CRM for pipeline and contact management only, this is a good one. The iOS app is also well put-together and functional, which is nice for on-the-go customer and sales support.

Verified User

Account Manager in Sales (1-10 employees)

Vetted Review

1 year of experience

Surprisingly Great and Easy To Use

Rating: 10 out of 10

January 14, 2026

Use Cases and Deployment Scope

Our company recently expanded, and has added a new sales team. With using Bigin CRM it has helped with keeping all our daily clients organized, and we're able to track our sales team processes, and closed deals. It's also helpful to have an overview of the revenue generated through the months. This has been a great experience with this simple to use CRM platform, at a reasonable price point.

Pros

Organization
Integration
Automation

Cons

Microsoft Integration
Revenue adjusting
Client connection features

Likelihood to Recommend

I believe the system does really well with sales, and integration with their own apps when it comes to quotes, and invoicing. But doesn't really fit with our typical services, when it comes to commercial cleaning.

Verified User

Project Manager in Professional Services (51-200 employees)

Vetted Review

1 year of experience

Zoho Bigin is perfect for small businesses

Rating: 8 out of 10

January 14, 2026

Use Cases and Deployment Scope

Zoho Bigin is the perfect CRM for small businesses, with the right features and right complexity. It doesn't require special skills for setting up the portal and it is user friendly even for first time users. I have tried using other CRMs but those seem too complex for beginners, Zoho Bigin solves that problem.

Pros

Less setup skills
All required features
No confusing options

Cons

It could me more smooth

Likelihood to Recommend

It is well suited for small businesses. Like I have mentioned in my review. Zoho Bigin is the perfect CRM for small businesses, with the right features and right complexity. It doesn't require special skills for setting up the portal and it is user friendly even for first time users. I have tried using other CRMs but those seem too complex for beginners, Zoho Bigin solves that problem.

Verified User

Director (11-50 employees)

Vetted Review

Simple and easy CRM

Rating: 9 out of 10

January 12, 2026

Use Cases and Deployment Scope

We are currently emerging and do not have a specific CRM system for our customers by now. Our goal is to overlook our different customers, track possible leads and engage potential customers actively through Bigin.

Pros

Simplicity
Connectivity
Working together

Cons

Flexibility
Payment
Import of Data

Likelihood to Recommend

If you are a small business, Bigin can help you a lot understanding basic CRM. Learning how to track your different processes through Pipelines (e.g. Sales, Product Development) is very easy. The import of data could take up some time field mapping everything, but apart from that it works nicely.

Verified User

Administrative Assistant in Sales (1-10 employees)

Vetted Review

1 year of experience

Bigin is good for small businesses.

Rating: 8 out of 10

January 6, 2026

Use Cases and Deployment Scope

Bigin helps me with Sales automation, pipeline management, and identifying how to warm up lost leads and keep track of all my outbound.

Pros

Pipeline Management.
Mail Merges.
UI - Ease of Use / Intuitiveness.

Cons

Increased Marketing Features.
A separate section for leads is required; currently, only contacts are available. This would help with cold outreach, as not all leads convert to contacts.
Integration with WeChat would be valuable for our use-case.

Likelihood to Recommend

Suitable for small businesses that are only starting with a CRM and prefer to set it up themselves instead of relying on implementation support, which may prove to be costly. Inappropriate for companies that require integrations with other tools, complex workflows, heavy mass outreach, and other high-end capabilities.

Saundarya Rastogi

Business Development Manager in Sales at N S Mint Products Pvt. Ltd (51-200 employees)

Vetted Review

1 year of experience

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