Bigin is good for small businesses.
January 06, 2026

Bigin is good for small businesses.

Saundarya Rastogi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Premier

Overall Satisfaction with Bigin by Zoho CRM

Bigin helps me with Sales automation, pipeline management, and identifying how to warm up lost leads and keep track of all my outbound.

Pros

  • Pipeline Management.
  • Mail Merges.
  • UI - Ease of Use / Intuitiveness.

Cons

  • Increased Marketing Features.
  • A separate section for leads is required; currently, only contacts are available. This would help with cold outreach, as not all leads convert to contacts.
  • Integration with WeChat would be valuable for our use-case.
  • Helped us manage relationships better.
  • Helped us do outbound more effectively.
  • Introduced our team to new ways of work and opened their minds to further technology adaptation.
Its UI is much simpler than Zoho, and it is incredibly easy to set up yourself and get going within a short timeline.
It's not as feature-dense as some of the above, but it's cheap, easy to use, and has all the functionalities a company would require in the initial stages of their business operations.

Do you think Bigin by Zoho CRM delivers good value for the price?

Yes

Are you happy with Bigin by Zoho CRM's feature set?

Yes

Did Bigin by Zoho CRM live up to sales and marketing promises?

Yes

Did implementation of Bigin by Zoho CRM go as expected?

Yes

Would you buy Bigin by Zoho CRM again?

Yes

Suitable for small businesses that are only starting with a CRM and prefer to set it up themselves instead of relying on implementation support, which may prove to be costly. Inappropriate for companies that require integrations with other tools, complex workflows, heavy mass outreach, and other high-end capabilities.

Bigin by Zoho CRM Feature Ratings

9.0
Customer data management / contact management
10
Workflow management
10
Opportunity management
10
Integration with email client (e.g., Outlook or Gmail)
10
Contract management
7
Interaction tracking
7
Customer Service & Support ()
Not Rated
4.0
Email marketing
4
8.0
Task management
8
Reporting
8
8.0
Pipeline visualization
9
Customizable reports
7
8.0
Custom fields
8
10.0
Role-based user permissions
10
Single sign-on capability
10
Not Rated
Social data
Not Rated
Social engagement
Not Rated
Integrations with 3rd-party Software ()
Not Rated
Not Rated
Mobile access
Not Rated

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