Excellent Basic CRM Option for SMBs.
January 22, 2026

Excellent Basic CRM Option for SMBs.

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Free

Overall Satisfaction with Bigin by Zoho CRM

This is used to better organize sales and account management operations within a small business. The lack of a polished, easy-to-use way to track sales and account management activities results in lower service quality for our current and future clients. Using BIGIN is a good way to improve those processes at an affordable price.

Pros

  • Pipeline management.
  • Contact management.
  • Opportunity tracking.

Cons

  • Microsoft integration (Teams and SSO).
  • Takes a long time to hear back from Zoho sales.
  • Calls made via CRM need to go through a Zoho telephony service.
  • No data on this currently.
It's a good, basic CRM that requires little time to make operational. No specific, proprietary elements to manage and calls into Zoho support to get set up. It's all easy for a user to set up on their own.
HubSpot has a tremendous amount of features that can be built out. It requires onboarding to get the CRM set up quickly, out of the box. Bigin is very stripped-down and tailored more for startups and small businesses, focusing on pipeline and contact management for outbound sales and account management activities.

Do you think Bigin by Zoho CRM delivers good value for the price?

Yes

Are you happy with Bigin by Zoho CRM's feature set?

Yes

Did Bigin by Zoho CRM live up to sales and marketing promises?

Yes

Did implementation of Bigin by Zoho CRM go as expected?

Yes

Would you buy Bigin by Zoho CRM again?

Yes

If a colleague needs a super-simple, cost-effective CRM for pipeline and contact management only, this is a good one. The iOS app is also well put-together and functional, which is nice for on-the-go customer and sales support.

Bigin by Zoho CRM Feature Ratings

7.7
Customer data management / contact management
8
Workflow management
7
Opportunity management
8
Integration with email client (e.g., Outlook or Gmail)
8
Contract management
8
Interaction tracking
7
Customer Service & Support ()
Not Rated
7.0
Lead management
7
Email marketing
7
7.5
Task management
8
Reporting
7
8.0
Pipeline visualization
8
Customizable reports
8
6.0
Custom fields
6
8.0
Role-based user permissions
8
6.0
Social data
7
Social engagement
5
5.0
Marketing automation
5
8.0
Mobile access
8

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