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Buffer Reviews and Ratings

Rating: 7.8 out of 10
Score
7.8 out of 10

Community insights

TrustRadius Insights for Buffer are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Business Problems Solved

Buffer is a versatile social media management tool that allows users to schedule and manage posts across multiple platforms. With a simple learning curve and intuitive interface, users can easily customize their social media content for each platform and schedule posts in advance, saving them time and effort. Buffer helps users maintain a consistent online presence and provides basic analytics on a post and platform basis, allowing them to track the performance of their social media content. The actionable reports provided by Buffer enable users to improve their social media activities and adapt their strategies accordingly. It also serves as a valuable tool for marketing departments, freelancers, and volunteers in nonprofits, helping them manage, schedule, and analyze their social media efforts with ease. Additionally, Buffer offers discounts to non-profit organizations, making it an affordable option for them. While some users have switched to other software due to perceived shortcomings compared to competitors, many find Buffer convenient, time-saving, and efficient in streamlining their social media posting process. Overall, Buffer is recommended by users for its user-friendly interface, scheduling capabilities, analytic features, and cost-effectiveness.

Reviews

97 Reviews

Buffer for the small business win

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

I use Buffer when scheduling social media posts and analyzing data. Buffer makes it easy to schedule multiple posts all at once and for future posts scheduling. It’s a time saver and gives me the opportunity to adjust posts in accordance to trends and AB testing results. Buffer allows me to adjust photos to fit all platforms and generate reports as often as needed.

Pros

  • Allows for future posts scheduling.
  • Allows for reporting for all connected platforms.
  • Allows for mentions, tagging, hashtags, and more across platforms.

Cons

  • I would like to see more platform options and bridge capabilities
  • I would like to see a build in SEO optimization tool
  • I would like for the free version to offer more for those just starting out with the service

Likelihood to Recommend

Buffer is best when time is a factor when it comes to scheduling posts. It allows you to plan ahead. I don’t know when it’s ever less appropriate especially when you work for a company. It offers reports and ensures a clean posting plan. You can use photos and tag clients. Buffer is a great tool for business owners.

Vetted Review
Buffer
5 years of experience

Buffer made multi-channel posting easier and trackable

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

We use multiple social media platforms across the board, which means metas calendar isn’t enough. this is where Buffer comes in, it allows us to post on multiple channels at the same time, while also letting us adjust the post for each one.

Buffer also has a nice tagging system where each post can be tagged, as a distributor this is really helpful because it makes us able to create reports by brand

Pros

  • Tagging your posts with customized tags, and then being able to create reports with them
  • letting you adjust the post for each channel, including pictures and captions
  • hashtags groups, i can create groups of hashtags which makes posting much quicker!

Cons

  • The tagging for instagram is not as sophisticated as the one for facebook. you have to make sure no typos are used or it won’t work, while facebook shows if the tag is correct or not
  • the way you plan posts can be a bit confusing, for example im not sure what the time slots are

Likelihood to Recommend

for other business that have multiple channels, and also multiple product groups, as every post can be tagged an you can keep track of all the different categories.

also distributors like us who take care of multiple brands the report/tag function is great as you show the brands you work with how much you’ve posted and what the analytics are.

Vetted Review
Buffer
1 year of experience

Intuitive Straightforward - Great for Small Businesses

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

Buffer significantly helps us schedule our social media posts and also plan our feeds across multiple platforms which is critical since we use several social media channels.

Pros

  • Scheduling and posting scheduled posts
  • Highly intuitive user interface
  • Analyzes post performance clearly and visually

Cons

  • Functionality overall is fairly basic compared to other platforms
  • Limitations in handling certain content types like Reels and certain carousel posts
  • Provides top line analytics but doesn’t go super in depth

Likelihood to Recommend

It’s great for run of the mill scheduling and planning and for providing high level performance overviews to clients. For businesses requiring advanced social media management capabilities, comprehensive reporting, or extensive team collaboration features, Buffer may feel limiting compared to enterprise-level alternatives.​​​​​​​​​​​​​​​​

Vetted Review
Buffer
7 years of experience

My review of Buffer

Rating: 4 out of 10
Incentivized

Use Cases and Deployment Scope

I used Buffer to help automatically schedule social media posts on Facebook, Twitter and Google Plus when Google Plus was still a thing. It was used by me for a sole proprietorship business client. It helped us put consistent content out of social media without having to babysit social media every day. We can frontload the content by the week.

Pros

  • Schedule multiple platforms at once
  • Offers multiple platforms to choose from
  • Can schedule across time zones

Cons

  • Translation of links need works sometimes the images if an article will not translate to a post when it buffers

Likelihood to Recommend

Might not be the best as a company grows and scales and yoh want advanced analytics and sometimes a post would fail to Buffer due to website error or it won't translate out well when buffered

Great tool for managing social media posts

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Buffer helps our company stay organized and on top of social posts. I am the only marketing employee, and I often forget to post social posts until it's too late. Buffer helps me plan ahead and schedule posts ahead of time so I don't have to worry about it as much. I just spend one day scheduling all of our posts for the month and Buffer does the rest for me.

Pros

  • Scheduling Social Posts
  • Multi Platform Posting
  • Clean, Easy to Use Dashboard

Cons

  • We don't get as much engagement from Buffer posts on LinkedIn for some reason.
  • Wish we could seamlessly connect to Hubspot

Likelihood to Recommend

Buffer is well suited for those who want to have a set social media post schedule. It's easy to schedule multiple posts on all different platforms to save you time and mental energy from making manual posts every day. As a single person team, it's almost essential for me to stay afloat.

Vetted Review
Buffer
1 year of experience

Simple Equals Powerful with this Social Media Management Tool

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

A great way to schedule social media posts. I'm ghost writing for a client, this way I get access to his social media accounts without actually getting access to it. For the paid version, there is even an option to review and approve posts

Pros

  • social media scheduling
  • social media analytics

Cons

  • time zone adjustment

Likelihood to Recommend

Even if you have one social media account, I use Buffer. Its great to stay organized. I'm sure the paid version is worth it if we have more accounts to manage or needed some of the paid versions. Its simple and works well.

Vetted Review
Buffer
12 years of experience

End Social Media Stress

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

I use Buffer for various clients who need to start scheduling their company social posts for B2C or B2B. We like to introduce our small startup clients to Buffer because it’s not over complicated. When clients begin to realize they need help juggling the hats they wear, Buffer helps take some of their worry away. Hiring a social media manager is financially out of reach for many startups and Buffer is affordable.

Pros

  • Free version for up to 3 platforms
  • Connects very easily to social media platforms
  • Allows you to customize your post for each platform
  • Has a great Google extension that allows you share articles and news quickly from your browser.
  • Includes a calendar view for content management.

Cons

  • I can’t seem to Tag companies on LinkedIn anymore. At one time I was able to. Perhaps my client needs the paid version.
  • I still find posting to Instagram confusing at times and need to tag.
  • Scheduling seems easy but it never fails that something gets messed up when setting up new accounts. Especially when the account holder has a different time zone than the place they are posting. I’m sure it our error but still frustrating.

Likelihood to Recommend

Buffer is great for very professional companies especially for LinkedIn or Facebook . If you are looking to craft more creative content for Instagram or TikTok, for example, I’d keep looking.

Affordable and easy to use.

Rating: 6 out of 10
Incentivized

Use Cases and Deployment Scope

Our team uses Buffer and its tools to schedule and post social media content (images, videos, etc) and prepare monthly social media analytic reports.

Pros

  • Scheduling.
  • Analytic tools.

Cons

  • Scheduling gifs.

Likelihood to Recommend

The best part of Buffer is its price point. It is very affordable, especially for smaller organizations like mine. We also like that we can add all of the social media accounts and pages that we need to post for our clients and prepare the reports.

A great tool to for high output

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

We used Buffer to schedule our social media posts. It does all the things you'd expect from a social media scheduler, and it also has some cool features that make it quicker and easier to post things. It has a neat AI assistant that recommends / writes content - and it's a really easy to use interface for that, quite graphical. Plus it has a browser extension that can be used to share or schedule links really easily, so that as I'm browsing the web on other sites I can easily click and schedule shared content.

Pros

  • Schedule social media - across all the major platforms
  • Generate AI content, in a way that makes it look good
  • Show analytics to help make better future content
  • Easy collaboration tools to work with a VA or team

Cons

  • Sometimes we have to reconnect the social platform services
  • Doesn't have deep tools for managing other aspects of social media
  • Not designed for realtime engagement

Likelihood to Recommend

If you want to have a consistently busy posting schedule, Buffer lets you schedule heaps of things in advance and has specific tools that make it easier, like recurring posts and a content library. Even the AI tool is designed specifically for creating a bunch of posts and scheduling them into the content mix.

Creighton’s buffer review.

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Finding a good, affordable way to schedule social media content was challenging. I now use it to Schedule posts and reels.

Pros

  • Scheduling
  • Customizations
  • AI generated captions.

Cons

  • I find scheduling with time zones a bit difficult because it’s sometimes GMT and others EST.

Likelihood to Recommend

It is perfect for anyone in marketing.

Vetted Review
Buffer
2 years of experience