End Social Media Stress
April 01, 2025

End Social Media Stress

Penelope (Crescibene) Hamilton | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Buffer

I use Buffer for various clients who need to start scheduling their company social posts for B2C or B2B. We like to introduce our small startup clients to Buffer because it’s not over complicated. When clients begin to realize they need help juggling the hats they wear, Buffer helps take some of their worry away. Hiring a social media manager is financially out of reach for many startups and Buffer is affordable.

Pros

  • Free version for up to 3 platforms
  • Connects very easily to social media platforms
  • Allows you to customize your post for each platform
  • Has a great Google extension that allows you share articles and news quickly from your browser.
  • Includes a calendar view for content management.

Cons

  • I can’t seem to Tag companies on LinkedIn anymore. At one time I was able to. Perhaps my client needs the paid version.
  • I still find posting to Instagram confusing at times and need to tag.
  • Scheduling seems easy but it never fails that something gets messed up when setting up new accounts. Especially when the account holder has a different time zone than the place they are posting. I’m sure it our error but still frustrating.
  • I really don’t have specifics for this since I set others up more than use it for our own company anymore. At one time we used it to mainly schedules news and it was very well worth the return.
  • Social media ROI is difficult to measure in my opinion. Unless you are running ads to a landing page or shopping cart and have very specific CTA’s in your copy , it can be difficult to set KPIs. As far as Brand awareness- social media is more of a necessity these days. Like it or not, your company should be represented.
Overall Buffer is way to use and allows for custom posts as well as planning. It’s perfect for B2B outreach on LinkedIn, for example. I’ve always felt Buffer was for more of the professional type industries rather than the creative influencers. The Google extension and mobile side can be a lifesaver for quick shares and news.

Do you think Buffer delivers good value for the price?

Not sure

Are you happy with Buffer's feature set?

Yes

Did Buffer live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Buffer go as expected?

Yes

Would you buy Buffer again?

Yes

Buffer is great for very professional companies especially for LinkedIn or Facebook . If you are looking to craft more creative content for Instagram or TikTok, for example, I’d keep looking.

Buffer Feature Ratings

Listening/monitoring ()
Not Rated
7.3
Content planning and scheduling
7
Content optimization
7
Workflow management
8
Engagement ()
Not Rated
Marketing ()
Not Rated
Channel coverage/integration ()
Not Rated
Not Rated
Campaign success analytics
Not Rated
Not Rated
Role-based user permissions & privileges
Not Rated
Mobile access
Not Rated

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