Item: Buffer
Rating: 7
Author: Verified User

Overall Satisfaction with Buffer

Use Cases and Deployment Scope

We use multiple social media platforms across the board, which means metas calendar isn’t enough. this is where Buffer comes in, it allows us to post on multiple channels at the same time, while also letting us adjust the post for each one.

Buffer also has a nice tagging system where each post can be tagged, as a distributor this is really helpful because it makes us able to create reports by brand

Pros and Cons

Pros

Tagging your posts with customized tags, and then being able to create reports with them
letting you adjust the post for each channel, including pictures and captions
hashtags groups, i can create groups of hashtags which makes posting much quicker!

Cons

The tagging for instagram is not as sophisticated as the one for facebook. you have to make sure no typos are used or it won’t work, while facebook shows if the tag is correct or not
the way you plan posts can be a bit confusing, for example im not sure what the time slots are

Return on Investment

Increasing good contact with the brands we make social posts for, as we can show them reports.
Speeding the process of adjusting posts for each channel, with the hashtags groups and the ability to change captions and media.
Making it easier to track your posts (for us which brand the post is related to) for good oversight and reporting.

Usability

Good and clear interface that is easy to use, also great faq page with answers to most questions you may have.

also all the points mentioned earlier makes this a great app to use

Alternatives Considered

Meta Business Suite

Honestly i’ve only mostly worked with Buffer and the big pro against Meta Business Suite is that you can add social accounts from non meta apps.

Key Insights

Do you think Buffer delivers good value for the price?

Yes

Are you happy with Buffer's feature set?

Yes

Did Buffer live up to sales and marketing promises?

Yes

Did implementation of Buffer go as expected?

Yes

Would you buy Buffer again?

Yes

Other Software Used

Meta Business Suite

Likelihood to Recommend

for other business that have multiple channels, and also multiple product groups, as every post can be tagged an you can keep track of all the different categories.

also distributors like us who take care of multiple brands the report/tag function is great as you show the brands you work with how much you’ve posted and what the analytics are.

Buffer Feature Ratings

Comments

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Buffer made multi-channel posting easier and trackable