Intuitive Straightforward - Great for Small Businesses
Updated September 19, 2025

Intuitive Straightforward - Great for Small Businesses

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Buffer

Buffer significantly helps us schedule our social media posts and also plan our feeds across multiple platforms which is critical since we use several social media channels.

Pros

  • Scheduling and posting scheduled posts
  • Highly intuitive user interface
  • Analyzes post performance clearly and visually

Cons

  • Functionality overall is fairly basic compared to other platforms
  • Limitations in handling certain content types like Reels and certain carousel posts
  • Provides top line analytics but doesn’t go super in depth
  • Saving loads of time
  • Planning ahead posts proactively
  • Running quick analytics reports
It’s a key tool for those looking for top line social media management planning scheduling posts and analytics software.
Buffer keeps it simple. It was great for when I worked at smaller companies and also for when I have done freelance social media work. Put it this way, Buffer is an accessible tool. The functionality is basic and intuitive so anyone can learn to use it. They also have a free plan for small companies with a very light social media load (10 posts or less per channel).

Do you think Buffer delivers good value for the price?

Yes

Are you happy with Buffer's feature set?

Yes

Did Buffer live up to sales and marketing promises?

Yes

Did implementation of Buffer go as expected?

Yes

Would you buy Buffer again?

Yes

It’s great for run of the mill scheduling and planning and for providing high level performance overviews to clients. For businesses requiring advanced social media management capabilities, comprehensive reporting, or extensive team collaboration features, Buffer may feel limiting compared to enterprise-level alternatives.​​​​​​​​​​​​​​​​

Buffer Feature Ratings

Listening/monitoring ()
Not Rated
6.3
Content planning and scheduling
9
Content optimization
5
Workflow management
5
Engagement ()
Not Rated
Marketing ()
Not Rated
Channel coverage/integration ()
Not Rated
6.0
Campaign success analytics
6
8.5
Role-based user permissions & privileges
8
Mobile access
9

Using Buffer

4 - Social media strategy, planning, analytics and also our marketing operations counterpart.
4 - Knowledge of enterprise systems, specifically for social media monitoring and planning.
  • Social media posting
  • Social media analytics
  • Social media library
  • Create far more in depth reporte
  • Analyze posts in real time
  • Churn out reports for client’s internally and externally
  • Increase the use of tagging in our library of content
  • Create more dynamic custom reports
  • Plan more broadly
We really like using Buffer and find the interface to be really accessible. The reporting is fantastic but sometimes the platform has a bit of a delay.

Evaluating Buffer and Competitors

  • Scalability
  • Integration with Other Systems
  • Ease of Use
We wanted something that could easily be learned but also that could easily be scaled if more than the four core members wanted or needed to use it.
We would probably evaluate for speed more than we did initially. We just assumed Buffer would be speedy.

Buffer Implementation

  • Implemented in-house
Change management was a minor issue with the implementation
  • General knowledge of the product
  • Who had access and why
  • The overall value and proving this to the cmo

Buffer Support

Support is fairly accessible and usually helpful when you find the right individual
ProsCons
Knowledgeable team
Problems get solved
Kept well informed
No escalation required
Support cares about my success
None
We did yes because given the importance of our work and us being a household name we wanted to ensure we could access customer service immediately no matter what the situation.
I can’t describe a concrete time as we haven’t had too many big ticket issues.

Using Buffer

ProsCons
Like to use
Relatively simple
Easy to use
Well integrated
Consistent
Quick to learn
Convenient
Feel confident using
Familiar
None
  • Running quick reports
  • Sorting and filtering posts
  • White labeling reports
  • Extracting historical data from before we started using Buffer
  • Cross referencing accuracy with different playforms
  • Lack of real time updates
Yes - It works just okay - we hardly use it.

Comments

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