Item: Buffer
Rating: 7
Author: Allie Cobb

Overall Satisfaction with Buffer

Use Cases and Deployment Scope

Our team uses Buffer and its tools to schedule and post social media content (images, videos, etc) and prepare monthly social media analytic reports.

Pros and Cons

Pros

Scheduling.
Analytic tools.

Cons

Scheduling gifs.

Return on Investment

Increased our ROI because it is cheaper than other tools.
Allowed us to prepare the reports faster and with ease.
Saved time on scheduling content.

Buffer is elementary, even for people with limited experience with tools and software like this. It is easy to understand and apply to our business. We can manage our clients' social media accounts quickly and easily, allowing us more time for other projects that bring in cash flow.

Alternatives Considered

Hootsuite

Buffer is much more affordable than Hootsuite. Another benefit is that Buffer allows more accounts to be loaded onto the platform. Hootsuite charges in tiered levels based on how many accounts you want to load onto the software. This makes it difficult to schedule and post for clients and run their monthly analytic reports.

Key Insights

Do you think Buffer delivers good value for the price?

Yes

Are you happy with Buffer's feature set?

Yes

Did Buffer live up to sales and marketing promises?

Yes

Did implementation of Buffer go as expected?

Yes

Would you buy Buffer again?

Yes

Other Software Used

Sprout Social, Meta Business Suite, Google Slides

Likelihood to Recommend

The best part of Buffer is its price point. It is very affordable, especially for smaller organizations like mine. We also like that we can add all of the social media accounts and pages that we need to post for our clients and prepare the reports.

Buffer Feature Ratings

Comments

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Affordable and easy to use.