CampaignAlyzer

CampaignAlyzer is a cloud-based platform designed to streamline the process of tagging marketing campaigns and ensure consistency and accuracy in campaign tracking. According to the vendor, CampaignAlyzer is suitable for organizations of all sizes, including small businesses, mid-sized companies, and large enterprises. It is utilized by digital marketers, marketing agencies, advertising agencies, e-commerce companies, and retail companies.

Key Features

Clean Channel Reports: According to the vendor, CampaignAlyzer provides a central repository for storing marketing campaign parameters, ensuring consistent tagging of campaigns. It allows users to reference previous values and campaigns as a guide for future campaigns, and predefined mediums restrict rogue tagging.

URL Shortener: CampaignAlyzer is integrated with the Google URL shortening service, generating short versions of tagged destination URLs for easy sharing on social media and other marketing channels. The vendor claims that this feature helps eliminate errors in URL tagging.

User Notes: With CampaignAlyzer, users can leave internal messages about campaigns for future reference. This feature allows teams to answer questions about campaigns and ensures that the entire group has the latest information about any given campaign, according to the vendor.

Auto Lower-Case: CampaignAlyzer eliminates upper- and lower-case confusion in campaign parameters by forcing everything to lower-case, as claimed by the vendor. This helps avoid inaccurate data and maintain consistency in campaign tracking.

Bulk Campaign Management: According to the vendor, CampaignAlyzer simplifies the process of managing and organizing campaigns by allowing users to easily import large-scale campaigns created with other programs such as Microsoft Excel or Google Docs. This feature reduces the intimidation factor of handling large-scale campaigns.

Multiple Analytics-Tool Tracking: CampaignAlyzer enables tracking of data from multiple analytics tools, ensuring good data quality even when using more than one tracking tool, according to the vendor.

Multi-Level Access: CampaignAlyzer allows specific privileges to be assigned to administrators, editors, and read-only users, providing control over who can make changes to campaign parameters, as claimed by the vendor.

Data Export: According to the vendor, CampaignAlyzer generates Excel, CVS, and tab-delimited files for easy data sharing. This feature facilitates quick and easy sharing of campaign data.

Model Adjusting: According to the vendor, CampaignAlyzer goes beyond the default option in Google Analytics by allowing users to attribute conversions to the most recent campaign. This feature also enables the use of a first-touch tracking model for more accurate attribution.