What is Cognism?
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.
Cognism’s proprietary data collection system Orion is responsible for sourcing data from across the internet - everything from news reports, press releases, earnings reports, public registries and validated third-party vendors. Orion stitches between 60-200 pieces of data together per company before filtering it through a series of verification layers.
Cognism verifies the data using sophisticated machine learning models and systematic testing frameworks to ensure quality. This includes mobile number verification, B2B email verification, and cross-referencing against highest confidence metadata. Cognism also deploys a strict governance framework and cross-checks data against 13 Do Not Call lists internationally, as well as GDPR and CCPA compliance checks.
Cognism verifies the data using sophisticated machine learning models and systematic testing frameworks to ensure quality. This includes mobile number verification, B2B email verification, and cross-referencing against highest confidence metadata. Cognism also deploys a strict governance framework and cross-checks data against 13 Do Not Call lists internationally, as well as GDPR and CCPA compliance checks.
While the company's core offering is their sales intelligence service, Cognism’s Data-as-a-Service option provides real-time access to verified B2B data ready to sync with a CRM, CDP, or data warehouse. The customer can fetch data instantly via API or schedule a batch delivery.
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FAQs
What is Cognism?
Cognism is GDPR-compliant B2B sales and marketing lead generation platform, providing B2B revenue teams with a blend of real-time company, people and event data to streamline prospecting.
What are Cognism's top competitors?
ZoomInfo Sales, Apollo.io, and Lusha are common alternatives for Cognism.
What is Cognism's best feature?
Reviewers rate Salesforce integration highest, with a score of 9.7.