Find out why HotJar is an invaluable tool to gain insights from your customers
Updated September 10, 2020

Find out why HotJar is an invaluable tool to gain insights from your customers

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

HotJar is a heatmap and feedback software and it is used mainly by our marketing department and in particular by our webmasters and digital marketers. We make frequent changes to our website with new landing pages and content and HotJar is a great tool to see if the changes we make work and how effectively we engage our visitors.
  • Before HotJar we had to purchase at least three separate software to obtain the same data (Crazy Egg, Qualaroo and Survey Monkey).
  • I particularly like the "Recording" section where you can capture each and every session of your visitors when they hit the website and you watch over their shoulders.
  • The HeatMap feature is great and it is essential when you design new landing pages. You can get valuable insights on what areas of your site people are spending time on.
  • The Poll feature is great and people give us feedback on our site and we can gain valuable insights. The only drawback is that sometimes people ask a specific question and don't leave their contact (because it's just a poll) so we can never get back to them with the answer.
  • The Funnel Feature is good but it could be improved. I find it a bit too simplistic and it should have more data.
  • The “Recruiters” feature is very interesting in theory but I don’t think it really works in real life. It basically allows you to recruit some of your visitors and invite them to a live user test via screen sharing (Skype) to truly see what they are thinking. The problem if you have to find people that want to do it and I don't think people will do it unless you give them a gift back.
  • The monthly price is very reasonable and without HotJar we would have to get at least three different software to obtain the same data.
  • Visitors can give you valuable insights so you can save a lot of time and money in improving your site with things your customers actually want.
  • You can get valuable insights when you combine data from HotJar with Google Analytics. The monthly price for HotJar is very low and Google Analytics is free (for most companies) so the ROI is fantastic.
In the past, we had to choose different software but now with HotJar, you can get the data of all three for the price of one (great ROI).
It's great for any company that has an in-house marketing department and people are very hands-on and they are interested in testing all the changes to a website. Less appropriate for people that are not very interested in digging deeper into data and insights.