HotJar is a Cheap, Cheerful, and Easy Website Qualitative Analysis Tool
October 20, 2020
HotJar is a Cheap, Cheerful, and Easy Website Qualitative Analysis Tool
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Hotjar
HotJar is used for:
- heatmaps and qualitatively tracking page engagement
- in-line surveys and feedback gathering
- user session videos
We use it across marketing, product, research, engineering, and any other department that works on the website. Generally, it is a cheap and easy way to see how people are interacting with our website.
- heatmaps and qualitatively tracking page engagement
- in-line surveys and feedback gathering
- user session videos
We use it across marketing, product, research, engineering, and any other department that works on the website. Generally, it is a cheap and easy way to see how people are interacting with our website.
- Incredibly affordable and easy to set up
- When I've contacted support, they've been helpful
- Excellent value-for-money
- Very accessible for people with different technical skills
- Hard to look at data at an individual user level (makes cleaning up non-geo traffic or outliers harder)
- Tough to integrate at the user level with other tools
- Some of the tools don't support multiple users as well as they could
- Has helped us optimize pages for CRO
- Has helped us identify bugs to fix
- Has helped us identify user confusion and copy issues that impede conversion
Do you think Hotjar delivers good value for the price?
Yes
Are you happy with Hotjar's feature set?
Yes
Did Hotjar live up to sales and marketing promises?
Yes
Did implementation of Hotjar go as expected?
Yes
Would you buy Hotjar again?
Yes