HotJar is a Cheap, Cheerful, and Easy Website Qualitative Analysis Tool
October 20, 2020

HotJar is a Cheap, Cheerful, and Easy Website Qualitative Analysis Tool

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Hotjar

HotJar is used for:
- heatmaps and qualitatively tracking page engagement
- in-line surveys and feedback gathering
- user session videos
We use it across marketing, product, research, engineering, and any other department that works on the website. Generally, it is a cheap and easy way to see how people are interacting with our website.
  • Incredibly affordable and easy to set up
  • When I've contacted support, they've been helpful
  • Excellent value-for-money
  • Very accessible for people with different technical skills
  • Hard to look at data at an individual user level (makes cleaning up non-geo traffic or outliers harder)
  • Tough to integrate at the user level with other tools
  • Some of the tools don't support multiple users as well as they could
  • Has helped us optimize pages for CRO
  • Has helped us identify bugs to fix
  • Has helped us identify user confusion and copy issues that impede conversion
FullStory is more expensive but much more 'enterprise' than HotJar. Some of its integrations are more valuable and give more user-level data, as well as better archiving on individual sessions. However, it costs significantly more.

Do you think Hotjar delivers good value for the price?

Yes

Are you happy with Hotjar's feature set?

Yes

Did Hotjar live up to sales and marketing promises?

Yes

Did implementation of Hotjar go as expected?

Yes

Would you buy Hotjar again?

Yes

Very easy to use, typically requires no training. Generally easy questions are available from search, and their support team is helpful with other questions.
Support has been responsive and helpful. But isn't available by chat.
Hotjar is 'cheap and cheerful' and great within that use case. If you want to do heatmaps, user surveys, and session videos easily, it's a great choice.

Once you get enterprise level and need to add PII to sessions and things of that nature, it gets much harder to use. At that point you're better served by a specific tool for the job.