Name: Custobar
Price: 195 USD
Author: Custobar

Help Desk

Web and Video Conferencing

Customer Support

AI Code Generation

Development

Business Intelligence (BI)

Collaboration

Contract Analysis

Enterprise Content Management

Payment Facilitation

Visitor Management

Enterprise

Accounting

CTRM

Travel Management

Finance and Accounting

Applicant Tracking

Compensation Management

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Access Gateways

Application Server

Cloud Storage

Container Security

Data Center Backup

Data Preparation

Embedded Database

Enterprise Service Bus

Fraud Detection

Infrastructure-as-a-Service

Integration Platform as a Service (iPaaS)

LAN Switches

Message Oriented Middleware

Mobile Data Security

Mobile Identity

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Storage as a Service (STaaS)

Value-Added Resellers (VARs)

Virtualization Management

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Advocacy

Ecommerce Personalization

Email Marketing

Marketing Attribution

Marketing Automation

Mobile Advertising

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Onboarding

Customer Relationship Management (CRM)

Sales Content Management

Sales Performance Management

Sales Training

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Virtualization Security

Security

Aviation

Fleet Management

Hospital Management

Intelligent Document Processing

Online Ordering

Online Voting

Practice Management

Veterinary

eDiscovery

Vertical-Specific

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Custobar Customer Data Platform (CDP) and Marketing Automation is a solution designed to provide multichannel B2C service providers with a customer data platform and marketing automation capabilities. According to the vendor, Custobar caters to a wide range of professions and industries, including retail, e-commerce, marketing, customer service, and hospitality.

## Key Features

**Customer 360° view**: Custobar collects customer data from all touchpoints into one unified 360-degree customer view, providing key statistics of customer behavior and transactions. This feature enables personalized and targeted marketing campaigns based on customer data, while also offering customizable user roles for different access levels and data visibility.

**Marketing Automation**: According to the vendor, Custobar automates data updates, marketing, and customer service processes, allowing for the creation of customer journeys and automations based on customer behavior. This feature aims to increase conversions through experimentation and campaign optimization, while also enabling real-time communication with customers based on their behavior.

**Email Campaigns**: Custobar offers a form of direct communication through email campaigns. According to the vendor, this feature provides personalization options based on customer data and behavior, a drag-and-drop email content editor with customizable templates, and easy integration of product recommendations and AI-based personalization.

**Flow**: According to the vendor, Custobar's Flow feature automates data updates, marketing, and customer service processes. It provides a visual representation of customer journeys for planning and activation, aiming to save time and allow marketers to focus on strategic tasks. Flow also enables real-time communication with customers based on their behavior.

**Campaign Statistics**: Custobar provides insights into campaign performance and key performance indicators (KPIs). According to the vendor, this feature tracks audience, delivery rate, open rate, click-through rate, and conversion rate, while also offering additional insights such as store performance, revenue, online vs offline sales, and click maps. These statistics aim to assist in making data-driven marketing decisions and optimizing campaigns.

**Integrations**: Custobar seamlessly integrates with popular e-commerce platforms like Shopware, Shopify, Magento, and WooCommerce. According to the vendor, it also supports integration with Facebook Conversion API for conversion tracking and advertising, Sanoma Custom Audiences for updating customer segments, and Google Customer Match for targeted advertising.

**Push Campaigns**: Custobar offers personalized push notifications through its push campaigns. According to the vendor, real-time data updates ensure timely and relevant communication, while in-app and native messaging capabilities enhance the overall customer experience. Triggered webhooks allow for seamless integration with other systems.

**SMS Campaigns**: According to the vendor, Custobar enables targeted SMS campaigns based on customer data. This feature includes two-way SMS communication for customer responses, automated SMS workflows and triggers, and detailed SMS campaign statistics and analytics.

**Facebook Custom Audiences**: Custobar automatically updates customer segments to Facebook custom audiences, aiming to enable businesses to target Facebook ads based on customer data. According to the vendor, this feature allows for the creation of lookalike audiences for effective ad targeting and optimization of ad campaigns based on customer behavior.

**Google Customer Match**: Custobar automatically updates customer segments to Google Ads Customer Match, aiming to enable businesses to target Google advertising based on customer data. According to the vendor, this feature aims to improve ad targeting and campaign performance, helping businesses increase their ROI and achieve higher conversion rates.

Users have found Custobar to be a valuable tool for producing mail campaigns quickly and easily. This feature has allowed them to efficiently engage with their customers and prospects, leading to increased conversions and sales. With Custobar's 360-view of customers, users have gained a comprehensive understanding of their customer base, enabling them to personalize their marketing efforts and provide better customer experiences. In addition, Custobar has been effective in helping users achieve GDPR compliance, ensuring that their marketing communications are in line with data protection regulations.

Customers have expressed satisfaction with the product's ability to reach new customers and persuade prospects to complete their purchases through abandoned cart emails. By utilizing these automated campaigns, users have successfully re-engaged potential customers and recovered lost sales. Custobar has also opened up new direct marketing channels for users, allowing them to expand their reach and target specific audiences more effectively. The ability to export audience data to paid advertising platforms has further enhanced users' marketing strategies.

Users have praised the new features introduced by Custobar, finding them promising for their future marketing endeavors. The support provided by the Custobar team has been highly valued by users, who report receiving quick assistance whenever needed. By streamlining data enrichment processes, Custobar has significantly reduced the workload of employees, enabling them to focus on their primary tasks instead of manually managing customer data.

Through its robust capabilities, Custobar has empowered users to make their data richer and gain valuable insights about their customers. This deeper understanding allows businesses to tailor their marketing efforts and make informed decisions that drive results. Overall, Custobar offers a wide range of use cases that make it an essential tool for businesses seeking to optimize their marketing strategies and enhance customer engagement.

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Customer Relationship Management applications are used to manage a company’s interactions with customers, clients, and sales prospects. 

It involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support.

Sales Force Automation

This is the technique of using software to automate certain sales-related tasks.

Customer data management / contact management

The software acts as a single source for all customer data and enables users to access that data efficiently.

Workflow management

The software helps automate parts of the sales process, such as sending emails, updating contact records, and following approval processes.

Territory management

Users can defines salesperson territories based on customer or market characteristics.

Opportunity management

Integration with email client (e.g., Outlook or Gmail)

Users can perform tasks within their inbox, such as logging emails, creating contacts, and creating events.

Contract management

Users can manage contracts, with features such as digital signatures, automated alerts, invoicing, and automated workflow for contract review and approvals.

Quote & order management

Users can create, process and fulfill price quotations and sales transactions.

Interaction tracking

Users can log and track all customer interactions through any channel, including social, email, phone and in-person.

Channel / partner relationship management

The software allows for sales, territory, lead, order and account management for partners or OEM relationships.

Customer Service & Support

This component of CRM software automates help desk, call center and field service management.

Case management

This includes incident/ticket creation, routing, escalation, and resolution.

Call center management

This includes features such as call routing, recording and monitoring; call list management; autodialing; and scripting.

Help desk management

This includes trouble ticketing, knowledge base, self-service, and service level agreement (SLA) management.

This component of CRM software helps to automate and scale marketing tasks and the subsequent analysis of those efforts.

Lead management

This includes lead generation, scoring, qualification, routing, and nurturing.

Email marketing

This involves the ability to send mass email to groups of people based on particular qualifications.

CRM Project Management

This component of CRM software helps users initiate, plan, collaborate on, execute, track, and close projects.

Task management

This includes the ability to plan, track, collaborate and report on tasks.

Billing and invoicing management

This includes automated invoice creation and billing.

Reporting

Software provides a broad range of standard and the ability to build custom reports.

CRM Reporting & Analytics

Reporting and analytics in CRM software includes sales forecasting, pipeline analysis, and automated dashboards.

Forecasting

The software helps users accurately forecast sales based on volume and conversion metrics.

Pipeline visualization

Users can visualize the entire sales pipeline to identify trends, determine the effectiveness of the sales funnel, and optimize.

Customizable reports

Users can create reports and dashboards unique to their needs.

Customization

This addresses a company’s ability to configure the software to fit its specific use case and workflow.

Custom fields

Users can create custom fields to store additional information on standard and custom objects.

Custom objects

Users can create custom record types that allow them to store information unique to their organization, and link them to standard and other custom objects.

Scripting environment

Technical users can write, run, and test scripts that automate common tasks or business rules via a standard or vendor custom programming language.

API for custom integration

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

Role-based user permissions

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Single sign-on capability

The software system supports a centralized authentication mechanism allowing the user to access multiple systems with a single, centrally managed password.

Social CRM

This component of CRM software helps companies leverage social media in engaging with customers.

Social data

The software can integrate data and conversation histories from customers’ social profiles. This may also involve enhanced listening features such as sentiment tracking.

Social engagement

The software can facilitate and track engagement with customers via social channels.

Integrations with 3rd-party Software

This involves the CRM software’s ability to integrate with other systems, whether external or homegrown.

Marketing automation

The software can integrate with marketing automation software such as Eloqua, Marketo or Pardot.

Compensation management

The software can integrate with compensation management software or sales commission software such as Xactly Incent or IBM’s Varicent.

Platform

Mobile access

Users can access the CRM system via mobile or tablet device, and potentially leverage the unique capabilities of mobile devices, such as GPS and voice.

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Custobar

Overview

What is Custobar?