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Dealfront

Score9.7 out of 10

58 Reviews and Ratings

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Community insights

TrustRadius Insights for Dealfront are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Leadfeeder's ability to track website traffic and identify prospects: Many users have found Leadfeeder's feature of tracking website traffic and identifying potential leads to be extremely useful. They appreciate being able to see the company name, related contacts, and LinkedIn contacts of the visiting companies, which helps with lead scoring, contact identification, lead qualification, lead engagement, and prospecting.

Integration with Zoho and Salesforce: Several reviewers have praised Leadfeeder for its seamless integration with programs like Zoho and Salesforce. This integration makes it easy for users to connect with their CRM and attribute activity to specific leads, contacts, or accounts. The two-way connection with Salesforce in particular has been highly beneficial for tracking leads and contacts' activities on their site.

User-friendly interface and user management system: Many users have mentioned that Leadfeeder's user interface is intuitive and easy to navigate. They appreciate the simplicity of the platform's design, which allows them to quickly find the information they need. Additionally, users have highlighted Leadfeeder's user management system as a valuable feature that helps keep everything organized by allowing them to assign companies to other team members.

Reviews

15 Reviews

Providing illuminating insights into our ICP

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

* To track ICP visitors to our website
* To Understanding typical user journeys around the website
* To help with business reporting to understand what percentage of ICP visitors are arriving on the website
* Retargeting

Pros

  • Visitor tracking
  • Integrating with GA4, HubSpot and Slack
  • In-depth analytics on visitor journeys and specifically what companies have visited your website

Likelihood to Recommend

Best suited:

1. For understanding the companies that visiting your website and what pages they are visiting to get an idea what is ICP and what is not
2. To get in-depth analytics on visitor journeys to optimise your website and tailor your marketing to the insights you are seeing

Less appropriate:
Not found any instances as of yet.
VU
Verified User
Director in Marketing (11-50 employees)
Vetted Review
Dealfront
3 years of experience

Leedfeeder Review

Rating: 1 out of 10
Incentivized

Pros

  • Gives you leads

Cons

  • The claim to have a well functioning interface to Dynamics CRM; In my opinion that is not the case though. It has several severe errors which now after 1 year is still not solved.

Likelihood to Recommend

Interface is nice. But intetgration to Microsoft CRM is not working and they do nothing to make it work, in my opinion. I have reported 2 errors in the integration between Leadfeeder and Microsoft CRM. I documented the errors. First error I reported about 1 year ago and second issue reported about 1 month ago. None of them are solved and they are not giving any date on when it will be solved. The Leedfeeder visits are being transfered to our CRM via the interface between Leadfeeder and Dynamics CRM, but Leadfeeder is assigning wrong person in the transfer. For that reason the feature is not useable for us. If we change the owner of the parent of the Leadfeeder records in CRM (the Account), the owner is not changed on the Leadfeeder entity - making the Leadfeeder entries not visible for the new owner. I believe they do nothing about these errors. I cannot recommend this tool as the service is close to non existing, in my opinion. We will look for alternative tool.
VU
Verified User
Executive in Sales (1-10 employees)
Vetted Review
Dealfront
2 years of experience

Leadfeeder is a great tool! Incredible value right off the bat.

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Leadfeeder plays a pivotal role in our lead generation program. With a Salesforce integration, we're able to understand activity related to target accounts and engage them accordingly. Also implementing our Mailchimp EMS, we can see when campaigns are pushing specific accounts and contacts to our site vs. google and paid search.

Pros

  • Lead Qualification
  • Lead Engagement
  • Prospecting

Cons

  • None! Great tool!

Likelihood to Recommend

Leadfeeder is great for B2B. It enhances your lead engagement and focuses on ABM. It gives you insight into how your campaigns are performing, as well as allows your sales team to engage leads with substantive topics/content.
VU
Verified User
Manager in Marketing (11-50 employees)
Vetted Review
Dealfront
1 year of experience

Leadfeeder delivers accurate analytics, a robust tagging system and powerful connection with Google Studio Connector

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

It helps us identify specific companies visiting our website. We have also integrated it with google data studio, so that we can customize our daily traffic. It works great.

Pros

  • Identifying names of companies visiting website
  • Industry organization
  • Analytics integration with Google Data Studio

Cons

  • It would be great to be able to integrate with ActiveCampaign and see the companies visiting the page in ActiveCampaign

Likelihood to Recommend

For what we use it for it works great. It does a great job at identifying where companies are coming in from and also being able to tag companies appropriately according to the pages visited.
PK
Peter Kappes
Sr. Video Production and Digital Media Manager in Marketing at House of Design Robotics (51-200 employees)
Vetted Review
Dealfront
1 year of experience

Real-time visibility into which companies are interest in our solution (+ great with Pipedrive)

Rating: 8 out of 10
Incentivized

Use Cases and Deployment Scope

Leadfeeder is used by our sales, marketing and success teams. We use it to provide real-time visibility into what companies are visiting our website along with the source, specific pages visited, and for how long. This provides value in a few areas for us:
  1. Our Success Team knows when current customers are looking at our pricing or comparison pages. This helps us reach out and improve customer experience – ultimately helping reduce churn.
  2. Our Marketing Team takes visitation data to help score accounts based on interest level.
  3. Our Sales Team uses the data to see specific pages the account finds interesting. For example if they visit a specific feature page we know they may be looking for a solution in that area. Additionally, you can tag each visitor with custom fields so your team knows which rep is on which account. The latest integrations also make it easy to see if you have a current opportunity or customer with any of the accounts as they all sync up quite nicely.

Pros

  • Identifying Companies on your Website
  • Providing Context (Source, Pages Visited, Location, Time on site)

Cons

  • Leadfeeder has basic lead Tagging capabilities and some native integrations. It would be great to see more lead Activity Tracking and integration capabilities that sync with sales tools so a team could hypothetically keep their eyes on Leadfeeder-only while updating the CRM/sales tool.

Likelihood to Recommend

It always depends. It's a great tool however there are also a lot of alternatives out there. Some are free now and some are part of entire ecosystems. If you use Pipedrive or other tools that are not part of a full ecosystem or suite of tools like HubSpot then this is a great tool to consider. I haven't seen much development recently, but have seen big strides in terms of integrations and partnerships.
VU
Verified User
Director in Marketing (11-50 employees)
Vetted Review
Dealfront
3 years of experience

Understanding your website traffic with ease

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

With Leadfeeder, the visibility of visitors on the company website has become completely transparent. The best part of the tool is that we can identify the companies for the sales team to prospect or for the marketing team to target, as per email campaigns or social promotions. The overall focus on getting account information, such as possible contacts or lead score that is the health of the lead, also helps us understand the low-hanging fruit in the business domain.

Pros

  • Account/visitor identification
  • Lead scoring
  • Contact identification

Cons

  • Traffic visibility
  • Prospects connect
  • Strategy development

Likelihood to Recommend

When we started our journey on DxSherpa in the ServiceNow domain understanding the audience was one of the most important things we had to focus on! With Leadfeeder, we could identify the accounts visiting us, the reach of our campaigns, and also connect it with our CRM to track the leads.
AR
Animish Raje
Sr. Marketing Executive in Marketing at DxSherpa Technologies (201-500 employees)
Vetted Review
Dealfront
2 years of experience
View profile

Solid Tool For Market Intelligence, Website Insight, & Direct Outbound Leads

Rating: 9 out of 10
Incentivized

Use Cases and Deployment Scope

Leadfeeder is used as a supplement to our lead generation efforts. Like most SaaS companies that CTA to a demo, only a small percentage of visitors are ready to convert to a fairly 'bottom of funnel' conversion on their first visit (or even on a repeat visit).

Remarketing ads obviously help but getting the sense of who is visiting our site & what pages they are visiting gives us insight about the quality of our site, about our market, and for potential targeted outbound efforts as well.

It helps with market intelligence and lead generation.

Pros

  • Shows you organizations that visited your site
  • Shows you the exact "path" visitors took on your site (even across multiple sessions of visiting)
  • Gives some data on geography and market industry segments visiting your site

Cons

  • Obviously if you are selling to larger companies or governments, it can be a shot in the dark as to whether you can hit outbound on the right person from the org who visited your site so it can be a time suck in that regard - - low certainty

Likelihood to Recommend

Leadfeeder is great for teams with SDRs that need sources for them to hunt after to generate quality leads.

It's also good for marketing teams who want to understand how well their site is attracting the right kinds of traffic and if the site is funneling people along the right paths for them to see the content most relevant to them.
SD
Steven Daar
Head of Growth in Marketing at Litterati (11-50 employees)
Vetted Review
Dealfront
2 years of experience

Leadfeeder is a great value for the price

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

We currently use LeadFeeder to track what businesses are coming to our website. It has helped us to find companies that visit us that may not necessarily contact us directly. This allows us to bring in additional revenue that we would not have been able to realize before. This software has led us to close roughly 5-10 additional sales a month.

Pros

  • Close more sales
  • Find people who have visited our website that did not directly contact us
  • Get us to decision makers in companies

Cons

  • Better export functionality.

Likelihood to Recommend

This service is perfectly suited for B2B sales scenarios. [In my experience] people who sell B2C would not be able to use this as it doesn't locate the actual person just the company along with a list of contacts for that company.
RE
Robert Evans
Operations Manager in Corporate at Skutchi Designs, Inc. (11-50 employees)
Vetted Review
Dealfront
1 year of experience

Quality conversions with minimal effort

Rating: 7 out of 10
Incentivized

Use Cases and Deployment Scope

We use Leadfeeder to monitor traffic that comes through our revamped website. It allows us to see current connection and link them with Zoho as well as potential new leads. I love the sorting features allowing me to see when and where companies make contact as well as how often. The visuals allow me to easily sort out what could be a potential good lead as compared to a possible misclick or filler lead.

Pros

  • Visually allows you to track what companies/contacts are coming through on website traffic.
  • Organize and rate the quality of new and current leads.
  • Connect with programs like Zoho allowing us to easily intergrade our CRM with the information.

Cons

  • Once a lead is marked or noted as "poor", place those leads in a separate location to clear the visual field.
  • Combine clearly duplicate locations/IPs/or names.

Likelihood to Recommend

If you're looking to find new sales/customer contacts and are not a fan of complete "cold calling", Leadfeeder is a great source for finding those contacts or companies which may benefit you as they're clearly already looking at you. It weeds out half of the footwork for you.
AC
Alexis Carroll
ECommerce Specialist in Marketing at Yard Truck Specialists (51-200 employees)
Vetted Review
Dealfront
2 years of experience

Increase effectiveness in B2B through Echobot data crawling

Rating: 10 out of 10
Incentivized

Use Cases and Deployment Scope

Echobot is a brilliant tool to facilitate B2B market research. At Vodafone Germany, we primarily use it in B2B sales to decrease time of customer research. It also allows sales reps to be notified, if their stakeholders change or stay current on other relevant customer events. The tool is user friendly to the extent of being self-explanatory. The vast amount of Echobot crawled data may also be considered, when looking to enhance your company's own customer (CRM) data and to improve your marketing effectiveness. All information is public, so there are no GDPR-compliance issues to consider.

Pros

  • Data crawling.
  • User friendly.
  • Sales effectiveness.
  • Marketing effectiveness.
  • GDPR compliant.
  • Salesforce API.
  • Customer support.
  • Mobile app.

Cons

  • Increase user rights management.

Likelihood to Recommend

Echobot is ideal for one-click customer research for sales agents and data mining for marketing purposes.
DJ
David Johannes Franck
Senior Product Manager in Product Management at Vodafone (10,001+ employees)
Vetted Review
Dealfront
3 years of experience
View profile