Apollo.io vs. Demandbase One

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Apollo.io
Score 8.5 out of 10
N/A
Apollo is a sales platform that helps revenue teams find and engage leads, automate outreach, manage deals, and enrich data.
$59
per month per user
Demandbase One
Score 7.8 out of 10
Small Businesses (1-50 employees)
Demandbase is presented as a pipeline AI platform used by GTM teams to automate growth. It creates a unified view of data, insights, actions, and outcomes, so B2B enterprises can align and execute their account-based GTM strategies.N/A
Pricing
Apollo.ioDemandbase One
Editions & Modules
Basic
$59
per month per user
Professional
$99
per month per user
Organization
$1,188
per year per user
No answers on this topic
Offerings
Pricing Offerings
Apollo.ioDemandbase One
Free Trial
YesNo
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
YesYes
Entry-level Setup FeeOptionalOptional
Additional Details20% discount for annual billing on the Basic and Professional plans.The Demandbase One for Sales and Marketing platform fee covers the essential software and services. In addition, there’s a flat fee per user.
More Pricing Information
Community Pulse
Apollo.ioDemandbase One
Considered Both Products
Apollo.io

No answer on this topic

Demandbase One
Chose Demandbase One
Demandbase One is much more of a true ABM tool. Apollo is more helpful in finding customer data and contact information.
Features
Apollo.ioDemandbase One
Prospecting
Comparison of Prospecting features of Product A and Product B
Apollo.io
8.2
172 Ratings
6% above category average
Demandbase One
-
Ratings
Advanced search8.4168 Ratings00 Ratings
Identification of new leads8.3168 Ratings00 Ratings
List quality7.8170 Ratings00 Ratings
List upload/download8.5159 Ratings00 Ratings
Ideal customer targeting8.0166 Ratings00 Ratings
Load time/data access8.2168 Ratings00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
Apollo.io
8.1
170 Ratings
4% above category average
Demandbase One
-
Ratings
Contact information8.1170 Ratings00 Ratings
Company information8.2170 Ratings00 Ratings
Industry information8.0168 Ratings00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
Apollo.io
7.8
168 Ratings
5% above category average
Demandbase One
-
Ratings
Lead qualification process7.7157 Ratings00 Ratings
Smart lists and recommendations7.6155 Ratings00 Ratings
Salesforce integration8.299 Ratings00 Ratings
Company/business profiles8.1162 Ratings00 Ratings
Alerts and reminders7.7143 Ratings00 Ratings
Data hygiene7.5161 Ratings00 Ratings
Automatic data refresh7.5155 Ratings00 Ratings
Tags7.7132 Ratings00 Ratings
Filters and segmentation8.2158 Ratings00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
Apollo.io
7.7
151 Ratings
3% above category average
Demandbase One
-
Ratings
Sales email templates7.7150 Ratings00 Ratings
Append emails to records7.8139 Ratings00 Ratings
Engagement
Comparison of Engagement features of Product A and Product B
Apollo.io
-
Ratings
Demandbase One
6.0
47 Ratings
24% below category average
Automated routing and prioritization00 Ratings6.439 Ratings
Customer interaction histories00 Ratings6.543 Ratings
Syndicated content00 Ratings4.03 Ratings
Personalization00 Ratings6.240 Ratings
Engagement data tracking00 Ratings6.847 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Apollo.io
-
Ratings
Demandbase One
6.6
34 Ratings
16% below category average
Ad campaign creation00 Ratings6.832 Ratings
Display advertising00 Ratings7.232 Ratings
Contextual advertising00 Ratings6.525 Ratings
Social advertising00 Ratings5.826 Ratings
Ad reporting and analytics00 Ratings6.533 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Apollo.io
-
Ratings
Demandbase One
6.7
50 Ratings
13% below category average
Standard visitor segmentation00 Ratings7.049 Ratings
Behavioral visitor segmentation00 Ratings6.846 Ratings
ABM sales intelligence00 Ratings6.548 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
Apollo.io
-
Ratings
Demandbase One
6.6
51 Ratings
13% below category average
3rd party intent signals00 Ratings6.547 Ratings
Downstream intent signals00 Ratings6.646 Ratings
Account identification00 Ratings6.851 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
Apollo.io
-
Ratings
Demandbase One
7.0
44 Ratings
11% below category average
Automated workflow & orchestration00 Ratings7.044 Ratings
Best Alternatives
Apollo.ioDemandbase One
Small Businesses
Lead411
Lead411
Score 8.2 out of 10
Dealfront
Dealfront
Score 9.7 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 10.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Apollo.ioDemandbase One
Likelihood to Recommend
8.7
(162 ratings)
6.2
(222 ratings)
Likelihood to Renew
8.1
(2 ratings)
5.0
(30 ratings)
Usability
8.3
(134 ratings)
6.6
(91 ratings)
Availability
-
(0 ratings)
7.0
(2 ratings)
Performance
-
(0 ratings)
7.3
(2 ratings)
Support Rating
7.0
(6 ratings)
10.0
(50 ratings)
In-Person Training
-
(0 ratings)
6.0
(1 ratings)
Online Training
-
(0 ratings)
9.9
(2 ratings)
Implementation Rating
5.5
(1 ratings)
10.0
(11 ratings)
Ease of integration
-
(0 ratings)
10.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
10.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Apollo.ioDemandbase One
Likelihood to Recommend
Apollo.io
Apollo.io played big role for us in saving $$$ by bringing data mining, AI Email Writing and acting as CRM altogether...for small to medium organization they can surely rely on Apollo.io...and it is doing things mostly right with some room for improvement for sure. Sales and Marketing team saves time in getting their emails drafted based on prompts, list of contacts they can fetch in minutes of time, earlier we used to have seperate tool just to mine data, then we used to upload the CSV file to email marketing tool, then we used to draft email...for all these process we were using three different tools - Apollo.io brought everything under one umbrella.
Read full review
Demandbase
Demandbase One is well-suited for ABM Marketing, providing intent-based account details, account scoring methods, and understanding account intent. It also enables creating a list of accounts and individuals for retargeting based on specific filters. Easy to integrate with Salesforce, LinkedIn, Google Ads, and multiple other channels. Advertising through the Demandbase channel is more effective for advertisers who use retargeting with the intent list.
Read full review
Pros
Apollo.io
  • Firstly, finding the details of the potential customers that is there name, designation email and phone number since these are the most important cases most of the times I can get this data in Apollo.io
  • I can pull the bulk data of the targeted organization, or I can pull the emails based on the location and job titles
  • Apart from the email capture, the thing which helpful is that the email sequence can find emails and send emails in Apollo.io itself and also the report and the dashboard are so clean
  • Friendly UI and UX Apollo.io was the first tool which I used. Since then I'm still using Apollo.io for easy understanding
Read full review
Demandbase
  • The Demandbase UI is user-friendly, easy to navigate and super intuitive.
  • Ad Targeting and budgeting is very concise, the platform tells you how much reach and spend you can expect for each campaign.
  • Person-based ad targeting, they are one of the only platforms that offers this which is a game changer.
Read full review
Cons
Apollo.io
  • There are certain features about prospecting that require updates. For example, if people switch organisations, it should be automatically requesting the new email or new contact data for a particular contact in order to be updated in the system
  • The lead databases that are created if their new addition should automatically be updated in the list that I created with Apollo.io
Read full review
Demandbase
  • Under the "highlighted" section there are only 6 accounts to see. It would be nice to have more than 6.
  • The engagement is rated in "minutes" while that's not really what is being scored. It's a little confusing as to how their engagement is scored.
  • It would be nice to be able to mute or hide of some contacts that we have already spoken to so that it opens space for other prospects.
  • Overall happy with the product
Read full review
Likelihood to Renew
Apollo.io
at this moment Apollo.io seems to be the perfect tool that has mastered all aspects of outbound marketing and CRM to handle and manage sales cycle.
Read full review
Demandbase
Relatively inexpensive service for a decent current awareness service. They have added little in sales functionality in the past year as they focused on building a marketing version of the product. Except for the addition of broader European coverage last spring (thin Equifax records), the database was static over the past year.
Read full review
Usability
Apollo.io
Apollo.io does provide campaign setup help and made my SDRs team's life easier, with the use of lead enrichment, lead distribution, I can manage my team from a single dashboard. It also comes with CRM that helps me navigate the progress on leads and what my SDRs progress.
Read full review
Demandbase
InsideView was extremely user-friendly. I was able to quickly understand how to efficiently use the software and get the most out of the service. I only had a short time to quickly learn how to use the functions offered by InsideView, and I felt confident within the first day of my understanding and ability to successfully use this tool.
Read full review
Reliability and Availability
Apollo.io
No answers on this topic
Demandbase
Seems to always work.
Read full review
Performance
Apollo.io
No answers on this topic
Demandbase
It's pretty fast.
Read full review
Support Rating
Apollo.io
The team wants to solve probelms, but we are finding that they don't know how to solve the more technical issues quickly. I suspect that they don't have a mature process for escalations, and they don't have a usable knowledge base article repository. They seems to push emails around to let us know that people are working on the issues to find solutions, but this takes weeks and oftentimes still leaves us without a resolution.
Read full review
Demandbase
We had an intro session with a customer success rep and were given a rundown of the platform and it was absolutely perfect. The rep was able to show us advanced search options and shortcuts that cut our search time.
Read full review
In-Person Training
Apollo.io
No answers on this topic
Demandbase
She was fine, but we only had one session
Read full review
Online Training
Apollo.io
No answers on this topic
Demandbase
Seeing the demo during the sales cycle, not much training was needed due to this application being plug and play.
Read full review
Implementation Rating
Apollo.io
No answers on this topic
Demandbase
We had to work with InsideView for some custom configurations example we have a custom field in Salesforce called ha location that needed let's say NJ to spell out New Jersey and make certain fields mandatory. They were easy to work with though.
Read full review
Alternatives Considered
Apollo.io
All of these platforms are good and offer valuable tools, but where Apollo.io is different is how this one platform does the job of several different ones. It is nice not having to use multiple platforms to get things done and makes integration and analytics issues occur less often. It is user friendly and constantly working to improve.
Read full review
Demandbase
We selected Demandbase based on their premium B2B DSP, their integrations with third party ad sites and our CRM and tech stack. Their intent signals and ability to integrate the data we have in Demandbase to GCP through their DataStream product to build our own models and leverage in our own dashboards has been extremely beneficial
Read full review
Return on Investment
Apollo.io
  • It provides more opportunities to gather more clients.
  • It gives more results and better results in targeting our sales.
  • It is a more effective way to provide information to a large number of potential clients about the events/ projects the company is offering.
Read full review
Demandbase
  • Save me time doing company research from an average of 25 mins to an average of 7 mins for large ICP accounts.
  • Save me time by integrating the contact research without jumping out of InsideView to do it in a separate app.
  • A morning 10 mins scan of the target company news feed gave me a high level view of the most important news that I need to know regarding my prospect accounts and their respective industries.
Read full review
ScreenShots

Apollo.io Screenshots

Screenshot of people, appearing in ApolloScreenshot of Apollo's data enrichment dashboardScreenshot of a view of unified customer dataScreenshot of Apollo's AI-assisted meetings

Demandbase One Screenshots

Screenshot of Demandbase's B2B DSP, used to optimize for B2B outcomes with Self-Serve and Managed options that allow for complete control over who, how, and where ad impressions are targeted and delivered to accounts.Screenshot of Demandbase One™'s account-based GTM command center, powering the revenue stack. Its AI-driven engine unifies first and third-party data, streamlines cross-channel execution, and connects all marketing tools with the same data, insights, and workflows.Screenshot of the sales intelligence interface. Account executives and SDRs/BDRs can be more timely and more relevant with sales intelligence, engagement insights, and accurate company and contact data.Screenshot of Screenshot of where AI can be used to find and prioritize accounts looking to buy products and solutions. The AI helps to identify accounts that fit an ideal customer profile (ICP) with a Qualification Score. It then displays which accounts are showing patterns of buying behavior with a Pipeline Predictive Score. And lastly, it displays accounts showing interest in products and competitors using intent data derived from more than 1 trillion B2B signals a month.Screenshot of