Demandbase Reviews

89 Ratings
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Score 8.2 out of 100

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Reviews (1-25 of 28)

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March 28, 2021
Micah Platt | TrustRadius Reviewer
Score 10 out of 10
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Love Demandbase and it's previous version of Engagio. It quickly gives insights on how to connect with my customers and find a way to give them value.
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March 28, 2021
Anonymous | TrustRadius Reviewer
Score 6 out of 10
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Demandbase was purchased as a tool to try to do predictive behavioral marketing and understand better what types of behaviors off of our own website were driving leads and opportunities. It was also intended to be a way to keep track of the level of interest and market to our most important accounts and decision-makers.
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September 24, 2020
Joseph Alleruzzo | TrustRadius Reviewer
Score 8 out of 10
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We use Demandbase in conjunction with our clients to tap into their ABM solutions via self-service. We primarily use the audience identification platform to find the best targets based on site analytics. From there, we activate media through their platform for ad campaigns to reach their business goals.
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July 13, 2020
Suraj Pandit | TrustRadius Reviewer
Score 8 out of 10
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Our sales team loves the views Engagio provides into how their accounts are engaging with our marketing content, website, and so on. It's great when you get a tool like this and don't then need to sell it internally. The way of presenting and mapping the data shows how all are clicking our website.

Personally, I think the best thing about Engagio is the lead-to-account matching it provides. Engagio identifies which of the accounts in your Salesforce a lead would belong to if it were a contact, and then it lets you either auto-convert or write account level data to the lead (like account owner or number of open opportunities).
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February 12, 2020
Andrew Brisebois | TrustRadius Reviewer
Score 6 out of 10
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Demandbase is mostly used by our corporate marketing team to place targetted ads on ideal account types. As Business Development reps, we can view account engagement on ads or websites.
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March 14, 2020
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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It helps you find organizations that are searching for similar products.
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January 15, 2020
Michelle Markelz | TrustRadius Reviewer
Score 8 out of 10
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Demandbase was used as demand generation tool. Its retargeting solution was part of our digital advertising strategy, and its web personalization solution supported our account-based approach to our website. We also used Demandbase's account selection solution to help us choose the accounts we would pursue.
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January 28, 2020
Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Demandbase is used solely by the sales and marketing departments for the purposes of ABM ad campaigns and targeting. By searching companies by intent, we are able to better narrow down and identify the prospective companies with the highest probability of a meeting or sale. The platform works great in allowing us to see which of these targeted companies have visited our website quickly and easily.
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December 04, 2019
Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Engage has been instrumental in keeping track of my communication with prospects/clients and keeping things personal to each prospect/client. I love the fact that it's very account focused and it allows you to see the bigger picture when it comes to the company's organizational structure. I use it across the entire organization.
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December 04, 2019
Anonymous | TrustRadius Reviewer
Score 10 out of 10
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We use Engagio to determine who is engaging with Mulesoft content (directly or indirectly) and to determine how long they have engaged with our content. It is an incredible prospecting tool and allowed my team to prioritize people and accounts effectively and efficiently.You can search by account owner or by specific account, which is very helpful!
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December 04, 2019
Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Engagio is used at my company to track activity and engagement for my customers and prospects. Our sales department uses it to see what content people are interacting with and what contacts may be evaluating our company. It gives us insight to reach out in a timely manner to increase the likelihood of getting a meeting.
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November 26, 2018
Jay Kang | TrustRadius Reviewer
Score 9 out of 10
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We use Demandbase for our ABM efforts where we are targeting and doing our outbound marketing to large enterprise companies who may be looking to purchase IT hardware, conferencing equipment, and large displays. It is being used by a few people in our B2B marketing team however we may expand the usage to our sales team in 2019. Demandbase allows us to advertise specifically to the companies we want and through their analytics tools; we can measure engagement and content consumption. We can prioritize which companies we should focus our marketing on by looking at the engagement level and intent data.
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November 17, 2018
Tesia Ray | TrustRadius Reviewer
Score 10 out of 10
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Use Cases and Deployment Scope

Engagio is our account-based analytics platform that we have used at our company since launching ABM. We use it to understand the impact our marketing has on our target accounts, so that we can have a better conversation with our sales team and really tailor our messaging to help close more clients. Engagio is primarily used only in the Marketing department, but our sales team interacts with the reporting to better target current prospects. What I really value about Engagio is the focus on enabling reporting of account-level metrics for ABM that we can apply to multiple campaigns as we move forward for better success. It has really given us visibility into our account data and helps control our opportunity efforts.
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January 16, 2018
Fedor Paretsky | TrustRadius Reviewer
Score 8 out of 10
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As the only website Engineer working in a startup that critically uses website visitors to analyze interest in our company at this stage, Demandbase has provided a great tool to understand the demographics of about 85% of the traffic that visits our website. The data it also provides is also great to use to attribute to the sales that our business makes and helps us capitalize on our targeted advertisements to increase our sales at this stage.
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April 04, 2018
Reinier Martens | TrustRadius Reviewer
Score 7 out of 10
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We use Engagio within the sales department. It is mainly used to measure customer engagement on the website and what their behaviour was as well as recency.

It is connected to Salesforce so you can immediately see opportunities, and if it is a good time to reach out again or adjust sales techniques
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December 05, 2017
Jaimie Bakas (Crandell) | TrustRadius Reviewer
Score 7 out of 10
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We currently use Demandbase in support of our tier 1 campaigns for ABM display. We also have the full suite of offerings from Demandbase for the web, personalization, progressive profiling, web traffic analysis, ect. I really like their newest offerings with the acquisition of Spriderbook so that we're now enabled to garner the insights from our media investment and share those with Field Marketing to then assist sales with their outreach.
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May 23, 2017
Mitchell Hanson | TrustRadius Reviewer
Score 10 out of 10
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While there's lots of focus in account-based marketing applications to enable lead to account matching, and coordinated plays, campaigns and orchestrations, what I really appreciate about Engagio is the focus on enabling reporting of account-level metrics for ABM. It puts them in pole position as the platform for an ABM program. And yes, the lead to account matching is flawless and the time to value was fairly instantaneous.

Engagio has been the backbone of my ABM program. It's really helped me understand my account-level benchmarks, report on them to my C-suite to prove the value of my and my teams efforts, and get my sales team excited and involved.
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September 19, 2016
Dion Jones | TrustRadius Reviewer
Score 10 out of 10
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Use Cases and Deployment Scope

Demandbase is used to identify if our target accounts are visiting and engaging with our website.
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June 09, 2016
José Rafael Parr | TrustRadius Reviewer
Score 9 out of 10
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Use Cases and Deployment Scope

Engagio is our account-based analytics platform. We use it to understand the impact our marketing has on our target accounts, so that we can have a better conversation with our sales team. Right now, Engagio is primarily being used by Marketing & Sales, though we also have users in our Alliances team and Customer Success.
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June 03, 2016
Paul Falworth | TrustRadius Reviewer
Score 9 out of 10
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Engagio sits on top of Vera's Marketo and Salesforce implementation providing account-based (ABM) views for both sales and marketing. Engagio's heat maps allow Vera to understand from the account level down to both matched-leads and contacts engagement (by minutes), title groupings (C-Suite, VP, director, manager, IT, security) as well as individual prospect activities visualized by line charts, heat maps and logo'd icons. I've set up Engagio by sales development rep (SDR) and account executive (AE) views to allow them to take immediate sales action. I love Engagio's tight out-of-the-box integration with Marketo and SFDC with just an hour's setup. Wow!
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April 26, 2019
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Use Cases and Deployment Scope

Engagio is being used by the marketing and sales teams to identify accounts that we might want to target for ABM campaigns. The sales team also uses Engagio engagement reports to see which of their accounts are interacting with us the most and might be low hanging fruit for them to further nurture.
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May 21, 2018
Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Demandbase is being used so we can target specific companies with ads and also in our own website create company-specific and industry-specific content to generate more quality leads. We also use Demandbase with Google Analytics to show our Sales Reps their accounts activities on our site even if they are not filling out any forms. Demandbase it helps us target more specifically some companies when we believe they are closer to buy or more interested in our products and services
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February 25, 2015
Naveen Jain | TrustRadius Reviewer
Score 9 out of 10
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Use Cases and Deployment Scope

Denmandbase allows us to create personalized user experience for anonymous visitors on our site, leading to higher engagement and conversion.
Demandbase basically provides additional data such as industry, industry, whether the visitor company is B2B or B2C, etc. about the visitors to our sites.
We have currently implemented it on selected sites and have plans to implement it all the external sites.
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May 08, 2014
Tom Berger | TrustRadius Reviewer
Score 10 out of 10
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Use Cases and Deployment Scope

Demandbase Advertising allows us to eliminate marketing waste by displaying banners to only those companies and industries we are trying to reach. Demandbase Analytics enables us to segment, analyze and prioritize our data for actionable insights. The Content module gives us the ability to tailor our message to individuals based on company, industry or company size. Demandbase Forms helps us increase our conversion rates on our lead generation forms.
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February 13, 2014
Adam Greco | TrustRadius Reviewer
Score 8 out of 10
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Use Cases and Deployment Scope

I use Demandbase to uncover who is accessing my website (and my client's websites) in order to better analyze web traffic and target content based upon Company, Industry and Company Size. It helps me see who is using my website before they self-identify themselves, which helps my sales team know who is interested in our products.
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What is Demandbase?

Demandbase offers a comprehensive set of marketing solutions purpose-built for the account-based needs of B2B. The Demandbase B2B Marketing Cloud includes Advertising, Marketing, Sales and Analytics solutions. According to the vendor, their solution provides B2B marketers with an unprecedented ability to get results from their existing marketing technology.


Demandbase Features

Has featureAccount-Based Advertising
Has featureWebsite Personalization
Has featureABM Analytics
Has featureAI-Driven Account Identification
Has featureAI-Driven Sales Development
Has featureConversion Optimization
Has featureAI-Driven Content Recommendations
Has featureAudience Segmentation
Has featureReal-Time Intent

Demandbase Integrations

Conversion optimization, CMS, CRM, Analytics platforms, Content marketing, Sales enablement, MAS

Demandbase Competitors

Terminus ABM Platform, Dun & Bradstreet

Demandbase Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:Global
Supported Languages: English

Frequently Asked Questions

What is Demandbase's best feature?

Reviewers rate Implementation Rating highest, with a score of 10.

Who uses Demandbase?

The most common users of Demandbase are from Mid-size Companies and the Computer Software industry.