Demandbase

Demandbase

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Top Rated
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Score 8.2 out of 100
Top Rated
Demandbase

Overview

Recent Reviews

Best in class ABM platform

8 out of 10
March 21, 2022
We use Demandbase to support our account based marketing needs. It's an application that allows us to see which companies in our …
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ABM Super Tool

8 out of 10
January 14, 2022
Demandbase helps us solve the problem of knowing what our customers are interested in. It gives us a true ABM window into the things that …
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Great features and value

10 out of 10
August 30, 2021

We utilize Demandbase to organize data across disparate platforms to create a complete view of account activity. It also allows Marketing …

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Awards

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Pricing

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What is Demandbase?

Demandbase is all about Smarter GTM™ Their solutions unite sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

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Product Details

What is Demandbase?

Demandbase is all about Smarter GTM™

Their solutions unite sales and marketing teams around rich, reliable Account Intelligence, activated wherever customers are interact with: in advertising, account-based experience (ABX), sales, and across systems. This helps users spot opportunities earlier, engage more intelligently, and close deals faster.

Demandbase Features

  • Supported: Account-Based Advertising
  • Supported: Website Personalization
  • Supported: ABM Analytics
  • Supported: AI-Driven Account Identification
  • Supported: AI-Driven Sales Development
  • Supported: Conversion Optimization
  • Supported: AI-Driven Content Recommendations
  • Supported: Audience Segmentation
  • Supported: Real-Time Intent

Demandbase Integrations

  • Conversion optimization
  • CMS
  • CRM
  • Analytics platforms
  • Content marketing
  • Sales enablement
  • MAS

Demandbase Competitors

Demandbase Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesGlobal
Supported LanguagesEnglish

Frequently Asked Questions

Terminus ABM Platform are common alternatives for Demandbase.

Reviewers rate Implementation Rating highest, with a score of 10.

The most common users of Demandbase are from Mid-sized Companies (51-1,000 employees) and the Computer Software industry.

Comparisons

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Reviews

(1-25 of 38)
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Score 7 out of 10
Vetted Review
Verified User
Review Source
We use Demandbase for display campaigns to surround our prospects and customers with relevant content, new product offerings, trial offers, competitive campaigns, etc. We run 3-5 campaigns quarterly through Demandbase. We leverage Demandbase intent to ensure we are showing our prospects and customers the most relevant content based on their web activity or intent keywords.
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Demandbase to support our account based marketing needs. It's an application that allows us to see which companies in our territories are researching our software solution. We are able to see the content they engage with to help us get warmer introductions rather than completely cold demand generation. It helps us focus on the right accounts to reach out to.
Score 9 out of 10
Vetted Review
Verified User
Review Source
DemandBase has helped us scale our marketing programs across the board. We leverage DemandBase to segment our target audience, as well as utilize intent signals to identify accounts that are increasing engagement. We also use the personalization tool to personalize the website by segment and journey stage. This has increased conversion on our homepage as well as increased time on the website by over 300%.
February 17, 2022

Best ABM Platform

Arpana Priyadarshini | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Demandbase to understand intent and engagement data at the account level, and such insights help our sales team to know how their accounts are engaging, so they plan their outreach. It also helps them to optimize their time to close more deals. We also use Demandbase as a source of truth for all kinds of engagement like digital ads, organic visits, marketing emails, website chat, etc.
Cass Holloway | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
It allows me to specifically, target accounts and industries in my territory which maximizes my productive time going after accounts that have shown some level of interest in our planning solutions, instead of broadly pursuing unqualified accounts in my territory which is a huge waste of time and resources. With Demandbase, I can hone in and develop specific messaging and campaigns that target somewhat qualified accounts.
January 14, 2022

ABM Super Tool

Trent Johnson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Demandbase helps us solve the problem of knowing what our customers are interested in. It gives us a true ABM window into the things that drive their progress and growth. For example, it helps me select which customers are interested in digital transformation and cloud growth. Thus, I can enter conversations with them equipped with lots of tools for success.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Demandbase offers comprehensive account-based marketing/sales support and provides detailed insights to account engagement across our target accounts. We were able to leverage the platform to set up our account-based marketing program from the ground up and rely on the analytics Demandbase provides to understand how our target audiences engage with our content and further discover where these companies are at in the buyer journey and surface the insights to our sales team to help to kick off conversations with prospects.
Tony Purstell | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
First, it shows me whall accounts are in my territory if they are in Salesforce already. Gives me all the information about the accounts I need. Find out what accounts in my territory what is happening in those accounts that relate to my business.
Steven Tsao | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
We use Demandbase One (AKA Engagio) to track website visitors, spiking accounts, and their digital behavior once on our domain, and assign lead and account scores to them. Engagio allows us to know which accounts are coming to our site, and what are they doing during their visits. Another problem resolved is to reveal the contacts who are on our site.
Score 10 out of 10
Vetted Review
Verified User
Review Source

We utilize Demandbase to organize data across disparate platforms to create a complete view of account activity. It also allows Marketing to prioritize accounts by engagement and present valuable insights to sales and enhance multi-touch tracking and conversion analytics. Demandbase also enables account highlights, engagement trends and activities to be viewed on the Salesforce account record.


Score 6 out of 10
Vetted Review
Verified User
Review Source
Demandbase was purchased as a tool to try to do predictive behavioral marketing and understand better what types of behaviors off of our own website were driving leads and opportunities. It was also intended to be a way to keep track of the level of interest and market to our most important accounts and decision-makers.
Joseph Alleruzzo | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We use Demandbase in conjunction with our clients to tap into their ABM solutions via self-service. We primarily use the audience identification platform to find the best targets based on site analytics. From there, we activate media through their platform for ad campaigns to reach their business goals.
Suraj Pandit | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Our sales team loves the views Engagio provides into how their accounts are engaging with our marketing content, website, and so on. It's great when you get a tool like this and don't then need to sell it internally. The way of presenting and mapping the data shows how all are clicking our website. Personally, I think the best thing about Engagio is the lead-to-account matching it provides. Engagio identifies which of the accounts in your Salesforce a lead would belong to if it were a contact, and then it lets you either auto-convert or write account level data to the lead (like account owner or number of open opportunities).
Score 7 out of 10
Vetted Review
Verified User
Review Source
Demandbase is used solely by the sales and marketing departments for the purposes of ABM ad campaigns and targeting. By searching companies by intent, we are able to better narrow down and identify the prospective companies with the highest probability of a meeting or sale. The platform works great in allowing us to see which of these targeted companies have visited our website quickly and easily.
Michelle Markelz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Demandbase was used as demand generation tool. Its retargeting solution was part of our digital advertising strategy, and its web personalization solution supported our account-based approach to our website. We also used Demandbase's account selection solution to help us choose the accounts we would pursue.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Engage has been instrumental in keeping track of my communication with prospects/clients and keeping things personal to each prospect/client. I love the fact that it's very account focused and it allows you to see the bigger picture when it comes to the company's organizational structure. I use it across the entire organization.
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Engagio to determine who is engaging with Mulesoft content (directly or indirectly) and to determine how long they have engaged with our content. It is an incredible prospecting tool and allowed my team to prioritize people and accounts effectively and efficiently.You can search by account owner or by specific account, which is very helpful!
December 04, 2019

Engagio is great!

Score 10 out of 10
Vetted Review
Verified User
Review Source
Engagio is used at my company to track activity and engagement for my customers and prospects. Our sales department uses it to see what content people are interacting with and what contacts may be evaluating our company. It gives us insight to reach out in a timely manner to increase the likelihood of getting a meeting.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Engagio is being used by the marketing and sales teams to identify accounts that we might want to target for ABM campaigns. The sales team also uses Engagio engagement reports to see which of their accounts are interacting with us the most and might be low hanging fruit for them to further nurture.
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Demandbase for our ABM efforts where we are targeting and doing our outbound marketing to large enterprise companies who may be looking to purchase IT hardware, conferencing equipment, and large displays. It is being used by a few people in our B2B marketing team however we may expand the usage to our sales team in 2019. Demandbase allows us to advertise specifically to the companies we want and through their analytics tools; we can measure engagement and content consumption. We can prioritize which companies we should focus our marketing on by looking at the engagement level and intent data.
Tesia Ray | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
Engagio is our account-based analytics platform that we have used at our company since launching ABM. We use it to understand the impact our marketing has on our target accounts, so that we can have a better conversation with our sales team and really tailor our messaging to help close more clients. Engagio is primarily used only in the Marketing department, but our sales team interacts with the reporting to better target current prospects. What I really value about Engagio is the focus on enabling reporting of account-level metrics for ABM that we can apply to multiple campaigns as we move forward for better success. It has really given us visibility into our account data and helps control our opportunity efforts.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Demandbase is being used so we can target specific companies with ads and also in our own website create company-specific and industry-specific content to generate more quality leads. We also use Demandbase with Google Analytics to show our Sales Reps their accounts activities on our site even if they are not filling out any forms. Demandbase it helps us target more specifically some companies when we believe they are closer to buy or more interested in our products and services