FormAssembly Reviews and Ratings

Rating: 9.3 out of 10

Score

9.3 out of 10

Community insights

TrustRadius Insights for FormAssembly are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

SalesForce integration: Many users have praised the SalesForce integration, with some stating that it is robust and versatile. Users appreciate the ability to map specific fields with form values and utilize detailed formulas. The option to bypass assignment rules on a per-form basis and create customized logic for various actions such as creating cases or leads has also been highly valued by reviewers.

Simplicity of form creation process: Reviewers frequently mention the simplicity and intuitiveness of the form creation process. Over the years, the platform has improved its drag and drop interface, making it quick and easy to edit forms. The ability to assign values to fields simplifies conditional form building, which has been well received by users. Overall, reviewers find the form builder to be very well done and easy to use.

Customization options for viewing responses: Many users appreciate the customization options available for viewing responses. They highlight that it is possible to choose which columns show up in the response window, making it easy to find records at a glance. Additionally, they like the option to quickly download all responses to Excel for efficient management and organization of form data.

Reviews

36 Reviews

FormAssembly review

Rating: 10 out of 10

Incentivized

February 3, 2026

Use Cases and Deployment Scope

We use FormAssembly to register adult learners for professional development trainings, and to collect evaluations at the conclusion of the sessions. We are able to pass the information directly to Salesforce and track the responses easily through Salesforce and email alerts. FormAssembly also allows us to screen people for courses that have prerequisites, and collect different relevant data based on responses.

Pros

Easy to add branding/logos to forms
Conditional questions for screening and follow up
Being able to save predefined field sets and clone existing forms is super helpful!
Ability to connect to Salesforce, Google, etc is really useful

Cons

I really wish the form list was wider! A lot of our forms have similar names and max width of only 800px with no text wrapping makes it difficult to find when searching!

Likelihood to Recommend

FormAssembly is really great for registrations, applications and collecting feedback. There are some times when we don't use it for feedback because it doesn't create graphs, and apparently the system our coworkers' department does. This is only an occasional issue for our department, so I don't really consider it a problem.

Verified User

Manager in Information Technology (1-10 employees)

Vetted Review

10 years of experience

Solid Form Builder for Salesforce Integrations

Rating: 8 out of 10

Incentivized

January 30, 2026

Use Cases and Deployment Scope

We use FormAssembly to build forms to enable external stakeholders (including customers and contractors) to submit data into our Salesforce instance. We use Salesforce across many aspects of our operation, but Salesforce provides fairly limited options to create forms allowing non-Salesforce users to send data into Salesforce. We've found FormAssembly's easy-to-use Salesforce connector to be invaluable in plugging the gap and allow us more options to intake data.

Pros

Salesforce prefill is a powerful way to prefill forms with records from Salesforce and prevent duplicate data entry.
Salesforce submission connector allows us to create some pretty complex and powerful logic to process form submissions into Salesforce data.
General form prefill options via query strings in the URL is a helpful feature.
The ability to use custom CSS and javascript on the page makes the forms very extensible and has been helpful to give us even more functionality.

Cons

Improved design and templates could make it faster for us to create mobile-optimized, beautiful forms - we find the current templates are functional but we have considerable work to do in cases to make them feel more in line with our branding.
We would welcome additional security and authentication features on form submission, including potentially 2-factor authentication in order to verify that a submitter matches a user in our database, or IP restriction on who can submit.
We would love to be able to organize forms across more levels of hierarchical organization, such as using folders/directories to organize different types of forms.

Likelihood to Recommend

Our primary use case for FormAssembly involves using it for data intake into Salesforce. We've found that FormAssembly for the cost is the best and most flexible form builder on the market to allow us to quickly create and test forms to get data into Salesforce. We've even been able to accommodate quite complex logic in FormAssembly forms to process form data into actionable information internally. Outside of the specific Salesforce power-ups, I probably would not be as keen to recommend FormAssembly over other applications such as Google Forms. While we love the Salesforce connectivity, I would say there are other apps on the market that offer better options in terms of sharing settings, user validation, and overall look and feel of the forms.

Verified User

Team Lead in Product Management (501-1000 employees)

Vetted Review

10 years of experience

Clean Workflows

Rating: 10 out of 10

Incentivized

January 29, 2026

Use Cases and Deployment Scope

Workflows are extremely helpful to handle reimbursement requests from contractors that then get funneled to the appropriate department for approval. It even sends the e status notification. <div>

</div><div>It saves us a great deal of time and gets our people reimbursed faster. </div>

Pros

Handling complex logic
Passing data between forms
Allowing for unique styles to fit the tone of both the company and the task.

Cons

Reporting filters and list views on workflow responses aren’t always intuitive. It gets the job done though.

Likelihood to Recommend

Integrating with the Salesforce is great. Complex logic is awesome. A simple survey can sometimes be handled more cheaply with other tools.

Verified User

Administrator in Engineering (11-50 employees)

Vetted Review

3 years of experience

FormAssembly for tourism marketing

Rating: 8 out of 10

Incentivized

January 27, 2026

Use Cases and Deployment Scope

We use FormAssembly to support the development of online forms as part of our programs that support tourism promotion for British Columbia. We needed our forms to be easy to build and to feed data into our Salesforce instance. The use cases are primarily around registration of users into our systems to join the tourism-related programs.

Pros

The interface is easy to understand
The integration with Salesforce is seemless
It retains the form data in case we need to access it later as a backup

Cons

we could always use more styling options when it comes to the form builder
in our past use of the form builder when adding attachments to a form, there was an upload limit of 35MB. It would be great if this limit was increased.

Likelihood to Recommend

FormAssembly is great if you need to build forms quickly and efficiently with a simple workflow and one way data flow. For scenarios where you require a logged in experience for a user to save and come back to their form submission we found it less suitable.

Verified User

Manager in Information Technology (51-200 employees)

Vetted Review

3 years of experience

Solid piece of software

Rating: 8 out of 10

Incentivized

January 27, 2026

Use Cases and Deployment Scope

We use FormAssembly to populate client information to populate into an agreement we've created. All information is assigned to a data point within the agreement. This information is then transferred directly into the agreement, which populates the agreement. FormAssembly is essential to gathering all client data in a clean and concise format.

Pros

Captures data
direct transfer into our documents
ability to customize

Cons

could be faster
learning curve is steeper than others
can be difficult to set up

Likelihood to Recommend

FormAssembly is a solid option to capture data input to be transferred in to an agreement already written. However, it requires the creation of the data points, which can be cumbersome. I could see FormAssembly not being as much of a use to agreements that are not standard and will need a lot of customized fields.

Verified User

Director in Legal (5001-10,000 employees)

Vetted Review

3 years of experience

Excellent Tool for Forms and Workflows

Rating: 9 out of 10

Incentivized

October 6, 2025

Use Cases and Deployment Scope

Our main use of FormAssembly is for our lead form, which we put on our website landing pages and share with our lead vendor. This allows us to have one main front door into our Salesforce org. We also have an internal lead form that our staff use to fill out when speaking to leads on the phone. There are a few other forms and workflows in our organization that I'm excited to eventually move into FormAssembly. This will make the processes easier for both our staff and customers, and improve data integrity as we can connect the forms to Salesforce.

Pros

Easy basic form-building
Easy integration (Salesforce)
Helpful knowledge base

Cons

The option for an occasional call and screenshare would be nice.
Administration and setup (user management, granting access, etc.) could be simpler
While a basic form is easy to build, I wish customization (text, size, placement, etc.) were easier without knowing CSS.
It would be helpful to be able to subscribe to reports - that is, instead of manually downloading a CSV each week, receiving an email with the list of responses specified.

Likelihood to Recommend

FormAssembly has worked very well for our organization and has met our needs so far. It seems to be one of the top choices for organizations that use Salesforce as their CRM. I would give it a 9 and not a 10 only because I don't know the competition and because of the areas of improvement that I listed previously.

James Whittemore

Salesforce Administrator in Information Technology at Los Angeles Pacific University (51-200 employees)

Vetted Review

3 years of experience

View profile

The ROI-Driven Tool That Saved Us 97000 Sheets of Paper.

Rating: 9 out of 10

Incentivized

October 5, 2025

Use Cases and Deployment Scope

The majority of our usage is digitizing our forms, especially without clinical teams. We have Clinical assessment forms like the Braden Scale, Abbey Pain Scale Management, Delirium Screening, FRAT Assessment, Oral Health Assessment, Cornell Scale Assessment, Resident Risk Assessment, Bed Rail Assessment, and so much more. Other usage is for our staff to update their own records without having to log in to Salesforce, which gives them a much convenient way to update their own records.

Pros

Salesforce Integration.
LookUp Fields.
Easy Connectors understanding.

Cons

Easier Page customization.
More Aesthetic templates.
CSS editing isn't for all users.

Likelihood to Recommend

Digitizing your company's physical paper transactions. Once digitized, your staff/users can easily access it with their mobiles or anything that has a browser. This gives them convenience and saves paper waste. Some scenarios I think are when some people would like to treat from assembly as a document signing platform like DocuSign or Conva.

Verified User

Administrator in Information Technology (201-500 employees)

Vetted Review

4 years of experience

Great for Salesforce orgs and data hygiene

Rating: 10 out of 10

Incentivized

October 3, 2025

Use Cases and Deployment Scope

It's great at letting our program participants enter their own data that then flows conditionally to our Salesforce org. We validate data on the front end, in FormAssembly, before Salesforce even sees it.

Pros

Salesforce Connector
Visual branding and theming
Data validation
Response review and tracking
Customer service

Cons

Integrations with other databases (we use Sage Intacct for finance)
More centralized/blanket meta-management of forms
Webinars are often skimpy on instructional content and frequently feel more like commercials
Would be great to establish Salesforce Connector Groups or references that can be applied to multiple forms at once -- it's a pain to reestablish user credentials on each and every single credential when our goal is to use a single service account on all of them.

Likelihood to Recommend

FormAssembly is great for front-facing form entries where sophisticated back-end logic might be useful, or where data transformation could help with hygiene in a destination database. We love the Salesforce Prefill Connector that ensures our form fillers are always using the most current available picklist options and lookups when adding data to our database.

Unfortunately, we have found that the relative absence of other kinds of connectors means we have to pass FormAssembly data into our Salesforce org and then pass it onward from there, which requires additional administrative overhead to manage cleanly.

Verified User

Director in Information Technology (501-1000 employees)

Vetted Review

1 year of experience

Love FormAssembly

Rating: 10 out of 10

Incentivized

October 3, 2025

Use Cases and Deployment Scope

We use FA for scholarship forms and loan applications, event sign ups and admission applications, graduation applications, registration forms and more. The loan application calculates values so that our staff and students don't have to. Our graduation application sends out a note to the student's advisor. Our graduation audit pulls relevant details for the advisor to see directly on one screen. We use it quite extensively and make use of masking, calculations, variables, multi-form flows, and more.

Pros

Providing enough customization to solve complex business cases
Great documentation
Easy user interface

Cons

Recently I tried to build a two-part form that would check for a record of a particular type was unable to do it. I don't remember what the final limitation was that made it impossible, but it would have been nice to build. I think it was something to do with not being able to use certain field types in the Connector.
Honestly, I'm usually a big critic, but I love FA so I don't have much to say!
It is a little pricey for small orgs like us.

Likelihood to Recommend

It's outstanding for the two-way Salesforce connection and for the amount of customization available. We recently reviewed multiple other form solutions, and nothing came close to being able to offer the same robust functionality Salesforce does.

Verified User

Manager (51-200 employees)

Vetted Review

5 years of experience

Formassembly is Great.

Rating: 10 out of 10

Incentivized

October 2, 2025

Use Cases and Deployment Scope

We use it for external facing web forms allowing constituents to sign up for the many programs we offer.

Pros

The Salesforce integration is fantastic.
Smart lists from Salesforce is also a slam dunk.
The formbuilder itself is straightforward.

Cons

The formbuilder is buggy at times.
I would love to be able to make the formula box bigger when working in the connectors; it's sometimes hard to do so in such a small space. This is also a bit buggy.
The layout of the notifications page often confuses many people. Strange to ask for the email to do the autoresponder, and then set up notifications, and then set up autoresponder.

Likelihood to Recommend

It is really great for information intake, especially when integrating with Salesforce. The save and resume feature is something we like the idea of, but rarely use because it's not aesthetically pleasing, and we cannot adjust the email that gets sent when someone wants to save and resume.

Verified User

Project Manager in Information Technology (11-50 employees)

Vetted Review

10 years of experience

Loading Reviews List....

Home
,
Survey & Forms Building
,
FormAssembly
,
Reviews and Ratings

Solid Form Builder for Salesforce Integrations

Rating: 8 out of 10

Incentivized

January 30, 2026

Use Cases and Deployment Scope

Pros

Salesforce prefill is a powerful way to prefill forms with records from Salesforce and prevent duplicate data entry.
Salesforce submission connector allows us to create some pretty complex and powerful logic to process form submissions into Salesforce data.
General form prefill options via query strings in the URL is a helpful feature.
The ability to use custom CSS and javascript on the page makes the forms very extensible and has been helpful to give us even more functionality.

Cons

Improved design and templates could make it faster for us to create mobile-optimized, beautiful forms - we find the current templates are functional but we have considerable work to do in cases to make them feel more in line with our branding.
We would welcome additional security and authentication features on form submission, including potentially 2-factor authentication in order to verify that a submitter matches a user in our database, or IP restriction on who can submit.
We would love to be able to organize forms across more levels of hierarchical organization, such as using folders/directories to organize different types of forms.

Likelihood to Recommend

Verified User

Team Lead in Product Management (501-1000 employees)

Vetted Review

10 years of experience