TrustRadius Insights
User-Friendly Interface: Several reviewers have praised Helixa for its user-friendly interface, stating that it requires little training …
Overview
What is Helixa?
Helixa Discovery, from Helixa in New York, is the company's core analytics engine that equips users with the tools to understand what’s distinctive about any audience and what they care about.
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What is Helixa?
Helixa Discovery, from Helixa in New York, is the company's core analytics engine that equips users with the tools to understand what’s distinctive about any audience and what they care about.
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.helixa.ai/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Tech Details
What is Helixa?
Helixa Discovery contains a suite of audience intelligence solutions. With them, the vendor states users can:
Utilizing existing subscriptions to Helixa Discovery and MRI or Simmons, Total Consumer View fuses their consumption and intent data with Helixa Discovery’s data for an enriched view of an audience. Helixa’s Total Social View overlays the Helixa interest graph onto a social audience to tell more about the people behind the Tweets and their interests, including media preferences, brand affinities, and what drives them.
See who influencer audience engages with, how they break down in terms of demographics and other Helixa Discovery dimensions. Discover where opportunities lie in influencer marketing and make strategic decisions within a budget. Identify groups based on shared interests, psychographics, even personality types.
Use Total Social View to:
- Segment social audience to understand who is important and what makes them unique
- Uncover their psychographics and personality traits to fine-tune your brand communication strategy
- Discover competitive brand affinities you might have missed before and adjust your strategy to avoid missing important opportunities
Use Total Consumer View to:
- Identify prospects and buyers, and build a communications strategy based on their unique interests and characteristics
- Create detailed personas for people known to have purchased product to both find more of them and keep buyers engaged and returning for more
- Recognize cross-promotion, upsell, and sponsorship opportunities
Use Helixa Influencer View to:
- Find influencers followed by specific segments of your audience
- Discover which influencers or groups of influencers are best suited to spread your messaging
- Make better decisions about spending marketing budget with influencers
Use Helixa Segmentation View to:
- Discover how to communicate more effectively based on different interests and mindsets so messages will resonate
- Build a marketing strategy tailored to the different types of people a brand wants to attract
- Identify underserved audiences who are buying without identifying with a brand and turn them into more passionate customers
Helixa Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Pros
- Cons
User-Friendly Interface: Several reviewers have praised Helixa for its user-friendly interface, stating that it requires little training to navigate. This suggests that the platform is intuitive and easy to use, allowing users to quickly get started with their analysis.
Visually Appealing Output: Many users appreciate the visually appealing output of Helixa, which allows them to double-click into individual attributes of interest. This indicates that the platform provides a visually engaging and interactive experience, enhancing the overall data exploration process.
Efficient Information Gathering: A number of reviewers mention that Helixa makes it simple to quickly gather the information they need. This implies that the platform is efficient in providing relevant data and insights, saving users valuable time in their research endeavors.
Unclear Methodology: Some users have found Helixa's methodology to be unclear compared to other platforms, making it difficult to fully understand how the data is gathered and analyzed.
Reliance on Twitter Data: Concerns have been raised by users about the reliance on Twitter data by Helixa. They worry that this may pose issues in the future, as Twitter may not always accurately represent broader social media or general consumer sentiment.
Difficulty in Finding Full Question/Statements: Several users have mentioned difficulty in finding the full question/statements for certain attributes within Helixa. This lack of clarity makes it challenging for them to fully understand the meaning behind these traits.
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