Hotjar

Score7.9 out of 10

361 Reviews and Ratings

Community insights

TrustRadius Insights for Hotjar are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.

Pros

Valuable customer insights: Users have found Hotjar to be a valuable tool for gaining quick customer insights. Multiple reviewers mentioned that it provides important data for improving their own software, and some users felt that the product offers a practical way to reveal the online behavior and voice of users.

Effective heat mapping: Hotjar's heat mapping feature was praised by multiple reviewers for its accuracy in representing website traffic and providing accessible data. Some users particularly highlighted its ability to quantify the success of page copy rewrites and identify areas where visitors engage with the content. The visual representations provided by Hotjar's heatmaps were also seen as helpful in understanding user interactions and optimizing website layout.

Useful session recordings: Reviewers have found Hotjar's user session recording feature to be highly useful. Some users described it as a real-life view of users navigating through the website funnel, allowing them to retrace the user journey and identify potential stumbling blocks. The recording features provided by Hotjar were also mentioned as valuable in understanding user behavior, addressing usability issues, and enhancing the overall user experience.

Reviews

103 Reviews

Great tool to track platform usage.

Rating: 10 out of 10

Incentivized

June 25, 2024

Use Cases and Deployment Scope

We used Hotjar to track the number of users logging into our platform and how they used it. It was beneficial to see how they were using the platform so that we could make changes to it, clarify things where needed, and improve the user experience.

Pros

Provides insights on platform usage.
Provides recordings of user sessions.

Cons

I felt like the features in the highest-paid tier were not super useful (It might've just been our use case, though).

Likelihood to Recommend

We started using Hotjar when our platform first went live. It was beneficial to track company adoption so that we could inform their leaders on how frequently their team was logging in. It was also super helpful to watch the recordings of how users used the platform to identify bugs or other changes that needed to be made.

Verified User

Administrator (1-10 employees)

Vetted Review

1 year of experience

Amazing tool to understand usability of your website or app

Rating: 10 out of 10

Incentivized

June 24, 2024

Use Cases and Deployment Scope

We use Hotjar to analyze the performance of our website. We use the clickmaps and scrollmaps to understand whether our layout is intuitive and easy to navigate and to see if the most important parts of the website are being seen or interacted with by visitors. It's also easy to find metrics like bounce rates which aren't easily found in Google Analytics

Pros

Easy to use. The platform is intuitive and you can easily set it up
Easy to understand analytics. The metrics aren't hidden under layers of menus, you can easily find what you need
Sessions recordings. It's great to see session recordings in detail, and I also love the timestamps on the session timeline

Cons

Some use cases are not obvious like why you would "save" recordings or heatmaps
The automatic screenshots are not always accurate
Would like if they had more guidance/ resources for how to make the best of the platform

Likelihood to Recommend

Hotjar is amazing for analyzing the user experience on websites. I recommend it for people who want to make sure their website is optimised for whatever goals they have, be it conversions or consumption. Based on Hotjar analytics, you can easily make decisions on how to best optimise any page on the site.

Verified User

Employee in Marketing (11-50 employees)

Vetted Review

1 year of experience

Hotjar is KING!

Rating: 10 out of 10

Incentivized

June 18, 2024

Use Cases and Deployment Scope

We use Hotjar mainly for post-release validation to validate experiments and features. We mainly use the recordings and survey features. For the recordings: We monitor the users' actions and measure them against expected actions to know how our features are used. For the surveys: We usually use the widget as well as the survey features as well.

Pros

Recordings
Surveys
Feedback widgets

Cons

The filtering of the recordings can be done better

Likelihood to Recommend

For large SaaS products with a huge user base. Hotjar is particularly useful for huge products where users perform complex tasks and the user flows are large and intricate. Recordings can be used to monitor users and improve features. Surveys can be used to, from time to time, ask users about their opinions and areas of improvement. The feedback widget is particularly useful for quick feedback.

Verified User

Employee (5001-10,000 employees)

Vetted Review

2 years of experience

Hotjar sits above its competitors with an easy-to-use and robust feature set!

Rating: 7 out of 10

Incentivized

July 17, 2022

Use Cases and Deployment Scope

Hotjar is used with the purpose of collecting continual user feedback, which is important for any product to listen to the user's voice, especially to pain points. This capture of user sentiment over time, in recurring surveys or video recordings, is crucial for teammates who work in product, design, or engineering to make decisions on how to innovate their product for a better user experience.

Pros

Remove assumptions by providing in the moment, contextual insights.
Tracks user sentiment over time.
Ability to quickly and easily launch an intercept survey.
Link up hotjar recordings to a particular a/b experiment or event trigger for specific feedback.

Cons

Difficult to troubleshoot Hotjar issues since there is no line to call.
Limited plan tiers restrict the number of recordings available.
Multiple workspaces can be created for one website which can be redundant.

Likelihood to Recommend

Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.

Alice Wang

Lead UX Researcher in Research & Development at HelloFresh (10,001+ employees)

Vetted Review

2 years of experience

Hotjar, the best tool for heatmaps

Rating: 8 out of 10

Incentivized

July 14, 2022

Use Cases and Deployment Scope

We use it to understand how users behave within a wireframe/mockup. The service provides a Heatmap: it allows to see what captures users' attention. It allows observing movements, u-turns, and rage clicks. But most importantly it gives us back Feedback so that we can hear what users actually think about each of our pages.

Pros

Provide heatmaps
Provide recordings of the sessions
Provide feedback from users

Cons

More user friendly heatmaps
Longer lasting heatmaps
Incomplete tracking

Likelihood to Recommend

Combining polls and heatmaps with a/b testing tools allows me to pick apart exactly why a specific optimization on a page is working and understand any consequences of a user experiencing a new change compared to a user who did not. We run many different campaigns and often like to experiment with A/B tests to ensure that we are doing everything we can to optimize our conversions. By using Hotjar, we are able to get insights that we simply cannot get elsewhere

Verified User

Employee in Customer Service (11-50 employees)

Vetted Review

1 year of experience

Hotjar - a great way to keep tabs on web ux

Rating: 10 out of 10

Incentivized

July 9, 2022

Use Cases and Deployment Scope

We use it to monitor user experiences on our website and gather feedback. We also use it to gather feedback from our members as they use our new membership portal. The intel we gather helps us to determine what is working and not working and to show results to leadership.

Pros

Provide survey's of user experience
Provide automated reports for each survey filled
Data for review

Cons

I don't have any issues to report

Likelihood to Recommend

Hotjar is very well suited to monitoring your web traffic user experience and surveying your users. You can gather feedback on any web-based experience and use it to make informed decisions about what to change, improve, add to your product roadmap, etc. Hotjar should not be used as your sole Customer Service interface. It captures data passively for planning, not individual reaction.

Verified User

Contributor in Marketing (11-50 employees)

Vetted Review

1 year of experience

Easy to use, Easy to Implement and captures invaluable data

Rating: 9 out of 10

Incentivized

July 9, 2022

Use Cases and Deployment Scope

We use Hotjar at our organization to better understand user behavior on our website and we've also used it within our application too. It's great that we can see what the user see and what they are doing and where they are going so we can improve the usability/user journeys. If your looking to make your user's life easier/increase engagement then Hotjar is definitely a tool you should consider.

Pros

Heatmaps - see where your users mouse is pointing
Capturing feedback from the users
Being able to see what the user see's
Easy to implement

Cons

Customize the dashboard view - allow re-ordering of the widgets or hide widgets that aren't being used.
Sometimes when you navigate and you press the back button nothing happens and you need to use the nav on the page but then you have to make a few clicks to get back where you were.
Would be good to have integrations with ticketing platforms like JIRA, Github, and Bugherd in case you come across a bug you can easily raise a work ticket

Likelihood to Recommend

If your looking to improve the user experience on your website/web app then Hotjar is definitely worth you considering. We have used this product on our website and web app for quite a while and it's great to be able to view where a user is on the page, where they're mouse is moving and when they're scrolling etc. It's helped us gain a better insight into user behavior that's allowed us to make improvements to our site and web app.

Alex Richards

Chief Information Officer & Co-Founder in Information Technology at EvaluAgent® (11-50 employees)

Vetted Review

2 years of experience

Verified on LinkedIn

Bringing everything to Light

Rating: 9 out of 10

Incentivized

July 8, 2022

Use Cases and Deployment Scope

While trying to address difficulties in product adoption we decided to start with hotjar. This allowed the product team to get feedback on new & old features, but also us, Customer Success Managers, to review the clients' behavior on the website, see if they were taking the right steps in order to cover their needs and proactively assist them in case they were not utilizing the product in the best way possible.

Pros

Heatmaps with clients activites and actions taken on the platform
Full playbacks of users activity in the platform

Cons

I cannot think of something in specific related to the product. The implementation though took more than initially expected

Likelihood to Recommend

As a user of the commercial team, I am glad that I can know the interactions that my clients have on the platform and how effective they are. This allows me to be sure that they are making the maximum out of their subscriptions and our revenue will only be positively impacted

Verified User

Account Manager in Sales (51-200 employees)

Vetted Review

2 years of experience

Easy and Essential User Behaviour Optimisation

Rating: 7 out of 10

Incentivized

July 8, 2022

Use Cases and Deployment Scope

We use Hotjar to track user behaviour on our website in order to streamline the overall user journey on our site. Hotjar allows us to see what the user is doing and where they encounter any possible "roadblocks" in their interaction with our website. Based on the results, we can carry out optimisations to the content layout and call-to-action incentives where needed.

Pros

Heatmaps give us a visual representation of the user journey
Recordings allow us to re-trace the user journey, allowing us to see where any potential stumbling blocks occur
The live user feedback tool is a very cool option
The admin interface is clean and sleek

Cons

Direct integration with Google Analytics would be a cool option in order to correlate user behaviour to website traffic stats
An option to view the Get Started Guide again would be great
A mobile version of the dashboard would assist in viewing stats on the go

Likelihood to Recommend

Hotjar is well suited to start analysing user behaviour if you need to optimise your website or blog to maximise conversions of your call-to-actions. This is particularly effective when you notice a change in user interaction with your website. You can analyse possible shortcomings and take the required actions accordingly. They have a free plan as well to get started which is a bonus.

Olaf Schaum

Founder in Marketing at LiveSociety (1-10 employees)

Vetted Review

5 years of experience

Hotjar is the best option in price and features compared to the top concurrent softwares

Rating: 10 out of 10

Incentivized

July 8, 2022

Use Cases and Deployment Scope

We use Hotjar to understand users' behavior within a hundred sites and provide them a better experience and also to identify points to improve. Also, there are some of our sites where we ask users to share their opinion so then we can develop better solutions.

Pros

Creating heat maps
Creating click maps
Allowing users to share their opinions

Cons

Sometimes the recordings get stuck and we can't see the full journey of an user
The user feed back feature does not really has a good look'n feel

Likelihood to Recommend

Marketing/UI/UX teams can use it to understand where the key elements of a site should be placed Development teams can use it to develop better websites by understanding what/when/where something is wrong

Leandro Chaves

Desenvolvedor de software in Information Technology at Magicka Performance Digital (201-500 employees)

Vetted Review

6 years of experience

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