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Easy and Essential User Behaviour Optimisation
July 08, 2022

Easy and Essential User Behaviour Optimisation

Olaf Schaum | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Hotjar

We use Hotjar to track user behaviour on our website in order to streamline the overall user journey on our site. Hotjar allows us to see what the user is doing and where they encounter any possible "roadblocks" in their interaction with our website. Based on the results, we can carry out optimisations to the content layout and call-to-action incentives where needed.
  • Heatmaps give us a visual representation of the user journey
  • Recordings allow us to re-trace the user journey, allowing us to see where any potential stumbling blocks occur
  • The live user feedback tool is a very cool option
  • The admin interface is clean and sleek
  • Direct integration with Google Analytics would be a cool option in order to correlate user behaviour to website traffic stats
  • An option to view the Get Started Guide again would be great
  • A mobile version of the dashboard would assist in viewing stats on the go
  • Analysing user behaviour
  • Identifying a user's journey on your website
  • Being able to monitor individual pages
  • We can increase conversions
  • A user's time-on-site is increasing
  • Bounce rates are reduced

Do you think Hotjar delivers good value for the price?

Yes

Are you happy with Hotjar's feature set?

Yes

Did Hotjar live up to sales and marketing promises?

Yes

Did implementation of Hotjar go as expected?

Yes

Would you buy Hotjar again?

Yes

Hotjar is well suited to start analysing user behaviour if you need to optimise your website or blog to maximise conversions of your call-to-actions. This is particularly effective when you notice a change in user interaction with your website. You can analyse possible shortcomings and take the required actions accordingly. They have a free plan as well to get started which is a bonus.