Great Call Tracking Platform
February 28, 2020

Great Call Tracking Platform

Jonathan Berthold | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Invoca

We used Invoca for all call-tracking campaigns we initiated within the agency. Invoca was the main platform we used for our first foray into pay-per-call marketing, which helped us pinpoint the most successful campaigns that allowed us to scale campaigns. Additionally, the ability to create routing paths based on certain advertiser conversion rates allowed us to increase the efficiency of our media buying.


  • Campaign Tracking
  • Custom Routing
  • Call Recording (QA)


  • Telephony fees for short calls
  • Reporting dashboard isn't advanced like other providers
  • Mobile view
  • Increase in media buying ROAS
  • Increase profitability of organic campaigns
  • Client retention
Invoca is far more advanced than CallRail, but my favorite product (which isn't listed here) is by far Ringba. Ringba is the most sophisticated call-tracking platform and provides more customization & detailed reporting dashboards.
Support was standard, but then again, there wasn't a need to reach to support that often.

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Invoca is an ideal solution when building out campaigns that require routing calls to several buyers based on certain conditions.


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