Invoca Reviews and Ratings

Use Cases and Deployment Scope

I used Invoca when I was at Windstream to track calls and make campaign optimizations and to look for opportunities to increase revenue. Invoca was great for letting us listen to calls and track how users came into the IVR. It is a great and easy to use call tracking platform

Likelihood to Recommend

Invoca is suited for marketing campaigns where calls are a conversion. It is easy to set up and integrate with Google ads. It is amazing to be able to use AI signals to see where pain points are and make optimizations where sales are seeing disconnects

Use Cases and Deployment Scope

Invoca is now part of our business family. Call tracking software was our need to understand the demographics of our clients and Invoca is doing this so well. We are utilizing it to track calls, and using the call analytics that it provides us, we can modify our marketing projects and can enhance the experience of our beloved users.

<div>

</div>

Likelihood to Recommend

Management of campaigns is easy with it. It is a great tool if someone [wants to know] which of his campaigns is doing well and getting the most calls. It is quite favorable for all kinds of marketing campaigns and tracking calls is also convenient with Invoca. We are having a wonderful experience of call tracking with Invoca and its functioning and efficiency are beyond our expectations.

Use Cases and Deployment Scope

We use Invoca call tracking in our marketing team within our email campaigns.

We use it to increase our campaign performance by providing insight into the email recipients by making use of the click-to-call option.

Invoca helps us with sales attribution for our campaigns.

It integrates with Salesforce CRM to sync the conversions happening due to our marketing campaign efforts.

Likelihood to Recommend

We are able to reduce non-sales calls by being able to attribute [the source of incoming calls].

But it needs patience and a long time to get the benefits of its AI capabilities. So RoI could be a longer run.

It is expensive if we needed a simple call tracking solution only.

Use Cases and Deployment Scope

We use Invoca to track and manage all of our pay-per-call campaigns for both affiliates and publishers, as well as advertisers. In addition, we use it to designate new DIDs for any of our main numbers to add on features like whispers, tracking, monitoring, and more. Of course, it is used for quality assurance as well.

Likelihood to Recommend

Invoca is a great platform for anyone in the performance marketing space in the pay-per-call arena, as well as any others where call routing and monitoring are important. Although it does take a little while to get comfortable with the platform, it is very powerful when utilized correctly. It is expensive and the contracts are rather hefty, so it may not be for more basic users, but it is the best tracking platform that we've come across.

Use Cases and Deployment Scope

Our agency executes media buys via paid search (Google and Microsoft), social media (Facebook/Instagram and LinkedIn), and programmatic media via several DSPs. Several clients utilize Invoca to track the effectiveness of this media to drive lead activity via phone calls. Tracking the phone calls to the paid search keyword or display placement/creative is essential to analyzing performance.

Likelihood to Recommend

Invoca helps bridge the gap between online and offline by tracking calls. It is great to understand which marketing efforts are driving inbound calls for a fuller picture of online and offline performance. This allows users to optimize media spend by investing in marketing efforts with more efficient call volume and higher call quality.

It does require some web development resources to set up, as well as an analytics team to glean the best insights. So it requires several different skillsets and quarterbacking a unified team to achieve actionable insights. I would not recommend trying to implement and use it without those diverse skills and resources.

<div>

</div>

Use Cases and Deployment Scope

Invoca is used by our lead generation department to manage phone call leads in multiple insurance verticals. We use Invoca to purchase static phone numbers to use on our landing pages, text ads, and other site pages. We also use Invoca to create and manage "dynamic" phone numbers using RingPools in the tracking templates of many of our advertising channels.

Likelihood to Recommend

I feel like the successful use of Invoca is very situational. We are currently using it for low-funnel insurance lead generation, and I'm not 100% sure it would be worth the cost/time for all other marketing applications. Basically, if you need to track the use of a lot of phone numbers and rapidly create them, Invoca is great!

Use Cases and Deployment Scope

We're in the online advertising industry, and my entire company uses Invoca with about 40 users. I'm in the finance department, and we use Invoca for billing purposes and for tracking calls performance. Invoca is user-friendly and quicky to understand for new users. The report layouts are easy to read, and you can easily manipulate the data if your good with excel. We can easily track call performance based on the call campaign and where the call was generated.

Likelihood to Recommend

Invoca is excellent for billing purposes, and it allows me to see the call duration, and I'm able to break it down by call campaign.

Use Cases and Deployment Scope

Invoca provides Vivint with enterprise level call tracking, which enables data enrichment and accurate attribution. As a result, Vivint is able to optimize its marketing spend in accordance with the campaigns that truly drive quality calls. Additionally, Invoca's call tracking platform is utilized as an impartial standard of truth for tracking calls that are driven by affiliate pay-per-call campaigns.

Likelihood to Recommend

Invoca excels at enterprise call tracking and their technology is industry agnostic. Consequently, most businesses that allocate budgets to digital marketing and value calls would benefit from their technology. I think Invoca's long-standing history in the industry should instill confidence in prospective clients. I'd love to see them iterate on their ring pool functionality, as it seems a little stagnant.

Use Cases and Deployment Scope

We use Invoca across the whole organization. We use it to track and record calls. Helps us track calls from Google Ads and Bing ads down to the keyword level.

Likelihood to Recommend

Invoca is well suited for every marketing campaign. It helps you track where the calls came from and helps you track revenue for each call.

Use Cases and Deployment Scope

It is being used to generate straight calls and warm transfers. All of our internal teams use the software to generate and place phone numbers on our content.

Likelihood to Recommend

Not entirely sure how to answer this specific question, but all I know is that as an online lead generation company, we find this software to be very well suited in the call lead side of our business.