Easily understand which marketing efforts are driving inbound calls so you can optimize media
April 20, 2021

Easily understand which marketing efforts are driving inbound calls so you can optimize media

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Invoca

Our agency executes media buys via paid search (Google and Microsoft), social media (Facebook/Instagram and LinkedIn), and programmatic media via several DSPs. Several clients utilize Invoca to track the effectiveness of this media to drive lead activity via phone calls. Tracking the phone calls to the paid search keyword or display placement/creative is essential to analyzing performance.
  • Fairly easy to implement
  • Tracking of phone call activity to the paid search keyword and display placement/creative level provides essential granularity for managing performance
  • Easy-to-use, clean reporting interface
  • Understanding how number pooling works and making sure you're paying for the right amount of dynamic numbers is confusing
  • Would like to better understand advanced features, such as how best to optimize retargeting practices, as well as closing the loop to attribute conversions to each call at the keyword/placement/creative level.
  • Phone call attribution and dynamic number provisioning
  • Email integration
  • Fraud protection and call quality monitoring
  • Optimizing media based on call attribution insights have improved overall media efficiency (lowered cost per lead) by 30%
Invoca's ease of implementation through Google Tag Manager and its integrations with Google Ads and Salesforce Marketing Cloud have made it a preferred choice for call tracking solutions.

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Invoca helps bridge the gap between online and offline by tracking calls. It is great to understand which marketing efforts are driving inbound calls for a fuller picture of online and offline performance. This allows users to optimize media spend by investing in marketing efforts with more efficient call volume and higher call quality.

It does require some web development resources to set up, as well as an analytics team to glean the best insights. So it requires several different skillsets and quarterbacking a unified team to achieve actionable insights. I would not recommend trying to implement and use it without those diverse skills and resources.