TrustRadius Insights for Ion Interactive are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Versatile Customization: Users have praised Ion Interactive for its versatility in customization and flexibility. Many reviewers mentioned that they appreciate the ability to create forms for landing pages and easily connect to APIs, allowing them to tailor their interactive content according to their specific needs.
Easy-to-Use Interface: Reviewers frequently mention that Ion Interactive is quick and easy to use. They highlight features like creating custom thank you pages for campaigns and showing different content based on parameters as being intuitive and effortless. This user-friendly interface helps streamline the content creation process.
Responsive Customer Support: Ion Interactive's customer support has received positive feedback from users. Several reviewers have mentioned that the support team provided expert assistance whenever they had a question or needed help navigating the system. The availability of additional resources such as a help suite and videos further contribute to an overall positive experience with customer support.
Two departments in the company currently use the product. We use it to design landing pages for our clients.
Pros
Not too difficult to use
Able to design landing pages through a template
Cons
UI is difficult to understand and not very easy to navigate through.
Reporting is hard to understand as well.
Likelihood to Recommend
ION is well suited with our current needs in terms of being able to design landing pages quickly. However in cases where we want more complicated landing pages and reporting, it is not a tool that we would use.
The marketing department uses Ion new content creation. We use Ion to measure engagement with our content, make our content more dynamic and targeted, and improve the content we offer through A/B testing. It can be tricky to measure how well a piece of content meets our audience's needs, switching from static PDFs to Ion has been very helpful in this respect.
Pros
The online chat support is very well done. Every time I've had a question or hit a roadblock, the chat has answered my question quickly
The quick start templates are extremely helpful, especially as a starting point which are then customized.
Cons
I wish it was easier to access the training videos. A lot of the "how-to" information is in those videos rather than the support documents, but you have to request access to the training videos which are then only accessible within a specific timeframe.
Version control (which I believe is coming) and/or locking a creative would be very helpful, especially as more than 1 person edits a creative during the content creation process.
Likelihood to Recommend
If you want to choose a quick start template and fill in the fields with your content, Ion will be fantastic for you. We've done this with whitepapers and quizzes and it's been great and extremely easy to use.
If you have an exact idea of what you want, and a background in web development, you may get frustrated. Ion has some quirks that make it tricky to fully customize - everyone once in a while I really just want to go into the HTML and make some changes, but can't.
If you are looking to reuse a piece of content for specific targeting (industry or account-specific), Ion is great. The dynamic substitutions are great and very helpful.
ion interactive is being used by a few individuals to create interactive graphics to accompany website articles.
Pros
Creates HTML without having to know coding
Animations that add interest to the static page
Cons
A bit confusing when laying out the page. It's sometimes hard to see where you are in the layout.
The interface could be improved by allowing the movement of elements in the list view, instead of just in the edit view.
Likelihood to Recommend
ion is good for smaller projects where interactivity is desired to help drive viewers to content. It's more of a marketing tool aimed at consumers, than something that our audience of medical professionals might want to view (unless the interactivity is kept to a minimum).
We use ion interactive to supplement our own digital efforts. From creating sales enablement tools to interactive lead generation forms, ion's creatives have given us a lot of insights into client behavior, and generated new leads for our sales team to follow.
Pros
We love the thorough and thoughtful approach to new projects. The ion team can take a simple idea and turn it into a clever and efficient creative concept.
When projects are underway, the team is very organized and clearly lay out expectations, TAT, and requirements for things they need us to provide.
The creatives are able to capture a lot of data, which helps to inform choices for the next iteration.
Cons
The turnaround times are a little long.
ion has so many different types of creatives, and then so many different variations within that creative. We sometimes get decision paralysis trying to figure out which one is the best option to use.
Likelihood to Recommend
My team handles marketing and our digital presence. Sometimes we'll have an idea for an email blast or something that we want to promote on our website. Should those promotions need to happen on a short timeframe, we may recognize that ion would have a great tool we could use, but it wouldn't be feasible.
We use it within our Research/Content department. We publish original content sourced from our research by way of infographics and interactive whitepapers. It is another way to engage our members and collect more information on them.
Pros
User-friendly
Engaging
Highly customizable
Cons
Create an 'undo' button on the backend
Create standard charts (e.g., bar, pie charts) that can be easily inserted and customized.
More images in the library or best practices on image sizing, etc.
Likelihood to Recommend
Where it makes sense - using custom research to generate leads.
Where it does not make sense - when we do not have custom research or marketing support.
Ion is used throughout our company to create, test, and fine-tune landing pages for dozens of clients in different verticals. Everyone uses it in some capacity. The developers focus on building pages, reviewing performance, and implementing change while the media team prefers to use it for reporting to track our performance in paid media campaigns. The largest weakness tends to be the often cumbersome reporting, but we're generally able to pull all the data we need to tell a full story.
Pros
Robust landing page building tool with reporting capabilities.
Streamlined organization when using multiple clients and campaigns.
Flexible build tools to make exactly what you need.
Cons
Cumbersome reporting.
Limitations with some popular CMSs (Shopify comes to mind).
The UI could be more user-friendly.
Likelihood to Recommend
Large marketing agencies should absolutely be using ion. Generally speaking, any company that runs a lot of paid advertising and has campaign-specific landing pages should try ion. Not only will you be able to create high-quality landing pages quickly, but you will also be able to track performance and make changes to improve that performance.
My team currently uses ion interactive to create and manage marketing landing pages for a few of our clients in support of their digital marketing campaigns. We are a team of developers who use the off-the-shelf components as well as incorporate custom solutions within ion.
Pros
Robust out of the box functionality.
The ability to customize via code.
Secure transfer of respondent data.
Cons
We've seen the loss of historical traffic data once respondent data has been cleared out of the system.
The limitations of the lookup tables being constrained to one lookup key value.
The lack of a staging or development environments to safely do testing outside of the production environment.
Likelihood to Recommend
It's a strong solution for landing pages or small micro-sites because it has a lot of built-in functionality that is powerful. But for things like complex web applications or large corporate content websites, I don't think it's the best solution.
We use ScibbleLive to create interactive content for our digital demand campaigns. We purchased the platform as we thought we would be able to produce the content ourselves, but the platform has proved to be more challenging for the average user. You really need to have training and some design background to build your own content. So we are not as enabled as we had hoped, however the content itself has greatly contributed to our larger content strategy. Being able to support our regional leads with cloning experiences and translating copy has also been huge, as localizing content is a big pain point for us.
Pros
Content options, from eBooks, quizes, microsites. Lots of options!
Unique tracking links and metrics to understand performance
Good support and training
Cons
Helping with setting benchmarks to understand content performance when just getting started.
Better on boarding and training so that teams are enabled to build their own content experiences, right now it's too complex for the average user and we need to pay Scribble to build them, which negates a key selling point for us
Likelihood to Recommend
Perfect for a global team responsible for content at scale. This platform allows that, at a reasonable cost.
ion is being used across multiple business units in our company. A few years ago, I was the only one in the company using it. But as other marketers saw what I was able to do, quickly and inexpensively, they started hopping on board. Now our internal design department has two people devoted to creating with the ion platform. We use it for product selectors, calculators, a sales tool library, trade show lead capture, and dozens of fun social media posts that boost our SEO. It’s been a game changer for us.
Pros
Quick Starts make it so easy to get started.
Real-time updates are awesome and save a ton of wasteful process.
The combination of user friendliness for simple things and the flexibility to do more complex things is great.
Chat support is excellent and deeper-dive support has been super helpful.
The ability to use these tools in the cloud or embedded has given us tactic flexibility.
Cons
Would like to be able to copy rules and paste them in other places (pages, creatives)
Better advanced level training (re-watchable webcasts)
Ability to upload multiple fulfillments
Extended help hours (we're on the West coast)
Likelihood to Recommend
I don't give 9 ratings easily. Anyone wanting greater user engagement would benefit from ion interactive. I can slap together a simple interactive tool for a social post easily. I also have a plan selector with complex logic built in that would have cost me $50k to build without ion. Now I'm able to duplicate it and make adjustments to use it for various other applications. We've created a couple dozen fun interactive tools for social posts and now we simply re-purpose them easily to create new ones frequently. I just created a new page for our website that we'll want to be fluid; so the site developers suggested we simply embed an ion tool to give us real-time flexibility. Marketers in other divisions are jealous when they see all the fun stuff we're doing--they're gradually becoming ion converts.
