Kapost Reviews and Ratings

Use Cases and Deployment Scope

It is used across the entire organization for many things. The most important being information sharing across the company and all departments. Having multiple offices worldwide has enabled us to have the same information at our fingertips. When I travel for work, I often need some information and I can access any type of content by search or category or department easily an download it.

Likelihood to Recommend

Good central space to access content for disparate organizations. Great resource for worldwide offices and remote workers. I use it all the time when I travel to get the most up to date marketing ans sales content, I like links in it and that I can down load content easily.

Use Cases and Deployment Scope

Kapost has become the central nervous system of our marketing team. All marketing projects flow through Kapost. This enables our team to see everything that everyone else is working on and it ensures we're working on the right projects. Some other teams (sales enablement, channel sales) are using different parts of the platform.

Likelihood to Recommend

Kapost is perfect for teams that are growing and need to implement a system that tracks projects across different areas of marketing. It's also great for larger companies that need quick access to marketing and sales materials. Companies with small teams probably would not get the full value of the platform.

Use Cases and Deployment Scope

Plain & simple: we use Kapost to plan, create, curate, manage and disseminate all of our customer-facing marketing content across our enterprise. It'sour go-to content repository for all of our sales reps and they can access it through SFDC - ensuring they have the most up-to-date customer-facing collateral.

Likelihood to Recommend

Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.

Use Cases and Deployment Scope

Kapost is being used company wide. It has taken over as the primary use for email campaign designing and deployment. It allows us to all work within one system and unify newsletters and email campaigns. Kapost also has easy analysis after deployment so we are able to better track our campaign statistics, open rates, etc.

Likelihood to Recommend

It is appropriate to help send out your email campaigns and give you a proper timeline of when deployment will be and statistics of how well your campaign has done. In some cases it's easier to have a designer or rather yourself do a full design type of look in a Word document and then send it to Kapost so they see exactly how you picture the email.

Use Cases and Deployment Scope

Kapost was used by the marketing team to blast email and social media content to a wide variety of customers. Kapost was an excellent software that allowed us to sign-up certain team members to all aspects of creating an email. Having the ability to know exactly where each project was in the line of assembly and holding people accountable for their job was one of the major problems Kapost addressed.

Likelihood to Recommend

We were solving lots of challenges with Kapost, including content strategy, sales enablement, and project management. Out of the different types of content, we definitely used Kapost for all of the tasks for blog post since it has a slick Wordpress integration. Lastly, I would say from a scalability perspective, Kapost can be rather pricey for a large team. We were constantly having to analyze our license usage and determine if people really "need" seats, and it would be wonderful to not have to watch that quite so carefully.

Use Cases and Deployment Scope

Kapost started as a content management tool among the content marketing team. It was quickly introduced across other areas of marketing, making sure everyone who has a hand in content - from creation to execution - was keeping track of their tasks. This has really helped provide an unparalleled level if transparency previously unattainable, and it helps everyone understand their roles as related to our content marketing strategy.

Likelihood to Recommend

Well suited for large marketing departments producing a lot of content that touches many departments.

Use Cases and Deployment Scope

We're using Kapost in our marketing department. We're a start-up, with about 5 years of content now, but before Kapost we had no way of archiving or organizing this content. In order to try to get as much use out of each asset we create, we've created about 8 tags -- so the content can be accessed again and again based on querying a certain customer segmentation, for instance. We also use Kapost to track our workflow. We have a content driver push the copy through each stage, but this provides a very visual outline of who has seen it (from writers to design to execs, etc.). Now that we've had Kapost for a while, I'm in the process of working with our content strategist to pare down our workflows and tags even more based on how we've been using it. And we've been using it a lot.

Likelihood to Recommend

I think the filters within the custom fields and custom details is its strongest feature for us. So I would say, the more content you have, the more use you'll get out of Kapost, especially if you need to organize your content in a lot of different ways (as we do for our targeted marketing). We still format edit/publish blogs via WordPress (although we put the draft in Kapost), but blogs aren't necessarily our #1 thing. Perhaps, for people who are really blog-centric, another platform may be better. Kapost is really good, I think, for copy that has a lot of hands on it, and can really benefit from well-structured work flows and a really comprehensive metadata system.

Use Cases and Deployment Scope

We previously used the platform for social media content creation, scheduling and analytics. We no longer use the service.

Likelihood to Recommend

I think it is well suited as a content scheduling platform for use with multiple contributors across a company. I would be sure to ask about the analytics feature, as that was not functioning properly when I used the service.

Use Cases and Deployment Scope

Kapost is integral to our marketing, product marketing, and even sales teams. It allows us to:

-scale the production of content with consistent workflows by content type

-organize and manage that content by utilizing custom fields and metadata tagging

-publish content to a variety of channels from one single platform

It addresses problems around scale, management, organization, and consistent user experience.

Likelihood to Recommend

-May be less suited for smaller organizations from an affordability perspective.

-Not well suited for organizations without a dedicated content person to own, manage, and maintain the platform (similar to a Salesforce admin or data analyst/content manager).

Use Cases and Deployment Scope

Kapost is being used to manage a wide range of marketing content across three collaborating organizations (corporation, agency and publishing company). It has greatly helped increase visibility into marketing efforts, shows where projects stand in the pipeline and provides a central location to store and find all materials.

Likelihood to Recommend

Do you have large amounts of content and marketing materials to manage? Are various parties working on multiple projects? If so, then this will greatly help keep things organized in one central place.