Kapost: One-Stop Shop for Most Marketing Content Creation
May 13, 2016

Kapost: One-Stop Shop for Most Marketing Content Creation

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Kapost

Kapost was used by the marketing team to blast email and social media content to a wide variety of customers. Kapost was an excellent software that allowed us to sign-up certain team members to all aspects of creating an email. Having the ability to know exactly where each project was in the line of assembly and holding people accountable for their job was one of the major problems Kapost addressed.
  • A great tool for multiple projects occurring at the same time. The company I worked with had over 20 to 30 projects going on at the same time.
  • With Kapost it is much easier to keep track of your tasks and see when content goes live.
  • Being able to see overall content engagement across channels and quickly measure what is working and what is not is fantastic.
  • There are improvements that could be made to the insights component of Kapost. It would be helpful to have more custom ways to view the data.
  • Sometimes it's slow and there could be more links from section to section. I would like to be able to easily get back to the campaign page from each individual asset.
  • The platform could have stronger social media publishing options and better campaign tracking views, but we used other tools for those purposes.
Kapost solves many project management aspects of creating marketing content. The automated workflows allow for faster setup of common assets and automatically remind team mates of deadlines and upcoming requests. It streamlines content creation. Hootsuite Enterprise was made specifically for social media and at the time of using these products, we were focused primarily on email marketing. Hootsuite is more user friendly and has an excellent customer serivce team in my personal experience.
We were solving lots of challenges with Kapost, including content strategy, sales enablement, and project management. Out of the different types of content, we definitely used Kapost for all of the tasks for blog post since it has a slick Wordpress integration. Lastly, I would say from a scalability perspective, Kapost can be rather pricey for a large team. We were constantly having to analyze our license usage and determine if people really "need" seats, and it would be wonderful to not have to watch that quite so carefully.

Upland Kapost Feature Ratings

Ideation
7
Approval workflows
10
Content collaboration
10
Content calendar
9
Content hub
8
Forms / Gated content
6
Embedded CTAs
7
Content distribution
8
Content promotion
8
Content automation
9
Audience profiling and targeting
9
Closed-loop tracking and reporting
8
Content performance analytics
9
Campaign optimization dashboard
10
Competitive analytics
10