TrustRadius Insights for Klaviyo are summaries of user sentiment data from TrustRadius reviews and, when necessary, third party data sources.
Pros
Ease of Use: Users have appreciated the platform's ease of segmentation, targeting, and data management, which has significantly enhanced their marketing strategies. They find the intuitive interface and simple processes streamline their workflow effectively.
Integration with Shopify: Reviewers have praised the seamless integration with Shopify for aiding in customer funnel building and engagement, contributing positively to their overall experience. The smooth connection between the two platforms allows for a cohesive approach to e-commerce marketing.
Advanced Features: Many users have highlighted the platform's advanced features such as Email Super Hero, in-depth email analytics, email scheduler, template examples, and email content creation tools for enhancing their marketing efforts. These robust tools empower users to create impactful campaigns and tailor communication effectively.
We use Klaviyo for our entire B2C marketing an communication platform. We use around 35 different software and many of them want to email different parts of data at different times. Our biggest challenge was coordinating all the different emails going out. Klaviyo allowed us to consolidate a lot of that into a single system.
Pros
We are able to segment customers into separate email groups like B2B and B2C, as well as some VIPs
Being able to control all of the different inputs systems in one email chain is handy not overwhelming customers
seeing some metrics are helpful at times
Cons
Setup is not very easy, its not so plug and play. Some options are confusing and not intuitive.
We feel like you need a dedicated email person to understand email best practices, Klaviyo does not hold your hand very well.
Some actions are unclear, when trying to set up an email or create a campaign.
Likelihood to Recommend
It used to be a leader in the space, but they are adding all this extra software bloat and getting away from what they were really good at. The prices went up for elements that we don't want to use. Its still a good software but requires some setup and know how.
We use klaviyo for our campaigns, sms, and automations. It’s integrated with our e-commerce platform, SHopify, to capture customer behavior and purchase data, which allows us to create highly targeted campaigns and automated flows. It really helps with driving repeat purchases and increasing customer lifetime value as well as personalizing messaging at scale so that customers receive content that’s relevant to their behavior and preferences.
Pros
Full lifecycle flow series
A/B tested campaign sends
customer integration
Cons
Attribution can feel oversimplified — often showing inflated numbers if someone was touched by both paid media and email.
SMS is improving, but still not as advanced as dedicated SMS platforms
Likelihood to Recommend
Ideal when you need to personalize based on purchase history, browsing behavior, or engagement.
We segmented customers by product category purchased and sent targeted campaigns that spoke directly to their preferences — leading to higher open and click rates compared to batch-and-blast. It is less appropriate when making automated sms flows where outsourcing is better.
Klaviyo is awesome, I love how easy it is to use and it can sync with my website traffic to make customized emails and texts based on the products that person looked at on my website. The AI features are also very helpful. It's all very user friendly and they have regular educational webinars explaining new features all the time
Pros
customized emails
easy to use
seamless integration
Cons
more templates
more proposed campaigns
more one on one assistance
Likelihood to Recommend
works best for sites that have shopify or something similar. Harder to use when you don't use a big web developer like that, but does still work
We use Klaviyo as our CRM and also our email provider to create email flows and also campaigns, we have about 20 active flows, and send about 2 campaigns a week. We also use it to segment customers, and integrate with other tools. We have been using it for over 3 years since we launched
Pros
Segmentation
Deliverability
customer support
Cons
Pricing is expensive
sometimes glitchy
A/B testing can be improved
Likelihood to Recommend
Klaviyo is great for any business built on shopify, i think it could work for a small to medium sized business, but can't speak beyond that. . We also use it to segment customers, and integrate with other tools. We have been using it for over 3 years since we launched
We use Klaviyo to send promotional emails and text messages to our subscriber base. In addition, we have a series of automations set up in Klaviyo that are triggered when subscribers and/or customers perform a certain action (e.g. when they abandon their cart at checkout we have an abandoned cart flow set up in Klaviyo to help push them over the purchase line)
Pros
Tracks email attributed revenue
has a rich knowledge base
Segments audiences based on behavior incredibly well
Cons
Billing could be improved. They bill for every profile in your database regardless of how active/inactive they are
They could do with phone support
Deliverability could be improved, especially for accounts that recently migrated from another esp.
Likelihood to Recommend
Klaviyo houses all the email and associated sms numbers of our subscribers. This is incredibly convenient as I can create text campaigns based on email promotions and vice versa. They also have great popup forms that can seamlessly integrate to our website, which are also conveniently tied to the email lists and segments in Klaviyo.
We are a Shopify Agency so we work with dozens of ecommerce clients across different sectors. We primarily support with on site conversion, but a big part of this is conversion and we need to ensure our merchants are re-targetting users who are engaged with their brand. That's where Klaivyo comes in. Klaviyo is what 9/10 of our clients use for their email marketing so often we support with setups, and advising on what they are missing.
Pros
Segmentation
Flows
Editor and email builder
Cons
Some Shopify integrations are limited (e.g. smartwishlist has limited segmentation options with klaivyo)
Pricing can sometimes be a sticking point for our brands
Would be helpful also if there was more AI integrations that recommended to brands what kind of flows they should have based on their business model
Likelihood to Recommend
We frequently recommend Klaviyo to clients. Klaviyo is best suited for our ecommerce clients, less so for our B2B clients as they don't get as much immediate revenue impact from it. It integrates extremely well with Shopify and we also love it's preorder functionality which allows us to add additional functionality to stores with ease.
We use Klaviyo as a core component of our marketing strategy to communicate with our audience, drive engagement, and ultimately increase product sales. As a small business, Klaviyo allows us to compete with larger brands by providing robust tools for segmentation, automation, and personalized communication—all within a user-friendly interface. We use weekly email campaigns with targeted segments as well as many custom flows to automate sales in an effective, but very hands-off way.
Pros
Segmentation based on user behavior and characteristics
Automated Flows
Design tools to make visually appealing campaigns
Cons
Setting up certain features requires complicated coding
Inability to enter flows more than once for certain triggers
It's not clear how to reduce the size of emails to avoid "clipping"
Likelihood to Recommend
Klaviyo is the gold standard for product-based e-commerce businesses. There is no other platform that comes close to the capabilities offered. However, for businesses that are not selling products online, much of the features are overkill and not necessary.
We use Klaviyo for email marketing, automations like abandoned cart and first purchase flows, segmentation, and personalisation to drive conversions and customer retention.
Pros
Automations.
Event Tracking.
Metrics and Insights.
Cons
Some of their IPs are on spam lists.
Likelihood to Recommend
Klaviyo is excellent for email marketing, especially with flows and split testing. Its seamless integration with Shopify makes automation and personalisation easy to manage. We haven’t used KDP extensively, but it appeared complex at first glance and may not be as intuitive for less technical users.
We use Klaviyo to send email and SMS campaigns to e-commerce customers that sign up on our website. We also set up several automated campaigns, including a Welcome Series, Cart Abandonment Series, Lost Customer Series, and Browse Abandonment Series among others. Klaviyo enabled us to increase our sales through direct campaigns and automated campaigns plus implementing features like sending a customer fewer emails so they don't unsubscribe completely and targeting campaigns by frequency of interactions, products purchased, or loyalty standing. It was easy to set up our Reviews and Loyalty apps to run through Klaviyo too. The platform is easy to navigate and use without having to spend time learning from videos or help files, we were able to just jump right in and use it.
Pros
Very easy to setup Klaviyo with Bigcommerce for email & SMS capture, comes with templates that are simple to edit and publish.
Very easy to set up Klaviyo with other 3rd party apps like Yotpo Reviews and Loyalty, giving you easy access to send emails based on loyalty points or asking for a review.
Automated campaigns are a breeze! They come with preset templates to get started quick. Including a Welcome Series, Cart Abandonment Series, Lost Customer Series, and Browse Abandonment Series among others.
The platform is easy to navigate and use without having to spend time learning from videos or help files, we were able to just jump right in and use it.
Great features like targeting based on anything available in your data, including products purchased, loyalty standing, interactions, etc.
Cons
It's hard to say where there is room for improvement, the price tag could be improved but you could say that about anything.
It was a bit difficult to figure out how to manually unsubscribe contacts, I had to make a bookmark to the page, it just wasn't obvious where to go.
Some SMS contacts got tagged as being in another country/time zone which did mess up our SMS campaigns until we figured it out and manually fixed those contacts. We only sell in the US. One of them was in-house, so we knew for sure she wasn't in another country and hadn't been at any point in time. Others we found had US addresses as well.
Likelihood to Recommend
Klaviyo is well suited for email campaigns and SMS campaigns. It is great for automated campaigns including cart abandonment, browse abandonment, welcome campaign, lost customer campaign, loyalty campaigns, product review collection, and more. It is easy to use and easy to set up all of the above as well as pop ups on your website to collect emails and phone numbers for SMS and special campaigns even. We did not feel it was necessary to use it for direct customer communications about their orders but you could use it for that too if you wanted to, keeping in mind you pay per the number of emails you send out (wink wink).
