The best email platform for shopify businesses
April 30, 2025

The best email platform for shopify businesses

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Klaviyo

We use Klaviyo as our CRM and also our email provider to create email flows and also campaigns, we have about 20 active flows, and send about 2 campaigns a week. We also use it to segment customers, and integrate with other tools. We have been using it for over 3 years since we launched

Pros

  • Segmentation
  • Deliverability
  • customer support

Cons

  • Pricing is expensive
  • sometimes glitchy
  • A/B testing can be improved
  • improved retention
  • increased revenue
  • increased LTV
All of these integrations have been very easy to set up, and also easy to manage. They are all deeply integrated and Klaviyo is central to much of these work flows and the success of these tools.
We use quiz data to help create segments, it also allows us to see how customers engage with emails, purchase, and open different subject lines. Our CAPI solution +Shopify data provide visibility into page views and ATC. They allow us to create great segments based on behavior and likelihood to purchase and engage.
All parts of the journey! Acquisition, retentions, upselling, LTV, promoting our brand and also loyalty.
We have not really evaluated other offerings outside of Klaviyo because I understand Klaviyo to be best in class for our use case. I think it has the best integrations out there. We do use other platforms for SMS and customer reviews (Which I know are solutions that Klaviyo offers)

Do you think Klaviyo delivers good value for the price?

Yes

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Yes

Would you buy Klaviyo again?

Yes

Klaviyo is great for any business built on Shopify, i think it could work for a small to medium sized business, but can't speak beyond that. . We also use it to segment customers, and integrate with other tools. We have been using it for over 3 years since we launched

Klaviyo Feature Ratings

Dynamic content
9
Ability to test dynamic content
9
A/B testing
5
Mobile optimization
9
Email deliverability reporting
6
List management
9
Triggered drip sequences
10
Lead nurturing automation
10
Calendaring
5
Dashboards
7
Standard reports
7
Custom reports
7
API
7
Role-based workflow & approvals
7
Customizability
7
Integration with Salesforce.com
7
Third-party software integrations
10

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