Great platform
September 11, 2025
Great platform
Score 9 out of 10
Vetted Review
Verified User
Overall Satisfaction with Klaviyo
We use klaviyo for our campaigns, sms, and automations. It’s integrated with our e-commerce platform, SHopify, to capture customer behavior and purchase data, which allows us to create highly targeted campaigns and automated flows. It really helps with driving repeat purchases and increasing customer lifetime value as well as personalizing messaging at scale so that customers receive content that’s relevant to their behavior and preferences.
Pros
- Full lifecycle flow series
- A/B tested campaign sends
- customer integration
Cons
- Attribution can feel oversimplified — often showing inflated numbers if someone was touched by both paid media and email.
- SMS is improving, but still not as advanced as dedicated SMS platforms
- Automating lifecycle flows
- Having email and SMS in one platform has made our marketing efforts more efficient and cost-effective for our hd channel
- shopify
- elevar
integrated in our flows and camapigns it was always very easy.
we integrated our quiz from our website so having those cohorts of our customers has been amazing to segment. as well as building segments based off of engagement. Klaviyo’s behavioral data has been a key driver in helping us understand our customers more deeply. By tracking actions like browsing activity, abandoned carts, purchase frequency, and engagement with emails/SMS, we’ve been able to identify distinct patterns in how different customer segments interact with our brand.
it really has helped us with retention and upsell.
Do you think Klaviyo delivers good value for the price?
Yes
Are you happy with Klaviyo's feature set?
Yes
Did Klaviyo live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Klaviyo go as expected?
I wasn't involved with the implementation phase
Would you buy Klaviyo again?
Yes
Comments
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