Item: Klaviyo
Rating: 6
Author: Verified User

Overall Satisfaction with Klaviyo

Use Cases and Deployment Scope

We use Klaviyo for our entire B2C marketing an communication platform. We use around 35 different software and many of them want to email different parts of data at different times. Our biggest challenge was coordinating all the different emails going out. Klaviyo allowed us to consolidate a lot of that into a single system.

Pros and Cons

Pros

We are able to segment customers into separate email groups like B2B and B2C, as well as some VIPs
Being able to control all of the different inputs systems in one email chain is handy not overwhelming customers
seeing some metrics are helpful at times

Cons

Setup is not very easy, its not so plug and play. Some options are confusing and not intuitive.
We feel like you need a dedicated email person to understand email best practices, Klaviyo does not hold your hand very well.
Some actions are unclear, when trying to set up an email or create a campaign.

Return on Investment

This had certainly made our email management easier for us, and a better customer experience.
Its not clear on how to use all the tags, so sometimes it shows all sorts of success on sales or sign ups - point here is that it requires some expert setup to get the most out of it

Systems Integrated With

Shopify Plus
Typeform
Maverik AI
Octane

Very easy to integrate into a host of other software

Unified Data

We don't really use much of the behavioral stuff, a lot of signups are used to increase first time customer engagement.

I would say Klaviyo is integral to the customer journey. We would be in a tight spot without it. I wish it was just more user friendly for non-email pros.

Alternatives Considered

Intuit Mailchimp

We really don't like Intuit products, always overpriced. Mailchimp isnt bad, but Klaviyo solved our problems better

Key Insights

Do you think Klaviyo delivers good value for the price?

Are you happy with Klaviyo's feature set?

Yes

Did Klaviyo live up to sales and marketing promises?

Yes

Did implementation of Klaviyo go as expected?

Would you buy Klaviyo again?

Other Software Used

Shopify Plus, Helium 10, Amazon Seller Central

Likelihood to Recommend

It used to be a leader in the space, but they are adding all this extra software bloat and getting away from what they were really good at. The prices went up for elements that we don't want to use. Its still a good software but requires some setup and know how.

Klaviyo Feature Ratings

Comments

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A versatile email solution platform